Vaseline Gift Set
prices mostly outside the sweet spot ($0.87–$15.20) — Vaseline Gift Set doesn't clear our bar today.
Flapen Score
Ranks 2,443 of 2,481 Beauty niches · −19 vs the category median of 47
Is Vaseline Gift Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vaseline Gift Set is a £17K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.
Vaseline Gift Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -40.1% over the last 90 days and 2.7% of searches end in a purchase.
£17K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Vaseline Gift Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)
- Price
- £7.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Vaseline Lip Therapy Lip Balm Mini Creme Brulee 0.25 oz
- Price
- £4.25
- Rating
- 4.1/5
- Reviews
- 20,071
- Age
- 11y ago
Vaseline Lip Therapy Crème Brûlée Nourishing Lip Balm for Optimal Hydration (Crème Brûlée (1 Piece))
- Price
- £4.63
- Rating
- 4.1/5
- Reviews
- 20,071
- Age
- 2y ago
Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago
Vaseline Lip Therapy Pink Bubbly 20g - Limited Edition
- Price
- £7.82
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 13y ago
Trending
90-day click momentumLip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)
- Price
- £7.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Lip Balm Set 4 x 20g Rosy Lips Original Aloe Vera & Cocoa Butter | Bundle with Silicone Lip Applicator and Buyvex Travel Pouch
- Price
- £9.76
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 6mo ago
Vaseline Lip TherapyPink Bubbly Nourishing Lip Balm for Optimal Moisture with Pink Bubble Tone (Pack of 1)
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 295
- Age
- 1y ago
Vaseline Lip Therapy Crème Brûlée Nourishing Lip Balm for Optimal Hydration (Crème Brûlée (1 Piece))
- Price
- £4.63
- Rating
- 4.1/5
- Reviews
- 20,071
- Age
- 2y ago
Vaseline Lip Therapy 7G Queen Bee | Nourishing Lip Balm with Honey for Optimal Hydration | (Queen Bee (1 Piece))
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 1y ago
Newest
by launch dateLip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)
- Price
- £7.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Lip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)
- Price
- £8.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Lip Balm Set 4 x 20g Rosy Lips Original Aloe Vera & Cocoa Butter | Bundle with Silicone Lip Applicator and Buyvex Travel Pouch
- Price
- £9.76
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 6mo ago
Vaseline Lip TherapyPink Bubbly Nourishing Lip Balm for Optimal Moisture with Pink Bubble Tone (Pack of 1)
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 295
- Age
- 1y ago
Vaseline Lip Therapy 7G Queen Bee | Nourishing Lip Balm with Honey for Optimal Hydration | (Queen Bee (1 Piece))
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
131
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
6%
- Vaseline52%
- EcoGrocers25%
- Generic6%
- NIVEA5%
- Glameno3%
- Buyvex3%
- Open — no brand owns it (3 brands, 6%)
Vaseline Gift Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 22.9×
Top Vaseline Gift Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vaseline vanilla daydream10K/yr
- vaseline limited edition8K/yr
- vaseline vanilla7K/yr
- vanilla vaseline6K/yr
- vaseline gift set30K/yr
- vaseline set11K/yr
- vaseline tropical zest4K/yr
- limited edition vaseline3K/yr
- vaseline creme brulee3K/yr
- vaseline lip balm set4K/yr
What reviews say buyers love and hate about Vaseline Gift Set
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great products as you'd expect”
“moisturizing well”
“Value for money”
“Love the smell”
“Does what its supposed to do”
What buyers complain about
62% of reviews“its rather too big”
“Expensive”
“difficult to open”
“Doesn't keep your lips moisturises for 72hrs”
“This lip balm came very obviously used”
Vaseline Gift Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vaseline Gift Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
