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Urban Decay All Nighter Setting Spray

Urban Decay All Nighter Setting Spray shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

Market size 79Growth 61Conversion 89Competition 11Returns 100Price range 62Avg price 65Brand share 0Review moat 25Quality gap 48
This niche Category average · 2,481 niches

Is Urban Decay All Nighter Setting Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Urban Decay All Nighter Setting Spray is a £1.1M/yr Amazon United Kingdom market (755K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Nov–Dec. Verdict: Worth a look — 54/100.

Urban Decay All Nighter Setting Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +37.9% over the last 90 days and 10.5% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr80K
Search volume / yr+37.9%755K
Conversion rate10.5%
Avg price£13.76

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 115
Top-5 product click share87%
Open market0%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews3,965

Top Urban Decay All Nighter Setting Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£164K£328K£492K£657K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

115

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • L'Oreal Paris79%
  • Charlotte Tilbury15%
  • Revolution Beauty London4%
  • TIRTIR2%
  • Open — no brand owns it (0%)

Urban Decay All Nighter Setting Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume755KCVR10.5%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,965Avg BSR#44
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 3.9×

Top Urban Decay All Nighter Setting Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal setting spray220K/yr
  • charlotte tilbury setting spray123K/yr
  • one size setting spray59K/yr
  • revolution setting spray44K/yr
  • loreal infallible setting spray42K/yr
  • loreal makeup35K/yr
  • kryolan fixing spray29K/yr
  • milani setting spray24K/yr
  • loreal infallible29K/yr
  • infallible setting spray22K/yr

What reviews say buyers love and hate about Urban Decay All Nighter Setting Spray

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Quality-Overall15%

good quality and easy to apply

Value For Money15%

Value for money

Durability12%

Outstanding staying power

Moist/Dry7%

Great for dry skin

Smell5%

Smells lovely and easy to apply

What buyers complain about

64% of reviews
Smell24%

The smell is extremely unpleasant

Moist/Dry10%

Drying

Adhesion/Stickiness6%

Leaves a thick glue like residue

Value For Money5%

not worth the price

Functionality-Overall5%

this one doesnt do the work

Urban Decay All Nighter Setting Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Size-Overall
14%
3Leak-Proof
7%
4Smell
7%
5Quality-Overall
7%

Common Urban Decay All Nighter Setting Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Urban Decay All Nighter Setting Spray 54/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +37.9% over the last 90 days.
Search demand for Urban Decay All Nighter Setting Spray on Amazon United Kingdom peaks in May–Jun–Jul–Nov–Dec, where the busiest month runs 3.9× the quietest.