Vanilla Lip Balm
a small market ($35K/yr) — Vanilla Lip Balm doesn't clear our bar today.
Flapen Score
Ranks 2,400 of 2,481 Beauty niches · −15 vs the category median of 47
Is Vanilla Lip Balm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vanilla Lip Balm is a £35K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 32/100.
Vanilla Lip Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.6% over the last 90 days and 4.0% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Vanilla Lip Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EOS Smooth Sphere Lip Balm 0.25 Ounce Strawberry Sorbet
- Price
- £7.02
- Rating
- 4.5/5
- Reviews
- 10,778
- Age
- 14y ago
EOS 100% Natural & Organic Lip Balm Sticks Variety Pack- Strawberry Sorbet Pomegranate Raspberry Sweet Mint & Vanilla Bean 4g 4-Pack Clear 1 Count
- Price
- £12.77
- Rating
- 4.8/5
- Reviews
- 1,432
- Age
- 2y ago
eos Natural Shea Lip Balm Honey Apple Coconut Milk & Raspberry Kiwi Splash All-Day Moisture Lip Care Products 0.14 oz Pack of 3
- Price
- £11.19
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 1y ago
EOS LIP BALM VANILLA BEAN (2PACK)
- Price
- £6.74
- Rating
- 4.5/5
- Reviews
- 16,608
- Age
- 15y ago
eos Super Soft Shea Stick Lip Balm Coconut Milk and Pineapple Passionfruit Deeply Hydrates and Seals in Moisture Sustainably-Sourced Ingredients
- Price
- £7.07
- Rating
- 4.6/5
- Reviews
- 4,346
- Age
- 4y ago
Trending
90-day click momentum
Luxpaks Wipe Compatible with E.O.S Vanilla Cashmere Lip Butter - Hydrating Lip Balm for Soft Lips 0.35 fl oz
- Price
- £15.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Starface Star Balm Very Vanilla Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Dreamy Vanilla Flavor (0.15 oz)
- Price
- £4.89
- Rating
- 4.4/5
- Reviews
- 310
- Age
- 4mo ago
eos 24H Moisture Super Balm - Marshmallow Fluff Lip mask Moisturizing Lip Treatment Limited-Edition Skincare 0.35 fl oz
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 1,635
- Age
- 12mo ago
Eos Lip Repair Lip Balm
- Price
- £8.59
- Rating
- 4.6/5
- Reviews
- 2,890
- Age
- 2y ago
eos 100% Natural & Organic Lip Balm Trio - Vanilla Bean Sweet Mint and Strawberry Sorbet Made for Sensitive Skin Lip Care Products 4g Pack of 3
- Price
- £11.97
- Rating
- 4.7/5
- Reviews
- 994
- Age
- 1y ago
Newest
by launch dateStarface Star Balm Very Vanilla Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Dreamy Vanilla Flavor (0.15 oz)
- Price
- £4.89
- Rating
- 4.4/5
- Reviews
- 310
- Age
- 4mo ago
Luxpaks Wipe Compatible with E.O.S Vanilla Cashmere Lip Butter - Hydrating Lip Balm for Soft Lips 0.35 fl oz
- Price
- £15.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
eos 24H Moisture Super Balm - Marshmallow Fluff Lip mask Moisturizing Lip Treatment Limited-Edition Skincare 0.35 fl oz
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 1,635
- Age
- 12mo ago
eos Natural Shea Lip Balm Honey Apple Coconut Milk & Raspberry Kiwi Splash All-Day Moisture Lip Care Products 0.14 oz Pack of 3
- Price
- £11.19
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 1y ago
eos 100% Natural & Organic Lip Balm Trio - Vanilla Bean Sweet Mint and Strawberry Sorbet Made for Sensitive Skin Lip Care Products 4g Pack of 3
- Price
- £11.97
- Rating
- 4.7/5
- Reviews
- 994
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
47
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
4%
- eos83%
- Starface World3%
- Burt's Bees3%
- Carmex3%
- e.l.f.2%
- LuxPaks2%
- Open — no brand owns it (3 brands, 4%)
Vanilla Lip Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Vanilla Lip Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eos lip balm52K/yr
- vanilla lip balm18K/yr
- lip balm eos4K/yr
- eos lip balms30K/yr
- lip balm vanilla4K/yr
- eos lip balm ball5K/yr
What reviews say buyers love and hate about Vanilla Lip Balm
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Its gorgeously scented”
“Moisturizing, smells nice”
“Worth it”
“Soft and creamy with a pleasant taste”
“Good quality”
What buyers complain about
73% of reviews“hard to squeeze out”
“Waste of money”
“smells disgusting”
“smaller than expected”
“Its thick hard to squeeze out”
Vanilla Lip Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vanilla Lip Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
