unscented soap
Skip itPrices mostly outside the sweet spot ($0.89–$12.99) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good610.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay£203K£203K/yr · 221K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£5.50avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£0.89–£12.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, unscented soap is a £203K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 4,000–5,000/product
- Revenue / yr
- £275K–£330K
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 16.7%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 42%
- Out of stock
- 6.4%
- Avg brand age
- 61 months
- Avg seller age
- 154 days
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
128
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Simple46%
- Dove32%
- zaizah6%
- A1 PRIME6%
- FAITH IN NATURE4%
- Sanex3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Soap 2 x 100g
Simple£0.964.7★1,405 rev
DOVE BAR SENSITIVE SKIN UNSCNT 2 X 3.75 OZ
Dove£6.454.6★2,969 rev
Simple Pure Soap 4 x Twin Packs Each Pack 2 Bars 100 G Pure & Gentle Soap Bar for sensitive - Natural Cleansing for Soft and Healthy Skin Total (8-Bars)
zaizah£7.094.7★263 rev
Dove Bar Soap for Sensitive Skin 3.15 oz (Pack of 8)
Dove£12.854.6★664 rev
Simple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle
A1 PRIME£12.994.9★12 rev
Newest
by launch dateSimple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle
A1 PRIME£12.9912 rev
Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin
Simple£1.3586 rev
Simple Pure Soap 4 x Twin Packs Each Pack 2 Bars 100 G Pure & Gentle Soap Bar for sensitive - Natural Cleansing for Soft and Healthy Skin Total (8-Bars)
zaizah£7.09263 rev
Dove Hypoallergenic Beauty Cream Bar 3 in-1 Cleanses Moisturises and Nourishes Sulphate-Free Bath Soap for Soft and Smooth Skin Specially Made for Sensitive Skin 2x90g 3 Pack
Dove£8.44166 rev
PBW INTERNATIONAL Simple Pure Soap Bars For Sensitive Skin Pack of 6 (6 x 100g) - 3 x Twin Packs
PBW INTERNATIONAL£4.9275 rev
Trending
90-day click momentumSimple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle
A1 PRIME£12.994.9★
PBW INTERNATIONAL Simple Pure Soap Bars For Sensitive Skin Pack of 6 (6 x 100g) - 3 x Twin Packs
PBW INTERNATIONAL£4.924.5★
Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin
Simple£1.354.6★
Dove beauty bar soap with moisturizing lotion for sensitive skin - 3.15 Oz
Dove£5.184.0★
Simple Soap 2 x 100g
Simple£0.964.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Good product and cheap”
“Love the smell”
“with no irritation”
“Works as advertised”
“Easy to lather and lasts”
“Gentle on the skin”
“Good for your skin”
“It cleans thoroughly”
“this is so easy to use”
What buyers complain about
“didnt seem to foam up much when using nice smell”
“not drying”
“Not for sensitive skin”
“Description incorrect”
“Broke out in rash”
“it does not last as long”
“Black and spotty stuff”
“Not as gentle on my skin as I had hoped for”
“don't seem to soap up very well”
“These used to be 50% bigger for the same price”
Top return reasons
Common questions
- Is unscented soap profitable to sell on Amazon United Kingdom?
- The niche generates £203K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the unscented soap niche?
- 7 brands and 128 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in unscented soap?
- Top complaints mined from reviews: Smell, Moist/Dry, Sensitivity-Overall. The return rate is 0.1%.
- When does demand for unscented soap peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the unscented soap niche?
- Listings span £0.89–£12.99; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 610 reviews — the moat a new listing must climb.
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