urban decay all nighter setting spray
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 755K searches
Avg price
Good£13.76avg listing price — sweet spot $15–$100
Price range
Good£6.11–£29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,965avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, urban decay all nighter setting spray is a £1.1M/yr Amazon United Kingdom market (755K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
urban decay all nighter setting spray market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- £826K–£1.1M
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
115
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- L'Oreal Paris79%
- Charlotte Tilbury15%
- Revolution Beauty London4%
- TIRTIR2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 3.9×
Top urban decay all nighter setting spray search terms
- loreal setting spray220K/yr
- charlotte tilbury setting spray123K/yr
- one size setting spray59K/yr
- revolution setting spray44K/yr
- loreal infallible setting spray42K/yr
- loreal makeup35K/yr
- kryolan fixing spray29K/yr
- milani setting spray24K/yr
- loreal infallible29K/yr
- infallible setting spray22K/yr
Top urban decay all nighter setting spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml
L'Oreal Paris£6.114.4★8,425 rev
LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
L'Oreal Paris£9.094.4★8,425 rev
Charlotte Tilbury Airbrush Flawless Setting Spray (100ml)
Charlotte Tilbury£29.294.3★2,649 rev
Charlotte Tilbury Airbrush Flawless Setting Spray (34ml)
Charlotte Tilbury£18.754.5★2,201 rev
Makeup Revolution Super Fix Misting Spray Makeup Fixing Spray Matte Finish Long Lasting Hold Contains Vitamin E 150ml
Revolution Beauty London£6.804.6★2,221 rev
Newest
by launch dateLOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
L'Oreal Paris£9.098,425 rev
TIRTIR Mask Fit Make-up Fixer 24H Long Lasting Makeup Finishing Setting Spray Lightweight and Non-greasy 2.7 Fl Oz
TIRTIR£9.306,550 rev
LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml
L'Oreal Paris£6.118,425 rev
LOréal Paris Infaillible Setting Spray for Face Makeup 3-Second Setting Mist 36H No-Transfer Waterproof Lightweight Quick-Drying Formula Sweat and Water Resistant - 2 Bottles of 75ml
L'Oreal Paris£14.00377 rev
Charlotte Tilbury Airbrush Flawless Setting Spray Set 2 x 34ml
Charlotte Tilbury£27.29391 rev
Trending
90-day click momentum
LOréal Paris Liquid Foundation Full Coverage Lasting Wear Hydrating Water & Transfer-Proof Lightweight Fresh Dewy & Glowing Skin 250 Radiant Sand
L'Oreal Paris£8.094.4★
LOréal Paris Infaillible Setting Spray for Face Makeup 3-Second Setting Mist 36H No-Transfer Waterproof Lightweight Quick-Drying Formula Sweat and Water Resistant - 2 Bottles of 75ml
L'Oreal Paris£14.004.5★
Charlotte Tilbury Airbrush Flawless Setting Spray (100ml)
Charlotte Tilbury£29.294.3★
LOreal Paris Foundation Infallible 32H Fresh Wear Foundation longwear coverage Radiant finish Water Sweat and Heat Resistant Shade 125 Natural Beige 9g
L'Oreal Paris£8.844.5★
LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml
L'Oreal Paris£9.094.4★
What buyers say about urban decay all nighter setting spray
What buyers praise and complain about, mined from review topics.What buyers love
“good quality and easy to apply”
“Value for money”
“Outstanding staying power”
“Great for dry skin”
“Smells lovely and easy to apply”
“Exactly what I need”
“shiny extremely face”
“Lightweight and fast-drying, it leaves no sticky residue and works well on all skin types”
“I love how lightweight it feels”
“Really worked, make up lasted all days highly recommended”
What buyers complain about
“The smell is extremely unpleasant”
“Drying”
“Leaves a thick glue like residue”
“not worth the price”
“this one doesnt do the work”
“It clumps up on your face like wet tissue”
“Very bad for sensitive skin”
“No better than the cheaper makes”
“does crease my makeup a bit”
“It didn't make my make up last in fact it just made me more oily”
Top return reasons
Common questions
- Is urban decay all nighter setting spray profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the urban decay all nighter setting spray niche?
- 4 brands and 115 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in urban decay all nighter setting spray?
- Top complaints mined from reviews: Smell, Moist/Dry, Adhesion/Stickiness. The return rate is 0.1%.
- When does demand for urban decay all nighter setting spray peak?
- Demand peaks in May–Jun–Jul–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the urban decay all nighter setting spray niche?
- Listings span £6.11–£29.29; the average listing price is £13.76 (sweet spot $15–$100). The average incumbent carries 3,965 reviews — the moat a new listing must climb.