How competitive is the Vanilla Perfume niche on Amazon United Kingdom?

20 brands and 249 sellers compete in Vanilla Perfume on Amazon United Kingdom. The top 5 Vanilla Perfume products take 52% of clicks and its top 5 brands hold 72% of demand.

What does it cost to enter the Vanilla Perfume niche?

Vanilla Perfume sells for £20.31 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £1.78–£97.13. The average incumbent carries 4,722 reviews — the moat a new listing must climb.

Vanilla Perfume

Vanilla Perfume shows low returns (0.4%), but soft demand (-13.4% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

This niche Category average · 2,481 niches

Is Vanilla Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vanilla Perfume is a £313K/yr Amazon United Kingdom market (738K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.

Vanilla Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.4% over the last 90 days and 2.1% of searches end in a purchase.

£313K

revenue / yr

Units sold / yr20K

Search volume / yr-13.4%738K

Conversion rate2.1%

Avg price£20.31

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers20 · 249

Top-5 product click share52%

Open market28%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 31 products

Top Vanilla Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lattafa Eclaire EDP Spray 100ML (3.4 OZ) Long Lasting & Enchanting Fragrance For Women.

Price: £20.68
Rating: 4.3/5
Reviews: 2,278
Age: 2y ago

KAYALI - Discovery Set

Price: £28.05
Rating: 3.8/5
Reviews: 18
Age: 1y ago

Elysia Vanilla Eau De Parfum 100ml by Fragrance World

Price: £17.44
Rating: 4.4/5
Reviews: 67
Age: 1y ago

Eclaire by Lattafa for Unisex - 3.4 oz EDP Spray

Price: £18.88
Rating: 4.3/5
Reviews: 10,595
Age: 2y ago

Victoria Secret Bare Vanilla Fragrance Mist 250ml + APHY Fragrance Guide

Price: £17.29
Rating: 4.5/5
Reviews: 313
Age: 2y ago

Newest

by launch date

ECLAIRE Eau de Parfum 100ml Long Lasting Luxury Perfume Spray for Men & Women | Rich Vanilla Amber & Creamy Woody Notes | Elegant Everyday & Evening Fragrance | Premium EDP Gift

Price: £23.77
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

Coconut Vanilla Body Spray for Women - All-Day Light Vanilla Perfume Body for Hair & Skin with Essential Oils

Price: £5.70
Rating: 4.0/5
Reviews: 37
Age: 7mo ago

Botanic Hearth Velvet Vanilla Hair Spray & Body Perfume Mist 100 ml (3.4 Fl Oz) | With Hyaluronic Acid | Alcohol-Free Formula | Long-Lasting Vanilla Fragrance Leave-in Spray | For Women & Men

Price: £8.49
Rating: 4.0/5
Reviews: 600
Age: 9mo ago

Lattafa Eclaire Banoffi EDP 100ml/3.4oz Spray- Unisex Creamy Banana Gourmand Scent

Price: £20.78
Rating: 4.3/5
Reviews: 763
Age: 10mo ago

Elysia Marshmallow EDP Unisex 3.4 Fl Oz

Price: £16.08
Rating: 4.0/5
Reviews: 74
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

249

Top-5 brand share

72%

Top 20: 95%

Top-5 click share

52%

Top 20: 88%

Open market

24%

Lattafa27%
KAYALI21%
Fragrance World15%
--5%
CHANSON D'EAU5%
Baylis & Harding4%

Vanilla Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume738KCVR2.1%Products31Brands20Top 5 Brands72%OOS Rate0.0%Rating4.3★Reviews4,722Avg BSR#385

Top Vanilla Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vanilla perfume284K/yr -12.7%1.9% conv.
kayali perfume155K/yr -10.6%0.4% conv.
kayali64K/yr -3.9%0.3% conv.
eclaire lattafa48K/yr -34.4%5.4% conv.
elysia perfume27K/yr +3.1%2.8% conv.
vanilla perfume for women25K/yr +6.7%1.7% conv.
lattafa eclair36K/yr -45.0%5.7% conv.
perfume vanilla16K/yr -2.9%2.4% conv.
lattafa eclair perfume10K/yr -6.7%7.2% conv.
vanilla scent11K/yr -27.4%0.4% conv.

What reviews say buyers love and hate about Vanilla Perfume

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Smell66%

“Long lasting fragrance”

Value For Money7%

“Worth the money”

Quality-Overall3%

“Quality excellent”

Durability3%

“still very wearable”

Moist/Dry2%

“super moisturising”

What buyers complain about

71% of reviews

Smell37%

“Bad smell”

Durability11%

“Didn't last”

Value For Money7%

“expensive”

Size-Overall3%

“One tiny bottle”

Motor Power3%

“PUMP defective”

Vanilla Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

50%

2Motor Power

15%

3Leak-Proof

4Advertised Vs Actual Product

5Product Condition

Common Vanilla Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vanilla Perfume 54/100 on Amazon United Kingdom — Worth a look. The niche generates £313K/yr across 31 tracked products. 5 of 8 products launched in the last 360 days are still selling. Search demand moved -13.4% over the last 90 days.

Vanilla Perfume buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.