Unscented Soap
FailPrices span $0.89–$12.99, mostly outside the sweet spot, so Unscented Soap is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £203K/yr221K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 128 sellers
Flapen Score
Unscented Soap against its category
The dotted line is the Beauty average. Past it, Unscented Soap is stronger. Inside it, weaker.
Market
The Unscented Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Unscented Soap 221K times last year and spent an estimated £203K. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £203Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- simple soap72K searches a year
02 · Price
A sale here is worth £5.50.
Listings sell for £5.50 on average, from £0.89 to £12.99. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.50 that is £22K to £28K a year per listing.
- Average price
- £5.50under the $15 to $100 sweet spot
- Price range
- £0.89–£12.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £22K–£28K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #146 within Bath & Body. It carries 610 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 92%
- Out of stock, average day
- 6.4%
- Average rank
- #146in Bath & Body
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 610per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Unscented Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simple Soap 2 x 100g
- Price
- £0.96
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 3y ago

DOVE BAR SENSITIVE SKIN UNSCNT 2 X 3.75 OZ
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 2,969
- Age
- 12y ago

Simple Pure Soap 4 x Twin Packs Each Pack 2 Bars 100 G Pure & Gentle Soap Bar for sensitive - Natural Cleansing for Soft and Healthy Skin Total (8-Bars)
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 2y ago

Dove Bar Soap for Sensitive Skin 3.15 oz (Pack of 8)
- Price
- £12.85
- Rating
- 4.6/5
- Reviews
- 664
- Age
- 9y ago

Simple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle
- Price
- £12.99
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Simple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle
- Price
- £12.99
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7mo ago

PBW INTERNATIONAL Simple Pure Soap Bars For Sensitive Skin Pack of 6 (6 x 100g) - 3 x Twin Packs
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 3y ago

Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 9mo ago

Dove beauty bar soap with moisturizing lotion for sensitive skin - 3.15 Oz
- Price
- £5.18
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 11y ago

Simple Soap 2 x 100g
- Price
- £0.96
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 3y ago
Newest
by launch date
Simple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle
- Price
- £12.99
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7mo ago

Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 9mo ago

Simple Pure Soap 4 x Twin Packs Each Pack 2 Bars 100 G Pure & Gentle Soap Bar for sensitive - Natural Cleansing for Soft and Healthy Skin Total (8-Bars)
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 2y ago

Dove Hypoallergenic Beauty Cream Bar 3 in-1 Cleanses Moisturises and Nourishes Sulphate-Free Bath Soap for Soft and Smooth Skin Specially Made for Sensitive Skin 2x90g 3 Pack
- Price
- £8.44
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 2y ago

PBW INTERNATIONAL Simple Pure Soap Bars For Sensitive Skin Pack of 6 (6 x 100g) - 3 x Twin Packs
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
128
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
2%
- Simple46%
- Dove32%
- zaizah6%
- A1 PRIME6%
- FAITH IN NATURE4%
- Sanex3%
- Open — no brand owns it (1 brand, 2%)
Demand
Unscented Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Unscented Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- simple soap72K/yr
- dove sensitive soap bar38K/yr
- unscented soap27K/yr
- fragrance free soap17K/yr
- dove soap sensitive7K/yr
- dove sensitive7K/yr
- simple soap bars 6 pack8K/yr
- dove unscented soap bar9K/yr
- soap for sensitive skin5K/yr
- sensitive soap5K/yr
Reviews and returns
What reviews say buyers love and hate about Unscented Soap
We read the reviews and the return reasons for every product selling here.
“didnt seem to foam up much when using nice smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unscented Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









