Is urea cream profitable to sell on Amazon United Kingdom?

The niche generates £457K/yr across 22 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +44.5%. Flapen's verdict: Worth a look (60/100).

How competitive is the urea cream niche?

18 brands and 185 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in urea cream?

Top complaints mined from reviews: Moist/Dry, Smell, Functionality-Overall. The return rate is 0.1%.

When does demand for urea cream peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.0× the quietest.

What does it cost to enter the urea cream niche?

Listings span £4.80–£10.74; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 6,964 reviews — the moat a new listing must climb.

urea cream

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+44.5%

90-day search growth — must beat 0% to launch

Market size

Good£457K

£457K/yr · 575K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,964.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.38

avg listing price — sweet spot $15–$100

Price range

Bad£4.80–£10.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, urea cream is a £457K/yr Amazon United Kingdom market (575K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

urea cream market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: £369K–£443K; units × avg price
Conversion rate: 10.8%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.6%
Avg brand age: 40 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

185

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

34%

OUKEYA24%
ACWOO11%
Eucerin10%
Kurchugo9%
VCCGRRL7%
Grocerism6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Open Trend

Top urea cream search terms

urea foot cream202K/yr +53.6%9.3% conv.
urea cream176K/yr +39.5%5.4% conv.
urea40K/yr +40.4%4.1% conv.
40% urea cream24K/yr +51.2%7.9% conv.
urea cream 60 percent for feet26K/yr +10.6%8.4% conv.
foot cream urea8K/yr +69.2%8.6% conv.
urea foot cream 60 percent11K/yr +11.1%7.5% conv.
urea 40% cream5K/yr +222.9%8.0% conv.
urea cream for feet7K/yr +43.1%6.9% conv.
25% urea foot cream6K/yr +57.6%6.5% conv.

All search terms

Top urea cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OUKEYA Urea Cream 40 Percent Urea Foot & Hand Cream for Cracked Heels and Dry Skin Urea Lotion for Deep Moisturizing Callus Remover Nourishes Soften Maximum Strength 150g (1 Pack)

OUKEYA£10.084.4★9,904 rev

ACWOO Urea Cream 40% Urea Foot Cream 150g Urea Cream for Feet Urea Foot & Hand Cream for Cracked Heels and Dry Skin Foot Nourishing Frost for Callus Remover 40% Urea Lotion for Feet

ACWOO£6.254.3★1,325 rev

Eucerin UreaRepair Plus 10% Urea Foot Cream 100ml Intensive Moisturising Foot Treatment for Dry Cracked Feet and Heels with Ceramide & Natural Moisturising Factors Fast-Absorbing Moisturiser

Eucerin£7.424.7★2,420 rev

Urea Cream 60 Percent for Feet with 2% Salicylic Acid - Urea Foot Cream for Cracked Heels and Dry Skin Deep Moisturizing Callus Remover and Soften - Cracked Heel Repair Cream - Foot Moisturiser 40 g

Kurchugo£5.254.4★323 rev

Intensive 60% Urea Cream for Cracked Heels & Dry Skin Deep Moisturizing Foot & Hand Treatment Softens Calluses on Feet Knees & Hands Ultra-Hydrating Formula for Smooth Nourished Skin

VCCGRRL£7.194.3★38 rev

Newest

by launch date

Intensive 60% Urea Cream for Cracked Heels & Dry Skin Deep Moisturizing Foot & Hand Treatment Softens Calluses on Feet Knees & Hands Ultra-Hydrating Formula for Smooth Nourished Skin

VCCGRRL£7.1938 rev

4mo ago

Mixa Body Cream Urea Cica Repair Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Up To 100H Hydration 400ml

Mixa£6.48309 rev

7mo ago

Urea Cream 60 Percent for Feet with 2% Salicylic Acid - Urea Foot Cream for Cracked Heels and Dry Skin Deep Moisturizing - Cracked Heel Repair Cream - Foot Moisturiser parent (2Pack)

CFXYHNOX£7.5029 rev

8mo ago

Urea Foot Cream 60% with 2% Salicylic Acid Foot Moisturizer for Rough Cracked Heels & Dry Skin Feet Callus Remover Repair Balm Intensely Moisturising for Healthy Feet 40g

Bieteky£5.1561 rev

9mo ago

Urea Foot Cream 2PCS 60% Urea with 2% Salicylic Acid Foot Care Stick Exfoliating Moisturizer Cream Dead Skin Remover Foot Balm for Dry Cracked Heel Hands Elbows Knees -1.41oz

Tamiodfo£7.0499 rev

11mo ago

What buyers say about urea cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Very hydrating”

Soft Feel14%

“Super soft”

Quality-Overall12%

“Great quality product have been using it for a number of years keeps my feet in perfect condition highly recommend”

Value For Money9%

“great value for money”

Smell6%

“fragrance free”

Suitability Dry Skin6%

“Excellent moisturiser for dry skin”

Absorbency5%

“Easily Absorbed”

Efficiency4%

“Does the job”

Advertised Vs Actual Product3%

“Just what was needed”

Texture/Consistency-Overall2%

“Love the texture”

What buyers complain about

Moist/Dry9%

“Dry skin”

Smell8%

“Smells horrible”

Functionality-Overall7%

“Ineffective”

Suitability Dry Skin6%

“my skin is very very dried”

Adhesion/Stickiness5%

“Gentle buy sticky”

Allergies4%

“Allergic reaction”

Thickness4%

“This cream is quite thick”

Value For Money3%

“Certainly not cheap”

Oily/Greasy2%

“It had a very greasy”

Size-Overall2%

“Large”

Top return reasons

Advertised Vs Actual Product12%

Ingredients-Overall11%

Motor Power11%

Functionality-Overall9%

Size-Overall9%

Smell5%

Quality-Overall5%

Value For Money5%

Leak-Proof5%

Strength4%

Common questions

Is urea cream profitable to sell on Amazon United Kingdom?: The niche generates £457K/yr across 22 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +44.5%. Flapen's verdict: Worth a look (60/100).
How competitive is the urea cream niche?: 18 brands and 185 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in urea cream?: Top complaints mined from reviews: Moist/Dry, Smell, Functionality-Overall. The return rate is 0.1%.
When does demand for urea cream peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.0× the quietest.
What does it cost to enter the urea cream niche?: Listings span £4.80–£10.74; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 6,964 reviews — the moat a new listing must climb.