Vanilla Soap
brand-locked demand (top 5 brands take 100% of clicks) — Vanilla Soap doesn't clear our bar today.
Flapen Score
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Is Vanilla Soap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vanilla Soap is a £47K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 34/100.
Vanilla Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.0% over the last 90 days and 4.6% of searches end in a purchase.
£47K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Vanilla Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove Beauty Cream Bar Pampering Shea Butter Hand Soap with 1/4 Moisturising Cream for Soft and Smooth Skin Feeling 90 g
- Price
- £4.01
- Rating
- 4.3/5
- Reviews
- 937
- Age
- 4y ago
Dove Nourishing Care Shea Butter Beauty Bar 8 Count 4 Oz Bars by Dove
- Price
- £14.13
- Rating
- 4.8/5
- Reviews
- 19,008
- Age
- 11y ago
Dove Calming Caring Bath Bath Soak with moisturising cream shea butter & warm vanilla for an indulgent bubble bath 450 ml
- Price
- £2.15
- Rating
- 4.7/5
- Reviews
- 1,848
- Age
- 6y ago
Dove Indulgent Nourishment Body Lotion With Shea Butter For Dry Skin 400ml
- Price
- £6.28
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 13y ago
Dove Advanced Care Pampering Body Wash Body Cleanser shower gel with a shea butter & vanilla scent for instantly lotion-soft skin 6x 225 ml
- Price
- £9.76
- Rating
- 4.8/5
- Reviews
- 711
- Age
- 2y ago
Trending
90-day click momentum
Dove Womens Roll-On Deodorant Vanilla Scent 50 ml Pack of 6
- Price
- £20.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Dove Advanced Care Sulphate Free Body Wash for Women Made with Skin-Natural Nourishers and Micromoisture Provides 24 Hours Renewing Lotion-Soft Softer Skin 400ml Pack of 3
- Price
- £13.36
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2y ago
Dove Purely Pampering Soap Shea Butter 100 g Pack of 6
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Dove Nourishing Care Shea Butter Beauty Bar 8 Count 4 Oz Bars by Dove
- Price
- £14.13
- Rating
- 4.8/5
- Reviews
- 19,008
- Age
- 11y ago
Dove Purely Pampering Shea Butter With Moisturising Cream Beauty Bar Soap Softer Smoother Healthier-looking Skin 6 X (4 X 100 G)
- Price
- £24.82
- Rating
- 4.8/5
- Reviews
- 2,019
- Age
- 10y ago
Newest
by launch dateDove Womens Roll-On Deodorant Vanilla Scent 50 ml Pack of 6
- Price
- £20.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 9mo ago
Dove Purely Pampering Soap Shea Butter 100 g Pack of 6
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Purely Pampering Shae Butter Beauty Bar 8x90g
- Price
- £12.15
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2y ago
Dove Advanced Care Pampering Body Wash body cleanser with a shea butter and vanilla scent for instantly lotion-soft skin 400 ml
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
169
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Dove93%
- Generic4%
- Le Petit Marseillais3%
Vanilla Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Dec · busiest ÷ quietest = 1.9×
Top Vanilla Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dove vanilla42K/yr
- dove shea butter soap11K/yr
- vanilla soap7K/yr
- vanilla dove8K/yr
- dove shea butter7K/yr
- vanilla soap bar5K/yr
- dove vanilla soap5K/yr
- dove soap bar shea butter2K/yr
- dove shea butter and vanilla2K/yr
- dove bar soap vanilla2K/yr
What reviews say buyers love and hate about Vanilla Soap
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Good fragrance”
“It's nice a creamy”
“Excellent product”
“Good value for money”
“Moisturisers nicely”
What buyers complain about
71% of reviews“Weird smell”
“insanely expensive”
“Not very good, very disappointed in the texture and the results”
“I prefer the better quality hand washes”
“Product seemed abit used or poured”
Vanilla Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vanilla Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
