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Vanilla Body Spray

Maybe

An estimated 0.1% of orders come back. But prices span $0.83–$17.29, mostly outside the sweet spot, so Vanilla Body Spray is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£611K/yr3.7M searches / yr
90-day growth
-3.0%search demand this quarter
Competition
40%top-5 click share · 22 brands · 185 sellers

Flapen Score

Vanilla Body Spray against its category

The dotted line is the Beauty average. Past it, Vanilla Body Spray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Body Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Body Spray 3.7M times last year and spent an estimated £611K. The top 5 brands take 81% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £611K a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
2.8%
Market size, estimated
£611Ka year
Peak month
August2.8× the quietest month
Top search term
body spray554K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £0.83 to £17.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £5.94 that is £9K to £12K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£0.83–£17.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #40 within Fragrances. It carries 2,648 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
7.7%
Average rank
#40in Fragrances
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,648per listing
Listings tracked
45

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
56 months

Products

Top Vanilla Body Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

185

Top-5 brand share

81%

Top 20: 98%

Top-5 click share

40%

Top 20: 77%

Open market

16%

  • Brand 165%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (16 brands, 16%)

Demand

Vanilla Body Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Vanilla Body Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body spray554K/yr
  • body mist268K/yr
  • body spray womens192K/yr
  • body mist for women123K/yr
  • so body spray122K/yr
  • womens body spray66K/yr
  • so spray82K/yr
  • so body mist62K/yr
  • vanilla body spray73K/yr
  • so perfume60K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Body Spray

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Smell”
38%of negative reviews mention “Smell”
0.1%of orders come back
“The scent is too strong”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vanilla Body Spray questions

Answered from the same tracked data.