Unscented Soap
prices mostly outside the sweet spot ($0.89–$12.99) — Unscented Soap doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Unscented Soap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Unscented Soap is a £203K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May. Verdict: Skip it — 43/100.
Unscented Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.9% over the last 90 days and 16.7% of searches end in a purchase.
£203K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Unscented Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Simple Soap 2 x 100g
- Price
- £0.96
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 3y ago
DOVE BAR SENSITIVE SKIN UNSCNT 2 X 3.75 OZ
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 2,969
- Age
- 12y ago
Simple Pure Soap 4 x Twin Packs Each Pack 2 Bars 100 G Pure & Gentle Soap Bar for sensitive - Natural Cleansing for Soft and Healthy Skin Total (8-Bars)
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 2y ago
Dove Bar Soap for Sensitive Skin 3.15 oz (Pack of 8)
- Price
- £12.85
- Rating
- 4.6/5
- Reviews
- 664
- Age
- 9y ago
Simple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle
- Price
- £12.99
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7mo ago
Trending
90-day click momentumSimple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle
- Price
- £12.99
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7mo ago
PBW INTERNATIONAL Simple Pure Soap Bars For Sensitive Skin Pack of 6 (6 x 100g) - 3 x Twin Packs
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 3y ago
Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 9mo ago
Dove beauty bar soap with moisturizing lotion for sensitive skin - 3.15 Oz
- Price
- £5.18
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 11y ago
Simple Soap 2 x 100g
- Price
- £0.96
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 3y ago
Newest
by launch dateSimple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle
- Price
- £12.99
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7mo ago
Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 9mo ago
Simple Pure Soap 4 x Twin Packs Each Pack 2 Bars 100 G Pure & Gentle Soap Bar for sensitive - Natural Cleansing for Soft and Healthy Skin Total (8-Bars)
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 2y ago
Dove Hypoallergenic Beauty Cream Bar 3 in-1 Cleanses Moisturises and Nourishes Sulphate-Free Bath Soap for Soft and Smooth Skin Specially Made for Sensitive Skin 2x90g 3 Pack
- Price
- £8.44
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 2y ago
PBW INTERNATIONAL Simple Pure Soap Bars For Sensitive Skin Pack of 6 (6 x 100g) - 3 x Twin Packs
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 flat
Sellers
128
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Simple46%
- Dove32%
- zaizah6%
- A1 PRIME6%
- FAITH IN NATURE4%
- Sanex3%
- Open — no brand owns it (1 brand, 2%)
Unscented Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.7×
Top Unscented Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- simple soap72K/yr
- dove sensitive soap bar38K/yr
- unscented soap27K/yr
- fragrance free soap17K/yr
- dove soap sensitive7K/yr
- dove sensitive7K/yr
- simple soap bars 6 pack8K/yr
- dove unscented soap bar9K/yr
- soap for sensitive skin5K/yr
- sensitive soap5K/yr
What reviews say buyers love and hate about Unscented Soap
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good price”
“Good product and cheap”
“Love the smell”
“with no irritation”
“Works as advertised”
What buyers complain about
62% of reviews“didnt seem to foam up much when using nice smell”
“not drying”
“Not for sensitive skin”
“Description incorrect”
“Broke out in rash”
Unscented Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
66%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Unscented Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
