Vanilla Lip Balm

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-25.6%

Conversion, latest week

4.0%

Market size, estimated

£35Ka year

Top search term

eos lip balm52K searches a year

Listings sell for £7.63 on average, from £1.77 to £17.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.63 that is £2K to £4K a year per listing.

Average price

£7.63under the $15 to $100 sweet spot

Price range

£1.77–£17.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #513 within Lips. It carries 6,002 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#513in Lips

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,002per listing

Listings tracked

21

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months