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Vaseline Gluta Hya Lotion

Fail

The top 5 brands take 99% of clicks, so Vaseline Gluta Hya Lotion is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£88K/yr144K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
67%top-5 click share · 6 brands · 124 sellers

Flapen Score

Vaseline Gluta Hya Lotion against its category

The dotted line is the Beauty average. Past it, Vaseline Gluta Hya Lotion is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaseline Gluta Hya Lotion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vaseline Gluta Hya Lotion 144K times last year and spent an estimated £88K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
7.1%
Market size, estimated
£88Ka year
Peak month
May2.3× the quietest month
Top search term
vaseline gluta hya25K searches a year

02 · Price

A sale here is worth £8.52.

Listings sell for £8.52 on average, from £4.85 to £18.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.52 that is £4K to £6K a year per listing.

Average price
£8.52under the $15 to $100 sweet spot
Price range
£4.85–£18.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #214 within Make-up. It carries 3,063 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#214in Make-up
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,063per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Vaseline Gluta Hya Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Vaseline Gluta Hya Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Vaseline Gluta Hya Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaseline gluta hya25K/yr
  • vaseline gluta hya lotion55K/yr
  • gluta hya16K/yr
  • face glow9K/yr
  • glow face cream5K/yr
  • glow cream4K/yr
  • vaseline face cream4K/yr
  • glow cream for face4K/yr
  • vaseline gluta11K/yr
  • vaseline face moisturiser4K/yr

Reviews and returns

What reviews say buyers love and hate about Vaseline Gluta Hya Lotion

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“the stickiness remained”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Vaseline Gluta Hya Lotion questions

Answered from the same tracked data.