Vanilla Lip Balm
FailShoppers spend an estimated $35K a year here, so Vanilla Lip Balm is a Fail.
- Flapen Score
- 32 / 100Ranks 2,400 of 2,481 Beauty niches · −15 vs the category median of 4732
- Market size
- £35K/yr113K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 47 sellers
Flapen Score
Vanilla Lip Balm against its category
The dotted line is the Beauty average. Past it, Vanilla Lip Balm is stronger. Inside it, weaker.
Market
The Vanilla Lip Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Lip Balm 113K times last year and spent an estimated £35K. The top 5 brands take 94% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £35Ka year
- Top search term
- eos lip balm52K searches a year
02 · Price
A sale here is worth £7.63.
Listings sell for £7.63 on average, from £1.77 to £17.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.63 that is £2K to £4K a year per listing.
- Average price
- £7.63under the $15 to $100 sweet spot
- Price range
- £1.77–£17.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #513 within Lips. It carries 6,002 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #513in Lips
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,002per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Vanilla Lip Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
47
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
4%
- Brand 183%
- Brand 23%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 4%)
Demand
Vanilla Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Vanilla Lip Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eos lip balm52K/yr
- vanilla lip balm18K/yr
- lip balm eos4K/yr
- eos lip balms30K/yr
- lip balm vanilla4K/yr
- eos lip balm ball5K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Lip Balm
We read the reviews and the return reasons for every product selling here.
“hard to squeeze out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Lip Balm questions
Answered from the same tracked data.