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vaseline gluta hya lotion

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 25Conversion 76Competition 31Returns 100Price range 24Avg price 24Brand share 3Review moat 34Quality gap 84

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,063.31

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.52

avg listing price — sweet spot $15–$100

Price range

Bad£4.85–£18.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£88K

£88K/yr · 144K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, vaseline gluta hya lotion is a £88K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

vaseline gluta hya lotion market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
£68K–£85K
units × avg price
Conversion rate
7.1%
Avg BSR
#214
Page quality
0%
Prime
100%
Sponsored
56%
Out of stock
5.8%
Avg brand age
46 months
Avg seller age
147 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Vaseline79%
  • Sell n Ship6%
  • UK Home Shop6%
  • UK Wild Skincare4%
  • L'Oreal Paris4%
  • medicube1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — -0.8% search growth over the last 90 days.
8K6KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Top vaseline gluta hya lotion search terms

  • vaseline gluta hya25K/yr
  • vaseline gluta hya lotion55K/yr
  • gluta hya16K/yr
  • face glow9K/yr
  • glow face cream5K/yr
  • glow cream4K/yr
  • vaseline face cream4K/yr
  • glow cream for face4K/yr
  • vaseline gluta11K/yr
  • vaseline face moisturiser4K/yr
All search terms

Top vaseline gluta hya lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£4K10%£9K15%£13K20%£18K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about vaseline gluta hya lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Excellent product”

Soft Feel12%

“Leaves skin soft”

Brightness/Shine/Glow11%

“Glowing skin”

Suitability Combination Skin10%

“Fantastic on the skin”

Moist/Dry10%

“Good moisturiser”

Value For Money7%

“Good For The Price”

Color4%

“The colour is super pretty”

Smell3%

“Subtle scent and not too expensive which is great”

Suitability Dry Skin3%

“My lips feel moisturised”

Texture/Consistency-Overall3%

“I like its texture which makes my skin smooth”

What buyers complain about

Adhesion/Stickiness13%

“the stickiness remained”

Moist/Dry12%

“Not moisturising”

Allergies7%

“Allergic Reaction”

Suitability Dry Skin7%

“Dried my skin out”

Color6%

“not pink at all”

Value For Money5%

“Waste of money”

Texture/Consistency-Overall5%

“Unusual texture”

Skin Health3%

“Damage my skin”

Thickness2%

“the order i just received iv had to throw away as it was a thick paste instead of a light highlighter”

Suitability Combination Skin2%

“Skin disliked”

Top return reasons

Size-Overall38%
Product Condition33%
Defective Material/Parts7%
Value For Money5%
Leak-Proof4%
Advertised Vs Actual Product4%
Ingredients-Overall2%
Moist/Dry2%
Quality-Overall2%
Ease Of Cleaning2%

Common questions

Is vaseline gluta hya lotion profitable to sell on Amazon United Kingdom?
The niche generates £88K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (42/100).
How competitive is the vaseline gluta hya lotion niche?
6 brands and 124 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in vaseline gluta hya lotion?
Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Allergies. The return rate is 0.1%.
When does demand for vaseline gluta hya lotion peak?
Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
What does it cost to enter the vaseline gluta hya lotion niche?
Listings span £4.85–£18.24; the average listing price is £8.52 (sweet spot $15–$100). The average incumbent carries 3,063 reviews — the moat a new listing must climb.