Vegetable Glycerin
FailThe top 5 products take 79% of clicks, so Vegetable Glycerin is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £157K/yr134K searches / yr
- 90-day growth
- +23.1%search demand this quarter
- Competition
- 79%top-5 click share · 11 brands · 13 sellers
Flapen Score
Vegetable Glycerin against its category
The dotted line is the Beauty average. Past it, Vegetable Glycerin is stronger. Inside it, weaker.
Market
The Vegetable Glycerin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegetable Glycerin 134K times last year and spent an estimated £157K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- +23.1%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £157Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- vegetable glycerin109K searches a year
02 · Price
A sale here is worth £8.38.
Listings sell for £8.38 on average, from £4.33 to £21.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.38 that is £10K to £13K a year per listing.
- Average price
- £8.38under the $15 to $100 sweet spot
- Price range
- £4.33–£21.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #658 within Body. It carries 1,357 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #658in Body
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,357per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Vegetable Glycerin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vegetable Glycerin 1 litre Food Grade and Cosmetic Grade
- Price
- £6.56
- Rating
- 4.7/5
- Reviews
- 1,582
- Age
- 7y ago

EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago

Vegetable Glycerine 1 Litre Premium Quality Food Grade Vegan Non GMO Natural Humectant Fragrance Free Recyclable Container - Special Ingredients
- Price
- £9.77
- Rating
- 4.7/5
- Reviews
- 2,277
- Age
- 11y ago

Naissance Vegetable Glycerine (Glycerol) Liquid (no. 806) 250ml - 100% Pure & Natural Glycerin Premium EP/BP/USP Pharmaceutical Grade Natural Humectant Fragrance Free
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 7,105
- Age
- 12y ago

Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago

EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago

Vegetable Glycerine/Glycerol - 1 litre (L) - Ultra Pure Food Grade Liquid
- Price
- £6.48
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 10y ago

Pure Vegetable Glycerine 100% EP/USP Food/Cosmetic Grade Colourless & Odourless (1 Litre)
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 6y ago

2 litres Vegetable Glycerine EP/USP Grade NON-GMO Odourless & Colourless (2 litres)
- Price
- £12.97
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 10y ago
Newest
by launch date
Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago

EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago

MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 1y ago

ican london 100% pure vegetable glycerin 250ml
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 5y ago

Vegetable Glycerine VG Glycerol Premium Quality Food Grade Vegan Non GMO Fragrance Free Recyclable Container (100ml)
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
13
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
16%
- The Soapery23%
- EQM SOLUCIONES QUIMICAS22%
- SPECIAL INGREDIENTS19%
- Naissance8%
- VGPG Online7%
- Lubrisolve5%
- Open — no brand owns it (5 brands, 16%)
Demand
Vegetable Glycerin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Vegetable Glycerin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vegetable glycerin109K/yr
- vegetable glycerine15K/yr
- vegetable glycerin food grade6K/yr
- vegetable glycerine for cleaning4K/yr
Reviews and returns
What reviews say buyers love and hate about Vegetable Glycerin
We read the reviews and the return reasons for every product selling here.
“As described bottle was smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegetable Glycerin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









