vanilla deodorant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.07avg listing price — sweet spot $15–$100
Price range
Okay£1.81–£23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£150K£150K/yr · 196K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Review moat
Bad32,970.27avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vanilla deodorant is a £150K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
vanilla deodorant market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £89K–£111K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Native63%
- Dove37%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vanilla deodorant search terms
- native deodorant60K/yr
- vanilla deodorant44K/yr
- dove vanilla deodorant27K/yr
- coconut deodorant13K/yr
- dove coconut deodorant9K/yr
- vanilla dove deodorant4K/yr
- vanilla deodorant spray4K/yr
- deodorant vanilla4K/yr
- dove deodorant vanilla4K/yr
- dove deodorant coconut3K/yr
Top vanilla deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Native Deodorant Womens & Men Alcohol & Aluminium Free - Coconut & Vanilla Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75g)
Native£10.394.1★88,537 rev
Dove Advanced Care Coconut & Jasmine Flower Scent Womens Antiperspirant Deodorant Body Spray with Pro-Ceramide technology for 72 hours of protection 200 ml
Dove£2.614.7★2,607 rev
Native Deodorant Womens & Men - Alcohol & Aluminium Free - Salt & Cedar Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)
Native£9.714.1★88,537 rev
Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents
Dove£15.234.8★14 rev
Dove Advanced Care Coconut Scent with plant-based moisturiser Anti-perspirant Deodorant roll-on for 48 hours of protection 50 ml
Dove£5.274.3★50 rev
Newest
by launch date
Dove Womens Roll-On Deodorant Vanilla Scent 50 ml Pack of 6
Dove£20.760 rev
Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents
Dove£15.2314 rev
Native Deodorant Womens & Men - Alcohol & Aluminium Free - Salt & Cedar Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)
Native£9.7188,537 rev
Native Shower Gel & Body Wash for Women & Men - Free of Sulphates & Dyes - Coconut & Vanilla Scent Body Soap - Gently Cleanses with Plant-Based ingredients (532ml)
Native£10.453,866 rev
Dove Powder Soft Womens Antiperspirant Deodorant Cream Stick for 48 hour sweat protection and long-lasting fragrance with moisturising cream 50 ml
Dove£1.811,062 rev
Trending
90-day click momentumDove Womens Roll-On Deodorant Vanilla Scent 50 ml Pack of 6
Dove£20.760.0★
Native Deodorant Womens & Men - Alcohol & Aluminium Free - Salt & Cedar Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)
Native£9.714.1★
Native Deodorant Womens & Men - Alcohol & Aluminium Free - Lavender & Rose Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)
Native£10.504.1★
Native Deodorant Natural Deodorant Seasonal Scents for Women and Men Aluminium Free with Baking Soda Probiotics Coconut Oil and Shea Butter Sweet Peach & Nectar
Native£23.864.5★
Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents
Dove£15.234.8★
What buyers say about vanilla deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“pleasant gentle fragrance”
“No complaints”
“Good value”
“Effective”
“Does the job”
“Also makes my skin really soft”
“does the job - lasts all day”
“perfect size”
“soothes the skin”
“Good for sensitive skin”
What buyers complain about
“very strong smell”
“but Ive come out with a rash”
“A bit pricey”
“Ok. Not the best quality- over priced”
“Harsh on sensitive skin”
“Didn't work”
“it was a bit too powdery and claggy”
“Highly toxic had vocs leak into my room”
“Ingredients list 👎 I became very disappointed once I saw the list of ingredients”
“Only small issue is that it doesnt fully dry/sink in”
Top return reasons
Common questions
- Is vanilla deodorant profitable to sell on Amazon United Kingdom?
- The niche generates £150K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the vanilla deodorant niche?
- 2 brands and 49 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vanilla deodorant?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.1%.
- When does demand for vanilla deodorant peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vanilla deodorant niche?
- Listings span £1.81–£23.86; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 32,970 reviews — the moat a new listing must climb.