Vanilla Hand Cream

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

9.2%

Market size, estimated

£65Ka year

Peak month

January2.3× the quietest month

Top search term

vaseline hand cream30K searches a year

Listings sell for £7.68 on average, from £1.69 to £13.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.68 that is £2K to £4K a year per listing.

Average price

£7.68under the $15 to $100 sweet spot

Price range

£1.69–£13.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #194 within Body. It carries 5,249 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

80%

Out of stock, average day

5.5%

Average rank

#194in Body

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,249per listing

Listings tracked

20

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months