Vanity Case

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months

385K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

0.9%

Market size, estimated

£85Ka year

Peak month

December3.6× the quietest month

Top search term

makeup box80K searches a year

Listings sell for £23.48 on average, from £5.39 to £223.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £23.48 that is £0 to £2K a year per listing.

Average price

£23.48inside the $15 to $100 sweet spot

Price range

£5.39–£223.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #165 within Tools & Accessories. It carries 1,113 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

66%

Out of stock, average day

8.9%

Average rank

#165in Tools & Accessories

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,113per listing

Listings tracked

113

29 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

2Amazon's first-year sales bar

Average brand age

30 months