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Vanilla Body Lotion

Fail

The top 5 brands take 100% of clicks, so Vanilla Body Lotion is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£1.4M/yr1.6M searches / yr
90-day growth
+11.5%search demand this quarter
Competition
83%top-5 click share · 2 brands · 58 sellers

Flapen Score

Vanilla Body Lotion against its category

The dotted line is the Beauty average. Past it, Vanilla Body Lotion is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Body Lotion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vanilla Body Lotion 1.6M times last year and spent an estimated £1.4M. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
6.0%
Market size, estimated
£1.4Ma year
Top search term
eos543K searches a year

02 · Price

A sale here is worth £14.22.

Listings sell for £14.22 on average, from £3.28 to £23.05. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £14.22 that is £114K to £142K a year per listing.

Average price
£14.22under the $15 to $100 sweet spot
Price range
£3.28–£23.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£114K–£142K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Bath & Body. It carries 9,543 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#84in Bath & Body
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,543per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Vanilla Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Vanilla Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Vanilla Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eos543K/yr
  • eos body lotion253K/yr
  • eos vanilla cashmere body lotion225K/yr
  • eos body wash62K/yr
  • dove body lotion76K/yr
  • vanilla body lotion109K/yr
  • eos vanilla cashmere54K/yr
  • dove moisturiser34K/yr
  • eos lotion45K/yr
  • dove moisturiser body lotion26K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Body Lotion

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.3%of orders come back
“has funny smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vanilla Body Lotion questions

Answered from the same tracked data.