Under Eye Brightener

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-29.2%

Conversion, latest week

2.4%

Market size, estimated

£127Ka year

Peak month

September2.1× the quietest month

Top search term

trinny london48K searches a year

Listings sell for £29.76 on average, from £5.46 to £160.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £29.76 that is £7K to £15K a year per listing.

Average price

£29.76inside the $15 to $100 sweet spot

Price range

£5.46–£160.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£7K–£15K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #398 within Make-up. It carries 1,051 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#398in Make-up

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,051per listing

Listings tracked

19

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months