Vanilla Body Lotion
FailThe top 5 brands take 100% of clicks, so Vanilla Body Lotion is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £1.4M/yr1.6M searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 83%top-5 click share · 2 brands · 58 sellers
Flapen Score
Vanilla Body Lotion against its category
The dotted line is the Beauty average. Past it, Vanilla Body Lotion is stronger. Inside it, weaker.
Market
The Vanilla Body Lotion market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vanilla Body Lotion 1.6M times last year and spent an estimated £1.4M. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £1.4Ma year
- Top search term
- eos543K searches a year
02 · Price
A sale here is worth £14.22.
Listings sell for £14.22 on average, from £3.28 to £23.05. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £14.22 that is £114K to £142K a year per listing.
- Average price
- £14.22under the $15 to $100 sweet spot
- Price range
- £3.28–£23.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £114K–£142K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Bath & Body. It carries 9,543 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #84in Bath & Body
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,543per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Vanilla Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
eos vanilla cashmere body lotion shea better 24hr moisture - 16 oz/473 ml
- Price
- £15.47
- Rating
- 4.5/5
- Reviews
- 44,299
- Age
- 3y ago

eos Shea Better Cashmere Vanilla Moisturizing and Nourishing Body Wash with pH-Balanced Cream Gel Formula Free from Parabens and Phthalates Sensitive Skin 400 ml
- Price
- £15.98
- Rating
- 4.7/5
- Reviews
- 9,371
- Age
- 1y ago

eos fresh & cozy body lotion shea better 24hr moisture - 16 oz/473 ml
- Price
- £14.67
- Rating
- 4.5/5
- Reviews
- 7,261
- Age
- 3y ago

eos 24H Vanilla Cashmere Moisture Travel Body Lotion Travel Essential Toileteries Mini Body Lotion 70 ml
- Price
- £7.81
- Rating
- 4.7/5
- Reviews
- 4,047
- Age
- 1y ago

eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz
- Price
- £15.86
- Rating
- 4.6/5
- Reviews
- 3,590
- Age
- 1y ago
Trending
estimated 90-day click momentum
eos Cashmere Whipped Oil Body Butter - Vanilla Cashmere 72-Hour Moisture Rich Body Butter For Dry Skin 10 oz
- Price
- £23.05
- Rating
- 4.8/5
- Reviews
- 4,444
- Age
- 11mo ago

eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz
- Price
- £15.86
- Rating
- 4.6/5
- Reviews
- 3,590
- Age
- 1y ago

Dove Nourishing Body Care Pro Age Body Lotion 400 ml (Pack of 1)
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 734
- Age
- 7y ago

eos Shea Better Cashmere Vanilla Moisturizing and Nourishing Body Wash with pH-Balanced Cream Gel Formula Free from Parabens and Phthalates Sensitive Skin 400 ml
- Price
- £15.98
- Rating
- 4.7/5
- Reviews
- 9,371
- Age
- 1y ago

eos 24H Vanilla Cashmere Moisture Travel Body Lotion Travel Essential Toileteries Mini Body Lotion 70 ml
- Price
- £7.81
- Rating
- 4.7/5
- Reviews
- 4,047
- Age
- 1y ago
Newest
by launch date
eos Cashmere Whipped Oil Body Butter - Vanilla Cashmere 72-Hour Moisture Rich Body Butter For Dry Skin 10 oz
- Price
- £23.05
- Rating
- 4.8/5
- Reviews
- 4,444
- Age
- 11mo ago

eos Shea Better Cashmere Vanilla Moisturizing and Nourishing Body Wash with pH-Balanced Cream Gel Formula Free from Parabens and Phthalates Sensitive Skin 400 ml
- Price
- £15.98
- Rating
- 4.7/5
- Reviews
- 9,371
- Age
- 1y ago

eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz
- Price
- £15.86
- Rating
- 4.6/5
- Reviews
- 3,590
- Age
- 1y ago

eos 24H Vanilla Cashmere Moisture Travel Body Lotion Travel Essential Toileteries Mini Body Lotion 70 ml
- Price
- £7.81
- Rating
- 4.7/5
- Reviews
- 4,047
- Age
- 1y ago

eos Shea Better Body Lotion Pomegranate Raspberry 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz
- Price
- £17.05
- Rating
- 4.6/5
- Reviews
- 3,063
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
58
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- eos97%
- Dove3%
Demand
Vanilla Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked
Search terms
Top Vanilla Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eos543K/yr
- eos body lotion253K/yr
- eos vanilla cashmere body lotion225K/yr
- eos body wash62K/yr
- dove body lotion76K/yr
- vanilla body lotion109K/yr
- eos vanilla cashmere54K/yr
- dove moisturiser34K/yr
- eos lotion45K/yr
- dove moisturiser body lotion26K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Body Lotion
We read the reviews and the return reasons for every product selling here.
“has funny smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









