Vegetable Glycerin
a concentrated shelf (top 5 take 79% of clicks) — Vegetable Glycerin doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Vegetable Glycerin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vegetable Glycerin is a £157K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 47/100.
Vegetable Glycerin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +23.1% over the last 90 days and 14.0% of searches end in a purchase.
£157K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Vegetable Glycerin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vegetable Glycerin 1 litre Food Grade and Cosmetic Grade
- Price
- £6.56
- Rating
- 4.7/5
- Reviews
- 1,582
- Age
- 7y ago
EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago
Vegetable Glycerine 1 Litre Premium Quality Food Grade Vegan Non GMO Natural Humectant Fragrance Free Recyclable Container - Special Ingredients
- Price
- £9.77
- Rating
- 4.7/5
- Reviews
- 2,277
- Age
- 11y ago
Naissance Vegetable Glycerine (Glycerol) Liquid (no. 806) 250ml - 100% Pure & Natural Glycerin Premium EP/BP/USP Pharmaceutical Grade Natural Humectant Fragrance Free
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 7,105
- Age
- 12y ago
Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago
Trending
90-day click momentumVegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago
EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago
Vegetable Glycerine/Glycerol - 1 litre (L) - Ultra Pure Food Grade Liquid
- Price
- £6.48
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 10y ago
Pure Vegetable Glycerine 100% EP/USP Food/Cosmetic Grade Colourless & Odourless (1 Litre)
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 6y ago
2 litres Vegetable Glycerine EP/USP Grade NON-GMO Odourless & Colourless (2 litres)
- Price
- £12.97
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 10y ago
Newest
by launch dateVegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago
EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago
MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 1y ago
ican london 100% pure vegetable glycerin 250ml
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 5y ago
Vegetable Glycerine VG Glycerol Premium Quality Food Grade Vegan Non GMO Fragrance Free Recyclable Container (100ml)
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 flat
Sellers
13
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
16%
- The Soapery23%
- EQM SOLUCIONES QUIMICAS22%
- SPECIAL INGREDIENTS19%
- Naissance8%
- VGPG Online7%
- Lubrisolve5%
- Open — no brand owns it (5 brands, 16%)
Vegetable Glycerin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 1.9×
Top Vegetable Glycerin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vegetable glycerin109K/yr
- vegetable glycerine15K/yr
- vegetable glycerin food grade6K/yr
- vegetable glycerine for cleaning4K/yr
What reviews say buyers love and hate about Vegetable Glycerin
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Great product just as described on site”
“As described”
“Good value for money”
“Good hydrating product for hair”
“Great product durability great Thankyou”
What buyers complain about
74% of reviews“As described bottle was smaller than expected”
“the container started to leak at the base after a few weeks”
“The lid will not budge”
“Product was half full when arrived and opened”
“the amount is limited”
Vegetable Glycerin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vegetable Glycerin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
