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Unscented Soap

Fail

Prices span $0.89–$12.99, mostly outside the sweet spot, so Unscented Soap is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£203K/yr221K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
74%top-5 click share · 7 brands · 128 sellers

Flapen Score

Unscented Soap against its category

The dotted line is the Beauty average. Past it, Unscented Soap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unscented Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Unscented Soap 221K times last year and spent an estimated £203K. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
16.7%
Market size, estimated
£203Ka year
Peak month
May1.7× the quietest month
Top search term
simple soap72K searches a year

02 · Price

A sale here is worth £5.50.

Listings sell for £5.50 on average, from £0.89 to £12.99. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.50 that is £22K to £28K a year per listing.

Average price
£5.50under the $15 to $100 sweet spot
Price range
£0.89–£12.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£22K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #146 within Bath & Body. It carries 610 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
92%
Out of stock, average day
6.4%
Average rank
#146in Bath & Body
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
610per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Unscented Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

128

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Brand 146%
  • Brand 232%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Unscented Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Unscented Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simple soap72K/yr
  • dove sensitive soap bar38K/yr
  • unscented soap27K/yr
  • fragrance free soap17K/yr
  • dove soap sensitive7K/yr
  • dove sensitive7K/yr
  • simple soap bars 6 pack8K/yr
  • dove unscented soap bar9K/yr
  • soap for sensitive skin5K/yr
  • sensitive soap5K/yr

Reviews and returns

What reviews say buyers love and hate about Unscented Soap

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
15%of negative reviews mention “Smell”
0.1%of orders come back
“didnt seem to foam up much when using nice smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Unscented Soap questions

Answered from the same tracked data.