Vanilla Perfume

Shoppers searched for this 738K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months

738K

Growth, 90 days vs prior 90

-13.4%

Conversion, latest week

2.1%

Market size, estimated

£313Ka year

Peak month

December9.9× the quietest month

Top search term

vanilla perfume284K searches a year

Listings sell for £20.31 on average, from £1.78 to £97.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £20.31 that is £15K to £20K a year per listing.

Average price

£20.31inside the $15 to $100 sweet spot

Price range

£1.78–£97.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£15K–£20K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

48% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #385 within Fragrances. It carries 4,722 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

84%

Out of stock, average day

0.0%

Average rank

#385in Fragrances

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,722per listing

Listings tracked

31

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months