Under 3 Pounds
FailThe top 5 brands take 97% of clicks, so Under 3 Pounds is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £1.5M/yr2.0M searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 62%top-5 click share · 7 brands · 106 sellers
Flapen Score
Under 3 Pounds against its category
The dotted line is the Beauty average. Past it, Under 3 Pounds is stronger. Inside it, weaker.
Market
The Under 3 Pounds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Under 3 Pounds 2.0M times last year and spent an estimated £1.5M. The top 5 brands take 97% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 18.9% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £1.5Ma year
- Top search term
- dry shampoo1.5M searches a year
02 · Price
A sale here is worth £3.79.
Listings sell for £3.79 on average, from £1.58 to £16.17. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At £3.79 that is £47K to £57K a year per listing.
- Average price
- £3.79under the $15 to $100 sweet spot
- Price range
- £1.58–£16.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £47K–£57K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Shampoos & Conditioners. It carries 4,735 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Shampoos & Conditioners
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,735per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Under 3 Pounds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
106
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
1%
- Brand 170%
- Brand 220%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Under 3 Pounds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked
Search terms
Top Under 3 Pounds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dry shampoo1.5M/yr
- batiste dry shampoo189K/yr
- dry shampoo batiste133K/yr
- dry hair shampoo38K/yr
- batiste32K/yr
- under 316K/yr
- dry shampoo spray15K/yr
- dry shampoos19K/yr
- under 3 pounds15K/yr
- dry shampoos batiste11K/yr
Reviews and returns
What reviews say buyers love and hate about Under 3 Pounds
We read the reviews and the return reasons for every product selling here.
“much more expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Under 3 Pounds questions
Answered from the same tracked data.