Vanilla Soap
FailThe top 5 brands take 100% of clicks, so Vanilla Soap is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £47K/yr93K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 59%top-5 click share · 3 brands · 169 sellers
Flapen Score
Vanilla Soap against its category
The dotted line is the Beauty average. Past it, Vanilla Soap is stronger. Inside it, weaker.
Market
The Vanilla Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Soap 93K times last year and spent an estimated £47K. All 3 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £47Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- dove vanilla42K searches a year
02 · Price
A sale here is worth £10.84.
Listings sell for £10.84 on average, from £1.19 to £24.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.84 that is £1K to £3K a year per listing.
- Average price
- £10.84under the $15 to $100 sweet spot
- Price range
- £1.19–£24.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
39% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #269 within Bath & Body. It carries 2,029 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 78%
- Out of stock, average day
- 9.8%
- Average rank
- #269in Bath & Body
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,029per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Vanilla Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dove Beauty Cream Bar Pampering Shea Butter Hand Soap with 1/4 Moisturising Cream for Soft and Smooth Skin Feeling 90 g
- Price
- £4.01
- Rating
- 4.3/5
- Reviews
- 937
- Age
- 4y ago

Dove Nourishing Care Shea Butter Beauty Bar 8 Count 4 Oz Bars by Dove
- Price
- £14.13
- Rating
- 4.8/5
- Reviews
- 19,008
- Age
- 11y ago

Dove Calming Caring Bath Bath Soak with moisturising cream shea butter & warm vanilla for an indulgent bubble bath 450 ml
- Price
- £2.15
- Rating
- 4.7/5
- Reviews
- 1,848
- Age
- 6y ago

Dove Indulgent Nourishment Body Lotion With Shea Butter For Dry Skin 400ml
- Price
- £6.28
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 13y ago

Dove Advanced Care Pampering Body Wash Body Cleanser shower gel with a shea butter & vanilla scent for instantly lotion-soft skin 6x 225 ml
- Price
- £9.76
- Rating
- 4.8/5
- Reviews
- 711
- Age
- 2y ago
Trending
estimated 90-day click momentum
Dove Womens Roll-On Deodorant Vanilla Scent 50 ml Pack of 6
- Price
- £20.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Dove Advanced Care Sulphate Free Body Wash for Women Made with Skin-Natural Nourishers and Micromoisture Provides 24 Hours Renewing Lotion-Soft Softer Skin 400ml Pack of 3
- Price
- £13.36
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2y ago

Dove Purely Pampering Soap Shea Butter 100 g Pack of 6
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Dove Nourishing Care Shea Butter Beauty Bar 8 Count 4 Oz Bars by Dove
- Price
- £14.13
- Rating
- 4.8/5
- Reviews
- 19,008
- Age
- 11y ago

Dove Purely Pampering Shea Butter With Moisturising Cream Beauty Bar Soap Softer Smoother Healthier-looking Skin 6 X (4 X 100 G)
- Price
- £24.82
- Rating
- 4.8/5
- Reviews
- 2,019
- Age
- 10y ago
Newest
by launch date
Dove Womens Roll-On Deodorant Vanilla Scent 50 ml Pack of 6
- Price
- £20.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 9mo ago

Dove Purely Pampering Soap Shea Butter 100 g Pack of 6
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Purely Pampering Shae Butter Beauty Bar 8x90g
- Price
- £12.15
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2y ago

Dove Advanced Care Pampering Body Wash body cleanser with a shea butter and vanilla scent for instantly lotion-soft skin 400 ml
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
169
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- Dove93%
- Generic4%
- Le Petit Marseillais3%
Demand
Vanilla Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Vanilla Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dove vanilla42K/yr
- dove shea butter soap11K/yr
- vanilla soap7K/yr
- vanilla dove8K/yr
- dove shea butter7K/yr
- vanilla soap bar5K/yr
- dove vanilla soap5K/yr
- dove soap bar shea butter2K/yr
- dove shea butter and vanilla2K/yr
- dove bar soap vanilla2K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Soap
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









