Under 3 Pounds

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-19.5%

Conversion, latest week

18.9%

Market size, estimated

£1.5Ma year

Top search term

dry shampoo1.5M searches a year

Listings sell for £3.79 on average, from £1.58 to £16.17. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At £3.79 that is £47K to £57K a year per listing.

Average price

£3.79under the $15 to $100 sweet spot

Price range

£1.58–£16.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

12,500–15,000

Revenue per listing a year

£47K–£57K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Shampoos & Conditioners. It carries 4,735 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Shampoos & Conditioners

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,735per listing

Listings tracked

21

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

68 months