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Vanilla Body Set

Fail

Demand is soft, at -43.0% this quarter, so Vanilla Body Set is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£29K/yr34K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
60%top-5 click share · 6 brands · 74 sellers

Flapen Score

Vanilla Body Set against its category

The dotted line is the Beauty average. Past it, Vanilla Body Set is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Body Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Body Set 34K times last year and spent an estimated £29K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
4.3%
Market size, estimated
£29Ka year
Top search term
vanilla gift set8K searches a year

02 · Price

A sale here is worth £20.20.

Listings sell for £20.20 on average, from £4.96 to £37.57. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.20 that is £0 to £2K a year per listing.

Average price
£20.20inside the $15 to $100 sweet spot
Price range
£4.96–£37.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #59 within Bath & Body. It carries 4,291 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#59in Bath & Body
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,291per listing
Listings tracked
17

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Vanilla Body Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

74

Top-5 brand share

96%

Top 20: 98%

Top-5 click share

60%

Top 20: 100%

Open market

2%

  • Brand 172%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2%)

Demand

Vanilla Body Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.2× · 7 of 12 months tracked

Search terms

Top Vanilla Body Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla gift set8K/yr
  • spa luxetique gift set7K/yr
  • vanilla set6K/yr
  • vanilla bath set5K/yr
  • vanilla gift sets for women6K/yr
  • spa luxetique3K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Body Set

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Gifting Purpose”
29%of negative reviews mention “Smell”
0.5%of orders come back
“smells like cat wee”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vanilla Body Set questions

Answered from the same tracked data.