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Vaseline Gluta Hya Lotion

brand-locked demand (top 5 brands take 99% of clicks) — Vaseline Gluta Hya Lotion doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

Market size 22Growth 25Conversion 76Competition 31Returns 100Price range 24Avg price 24Brand share 3Review moat 34Quality gap 84
This niche Category average · 2,481 niches

Is Vaseline Gluta Hya Lotion profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vaseline Gluta Hya Lotion is a £88K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May. Verdict: Skip it — 42/100.

Vaseline Gluta Hya Lotion: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.8% over the last 90 days and 7.1% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr10K
Search volume / yr-0.8%144K
Conversion rate7.1%
Avg price£8.52

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 124
Top-5 product click share67%
Open market1%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement56%
New entrants (1y)2· 2 succeeded
Avg rating4.2★
Avg reviews3,063

Top Vaseline Gluta Hya Lotion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Vaseline79%
  • Sell n Ship6%
  • UK Home Shop6%
  • UK Wild Skincare4%
  • L'Oreal Paris4%
  • medicube1%
  • Open — no brand owns it (0%)

Vaseline Gluta Hya Lotion demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR7.1%Products16Brands6Top 5 Brands99%OOS Rate5.8%Rating4.2★Reviews3,063Avg BSR#214
8K6KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Top Vaseline Gluta Hya Lotion search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vaseline gluta hya25K/yr
  • vaseline gluta hya lotion55K/yr
  • gluta hya16K/yr
  • face glow9K/yr
  • glow face cream5K/yr
  • glow cream4K/yr
  • vaseline face cream4K/yr
  • glow cream for face4K/yr
  • vaseline gluta11K/yr
  • vaseline face moisturiser4K/yr

What reviews say buyers love and hate about Vaseline Gluta Hya Lotion

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall13%

Excellent product

Soft Feel12%

Leaves skin soft

Brightness/Shine/Glow11%

Glowing skin

Suitability Combination Skin10%

Fantastic on the skin

Moist/Dry10%

Good moisturiser

What buyers complain about

63% of reviews
Adhesion/Stickiness13%

the stickiness remained

Moist/Dry12%

Not moisturising

Allergies7%

Allergic Reaction

Suitability Dry Skin7%

Dried my skin out

Color6%

not pink at all

Vaseline Gluta Hya Lotion return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Product Condition
33%
3Defective Material/Parts
7%
4Value For Money
5%
5Leak-Proof
4%

Common Vaseline Gluta Hya Lotion questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vaseline Gluta Hya Lotion 42/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -0.8% over the last 90 days.
Search demand for Vaseline Gluta Hya Lotion on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 2.3× the quietest.