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Vanilla Soap

Fail

The top 5 brands take 100% of clicks, so Vanilla Soap is a Fail.

Flapen Score
34
34 / 100
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Market size
£47K/yr93K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
59%top-5 click share · 3 brands · 169 sellers

Flapen Score

Vanilla Soap against its category

The dotted line is the Beauty average. Past it, Vanilla Soap is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Soap 93K times last year and spent an estimated £47K. All 3 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
4.6%
Market size, estimated
£47Ka year
Peak month
December1.9× the quietest month
Top search term
dove vanilla42K searches a year

02 · Price

A sale here is worth £10.84.

Listings sell for £10.84 on average, from £1.19 to £24.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.84 that is £1K to £3K a year per listing.

Average price
£10.84under the $15 to $100 sweet spot
Price range
£1.19–£24.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #269 within Bath & Body. It carries 2,029 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
78%
Out of stock, average day
9.8%
Average rank
#269in Bath & Body
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,029per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Vanilla Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

169

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 24%
  • Brand 33%

Demand

Vanilla Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Vanilla Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dove vanilla42K/yr
  • dove shea butter soap11K/yr
  • vanilla soap7K/yr
  • vanilla dove8K/yr
  • dove shea butter7K/yr
  • vanilla soap bar5K/yr
  • dove vanilla soap5K/yr
  • dove soap bar shea butter2K/yr
  • dove shea butter and vanilla2K/yr
  • dove bar soap vanilla2K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Soap

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.1%of orders come back
“Weird smell”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vanilla Soap questions

Answered from the same tracked data.