Vanilla Deodorant
brand-locked demand (top 5 brands take 100% of clicks) — Vanilla Deodorant doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Vanilla Deodorant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vanilla Deodorant is a £150K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Vanilla Deodorant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.4% over the last 90 days and 6.9% of searches end in a purchase.
£150K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Vanilla Deodorant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Native Deodorant Womens & Men Alcohol & Aluminium Free - Coconut & Vanilla Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75g)
- Price
- £10.39
- Rating
- 4.1/5
- Reviews
- 88,537
- Age
- 7y ago
Dove Advanced Care Coconut & Jasmine Flower Scent Womens Antiperspirant Deodorant Body Spray with Pro-Ceramide technology for 72 hours of protection 200 ml
- Price
- £2.61
- Rating
- 4.7/5
- Reviews
- 2,607
- Age
- 3y ago
Native Deodorant Womens & Men - Alcohol & Aluminium Free - Salt & Cedar Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)
- Price
- £9.71
- Rating
- 4.1/5
- Reviews
- 88,537
- Age
- 1y ago
Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 9mo ago
Dove Advanced Care Coconut Scent with plant-based moisturiser Anti-perspirant Deodorant roll-on for 48 hours of protection 50 ml
- Price
- £5.27
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 3y ago
Trending
90-day click momentum
Dove Womens Roll-On Deodorant Vanilla Scent 50 ml Pack of 6
- Price
- £20.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Native Deodorant Womens & Men - Alcohol & Aluminium Free - Salt & Cedar Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)
- Price
- £9.71
- Rating
- 4.1/5
- Reviews
- 88,537
- Age
- 1y ago
Native Deodorant Womens & Men - Alcohol & Aluminium Free - Lavender & Rose Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)
- Price
- £10.50
- Rating
- 4.1/5
- Reviews
- 88,537
- Age
- 7y ago
Native Deodorant Natural Deodorant Seasonal Scents for Women and Men Aluminium Free with Baking Soda Probiotics Coconut Oil and Shea Butter Sweet Peach & Nectar
- Price
- £23.86
- Rating
- 4.5/5
- Reviews
- 926
- Age
- 5y ago
Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 9mo ago
Newest
by launch dateDove Womens Roll-On Deodorant Vanilla Scent 50 ml Pack of 6
- Price
- £20.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 9mo ago
Native Deodorant Womens & Men - Alcohol & Aluminium Free - Salt & Cedar Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)
- Price
- £9.71
- Rating
- 4.1/5
- Reviews
- 88,537
- Age
- 1y ago
Native Shower Gel & Body Wash for Women & Men - Free of Sulphates & Dyes - Coconut & Vanilla Scent Body Soap - Gently Cleanses with Plant-Based ingredients (532ml)
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 3,866
- Age
- 1y ago
Dove Powder Soft Womens Antiperspirant Deodorant Cream Stick for 48 hour sweat protection and long-lasting fragrance with moisturising cream 50 ml
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 1,062
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Native63%
- Dove37%
Vanilla Deodorant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Vanilla Deodorant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- native deodorant60K/yr
- vanilla deodorant44K/yr
- dove vanilla deodorant27K/yr
- coconut deodorant13K/yr
- dove coconut deodorant9K/yr
- vanilla dove deodorant4K/yr
- vanilla deodorant spray4K/yr
- deodorant vanilla4K/yr
- dove deodorant vanilla4K/yr
- dove deodorant coconut3K/yr
What reviews say buyers love and hate about Vanilla Deodorant
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“pleasant gentle fragrance”
“No complaints”
“Good value”
“Effective”
“Does the job”
What buyers complain about
77% of reviews“very strong smell”
“but Ive come out with a rash”
“A bit pricey”
“Ok. Not the best quality- over priced”
“Harsh on sensitive skin”
Vanilla Deodorant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vanilla Deodorant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
