Is vegetable glycerin profitable to sell on Amazon United Kingdom?

The niche generates £157K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.1%. Flapen's verdict: Skip it (47/100).

How competitive is the vegetable glycerin niche?

11 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in vegetable glycerin?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 0.1%.

When does demand for vegetable glycerin peak?

Demand peaks in Sep–Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the vegetable glycerin niche?

Listings span £4.33–£21.06; the average listing price is £8.38 (sweet spot $15–$100). The average incumbent carries 1,357 reviews — the moat a new listing must climb.

vegetable glycerin

Skip it

A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,356.67

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.1%

90-day search growth — must beat 0% to launch

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.33–£21.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£157K

£157K/yr · 134K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.38

avg listing price — sweet spot $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, vegetable glycerin is a £157K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

vegetable glycerin market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: £126K–£168K; units × avg price
Conversion rate: 14.0%
Avg BSR: #658
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 2.8%
Avg brand age: 83 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

16%

The Soapery23%
EQM SOLUCIONES QUIMICAS22%
SPECIAL INGREDIENTS19%
Naissance8%
VGPG Online7%
Lubrisolve5%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.1% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Open Trend

Top vegetable glycerin search terms

vegetable glycerin109K/yr +29.8%12.1% conv.
vegetable glycerine15K/yr +9.2%10.8% conv.
vegetable glycerin food grade6K/yr +9.8%11.0% conv.
vegetable glycerine for cleaning4K/yr -28.9%20.7% conv.

All search terms

Top vegetable glycerin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vegetable Glycerin 1 litre Food Grade and Cosmetic Grade

The Soapery£6.564.7★1,582 rev

EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc

EQM SOLUCIONES QUIMICAS£4.764.6★1,266 rev

Vegetable Glycerine 1 Litre Premium Quality Food Grade Vegan Non GMO Natural Humectant Fragrance Free Recyclable Container - Special Ingredients

SPECIAL INGREDIENTS£9.774.7★2,277 rev

Naissance Vegetable Glycerine (Glycerol) Liquid (no. 806) 250ml - 100% Pure & Natural Glycerin Premium EP/BP/USP Pharmaceutical Grade Natural Humectant Fragrance Free

Naissance£5.014.6★7,105 rev

Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses

VGPG Online£6.024.5★19 rev

Newest

by launch date

Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses

VGPG Online£6.0219 rev

5mo ago

EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc

EQM SOLUCIONES QUIMICAS£4.761,266 rev

1y ago

MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body

MAYJAM£6.831,297 rev

1y ago

ican london 100% pure vegetable glycerin 250ml

ICAN LONDON£4.331,183 rev

5y ago

Vegetable Glycerine VG Glycerol Premium Quality Food Grade Vegan Non GMO Fragrance Free Recyclable Container (100ml)

ONYX INGREDIENTS 101£5.91119 rev

6y ago

What buyers say about vegetable glycerin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Great product just as described on site”

Advertised Vs Actual Product18%

“As described”

Value For Money17%

“Good value for money”

Moist/Dry5%

“Good hydrating product for hair”

Durability4%

“Great product durability great Thankyou”

Size-Overall4%

“Very good quality right size”

Ease Of Cleaning3%

“Perfect for homemade cosmetics or cleaning products”

Suitability Combination Skin3%

“Great product for skin care”

Design-Overall2%

“Works well and looks good”

Suitability Dry Skin2%

“I have really dry skin and I use it, makes my skin feel hydrated and soft”

What buyers complain about

Size-Overall21%

“As described bottle was smaller than expected”

Leak-Proof15%

“the container started to leak at the base after a few weeks”

Functionality-Overall8%

“The lid will not budge”

Product Condition8%

“Product was half full when arrived and opened”

Value For Money4%

“the amount is limited”

Ingredients-Overall4%

“has found this ingredient increasingly hard to locate in local shops”

Suitability Combination Skin4%

“Not very suitable to be used on the face”

Thickness4%

“The product is quite thick”

Allergies4%

“my face did not have a great reaction to it”

Top return reasons

Size-Overall36%

Leak-Proof32%

Advertised Vs Actual Product12%

Value For Money8%

Quality-Overall8%

Compatibility-Overall4%

Common questions

Is vegetable glycerin profitable to sell on Amazon United Kingdom?: The niche generates £157K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.1%. Flapen's verdict: Skip it (47/100).
How competitive is the vegetable glycerin niche?: 11 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in vegetable glycerin?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 0.1%.
When does demand for vegetable glycerin peak?: Demand peaks in Sep–Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the vegetable glycerin niche?: Listings span £4.33–£21.06; the average listing price is £8.38 (sweet spot $15–$100). The average incumbent carries 1,357 reviews — the moat a new listing must climb.