vaseline gift set
Skip itPrices mostly outside the sweet spot ($0.87–$15.20) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Okay2,885.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.69avg listing price — sweet spot $15–$100
Growth
Bad-40.1%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 93K searches
Price range
Bad£0.87–£15.20cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vaseline gift set is a £17K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vaseline gift set market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £20K–£27K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #451
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 61%
- Out of stock
- 17.9%
- Avg brand age
- 36 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
131
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
6%
- Vaseline52%
- EcoGrocers25%
- Generic6%
- NIVEA5%
- Glameno3%
- Buyvex3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -40.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 22.9×
Top vaseline gift set search terms
- vaseline vanilla daydream10K/yr
- vaseline limited edition8K/yr
- vaseline vanilla7K/yr
- vanilla vaseline6K/yr
- vaseline gift set30K/yr
- vaseline set11K/yr
- vaseline tropical zest4K/yr
- limited edition vaseline3K/yr
- vaseline creme brulee3K/yr
- vaseline lip balm set4K/yr
Top vaseline gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)
EcoGrocers£7.820.0★0 rev
Vaseline Lip Therapy Lip Balm Mini Creme Brulee 0.25 oz
Vaseline£4.254.1★20,071 rev
Vaseline Lip Therapy Crème Brûlée Nourishing Lip Balm for Optimal Hydration (Crème Brûlée (1 Piece))
Vaseline£4.634.1★20,071 rev
Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g
Vaseline£1.694.6★251 rev
Vaseline Lip Therapy Pink Bubbly 20g - Limited Edition
Vaseline£7.824.5★765 rev
Newest
by launch dateLip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)
EcoGrocers£7.820 rev
Lip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)
DANEV£8.561 rev
Lip Balm Set 4 x 20g Rosy Lips Original Aloe Vera & Cocoa Butter | Bundle with Silicone Lip Applicator and Buyvex Travel Pouch
Buyvex£9.7615 rev
Vaseline Lip TherapyPink Bubbly Nourishing Lip Balm for Optimal Moisture with Pink Bubble Tone (Pack of 1)
Vaseline£7.59295 rev
Vaseline Lip Therapy 7G Queen Bee | Nourishing Lip Balm with Honey for Optimal Hydration | (Queen Bee (1 Piece))
Vaseline£6.22141 rev
Trending
90-day click momentumLip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)
EcoGrocers£7.820.0★
Lip Balm Set 4 x 20g Rosy Lips Original Aloe Vera & Cocoa Butter | Bundle with Silicone Lip Applicator and Buyvex Travel Pouch
Buyvex£9.764.8★
Vaseline Lip TherapyPink Bubbly Nourishing Lip Balm for Optimal Moisture with Pink Bubble Tone (Pack of 1)
Vaseline£7.594.5★
Vaseline Lip Therapy Crème Brûlée Nourishing Lip Balm for Optimal Hydration (Crème Brûlée (1 Piece))
Vaseline£4.634.1★
Vaseline Lip Therapy 7G Queen Bee | Nourishing Lip Balm with Honey for Optimal Hydration | (Queen Bee (1 Piece))
Vaseline£6.224.4★
What buyers say about vaseline gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Great products as you'd expect”
“moisturizing well”
“Value for money”
“Love the smell”
“Does what its supposed to do”
“It is smooth”
“been used for years”
“Convenient”
“Perfect size”
“Wow colour”
What buyers complain about
“its rather too big”
“Expensive”
“difficult to open”
“Doesn't keep your lips moisturises for 72hrs”
“This lip balm came very obviously used”
“has chemical smell”
“irritate my sensitive skin”
“The included applicator seems poor quality”
“Really bad quality”
“No hygiene protection”
Top return reasons
Common questions
- Is vaseline gift set profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.1%. Flapen's verdict: Skip it (28/100).
- How competitive is the vaseline gift set niche?
- 9 brands and 131 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in vaseline gift set?
- Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Use. The return rate is 0.1%.
- When does demand for vaseline gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 22.9× the quietest.
- What does it cost to enter the vaseline gift set niche?
- Listings span £0.87–£15.20; the average listing price is £6.69 (sweet spot $15–$100). The average incumbent carries 2,885 reviews — the moat a new listing must climb.