Is vanilla perfume profitable to sell on Amazon United Kingdom?

The niche generates £313K/yr across 31 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the vanilla perfume niche?

20 brands and 249 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in vanilla perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.

What does it cost to enter the vanilla perfume niche?

Listings span £1.78–£97.13; the average listing price is £20.31 (sweet spot $15–$100). The average incumbent carries 4,722 reviews — the moat a new listing must climb.

vanilla perfume

Worth a look

Shows low returns (0.4%), but soft demand (-13.4% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£20.31

avg listing price — sweet spot $15–$100

Price range

Great£1.78–£97.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good£313K

£313K/yr · 738K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,722.03

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, vanilla perfume is a £313K/yr Amazon United Kingdom market (738K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

vanilla perfume market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £305K–£406K; units × avg price
Conversion rate: 2.1%
Avg BSR: #385
Page quality: 0%
Prime: 84%
Sponsored: 48%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

249

Top-5 brand share

72%

Top 20: 95%

Top-5 click share

52%

Top 20: 88%

Open market

24%

Lattafa27%
KAYALI21%
Fragrance World15%
--5%
CHANSON D'EAU5%
Baylis & Harding4%

Demand

Weekly Amazon search volume, last 49 weeks — -13.4% search growth over the last 90 days.

Open Trend

Top vanilla perfume search terms

vanilla perfume284K/yr -12.7%1.9% conv.
kayali perfume155K/yr -10.6%0.4% conv.
kayali64K/yr -3.9%0.3% conv.
eclaire lattafa48K/yr -34.4%5.4% conv.
elysia perfume27K/yr +3.1%2.8% conv.
vanilla perfume for women25K/yr +6.7%1.7% conv.
lattafa eclair36K/yr -45.0%5.7% conv.
perfume vanilla16K/yr -2.9%2.4% conv.
lattafa eclair perfume10K/yr -6.7%7.2% conv.
vanilla scent11K/yr -27.4%0.4% conv.

All search terms

Top vanilla perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lattafa Eclaire EDP Spray 100ML (3.4 OZ) Long Lasting & Enchanting Fragrance For Women.

Lattafa£20.684.3★2,278 rev

KAYALI - Discovery Set

KAYALI£28.053.8★18 rev

Elysia Vanilla Eau De Parfum 100ml by Fragrance World

Fragrance World£17.444.4★67 rev

Eclaire by Lattafa for Unisex - 3.4 oz EDP Spray

Lattafa£18.884.3★10,595 rev

Victoria Secret Bare Vanilla Fragrance Mist 250ml + APHY Fragrance Guide

--£17.294.5★313 rev

Newest

by launch date

ECLAIRE Eau de Parfum 100ml Long Lasting Luxury Perfume Spray for Men & Women | Rich Vanilla Amber & Creamy Woody Notes | Elegant Everyday & Evening Fragrance | Premium EDP Gift

Top Linen (NW) Ltd£23.771 rev

2mo ago

Coconut Vanilla Body Spray for Women - All-Day Light Vanilla Perfume Body for Hair & Skin with Essential Oils

MrDalio£5.7037 rev

7mo ago

Botanic Hearth Velvet Vanilla Hair Spray & Body Perfume Mist 100 ml (3.4 Fl Oz) | With Hyaluronic Acid | Alcohol-Free Formula | Long-Lasting Vanilla Fragrance Leave-in Spray | For Women & Men

Botanic Hearth£8.49600 rev

9mo ago

Lattafa Eclaire Banoffi EDP 100ml/3.4oz Spray- Unisex Creamy Banana Gourmand Scent

Lattafa£20.78763 rev

10mo ago

Elysia Marshmallow EDP Unisex 3.4 Fl Oz

Fragrance World£16.0874 rev

10mo ago

What buyers say about vanilla perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell66%

“Long lasting fragrance”

Value For Money7%

“Worth the money”

Quality-Overall3%

“Quality excellent”

Durability3%

“still very wearable”

Moist/Dry2%

“super moisturising”

Soft Feel2%

“Skin feels smooth”

Advertised Vs Actual Product2%

“Exactly what I was looking for”

Gifting Purpose1%

“Christmas gift”

Size-Overall1%

“it's the prefect size”

Design-Overall1%

“love the design”

What buyers complain about

Smell37%

“Bad smell”

Durability11%

“Didn't last”

Value For Money7%

“expensive”

Size-Overall3%

“One tiny bottle”

Motor Power3%

“PUMP defective”

Advertised Vs Actual Product2%

“Doesn't look like the picture”

Strength2%

“Very weak”

Alcohol Content2%

“Stinksss of alcohol”

Allergies1%

“made my skin itchy”

Color1%

“the colour isnt look like it does on the internet not sure if its real”

Top return reasons

Smell50%

Motor Power15%

Leak-Proof6%

Advertised Vs Actual Product4%

Product Condition4%

Defective Material/Parts3%