Under 3 Pounds
brand-locked demand (top 5 brands take 97% of clicks) — Under 3 Pounds doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Under 3 Pounds profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Under 3 Pounds is a £1.5M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.
Under 3 Pounds: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.5% over the last 90 days and 18.9% of searches end in a purchase.
£1.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Under 3 Pounds products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Batiste Dry Shampoo Original 200ml Fresh & Clean Fragrance No Rinse Spray to Refresh Hair in Between Washes
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 14,509
- Age
- 19y ago
Batiste Dry Shampoo in Blush 200ml Floral & Flirty Fragrance No Rinse Spray to Refresh Hair in Between Washes (Packing May Vary)
- Price
- £2.08
- Rating
- 4.7/5
- Reviews
- 8,835
- Age
- 11y ago
Schwarzkopf got2b Fresh It Up No Rinse Spray to Refresh Hair in Between Washes No White Residue Dry Shampoo Extra Fresh 200ml
- Price
- £1.68
- Rating
- 4.4/5
- Reviews
- 6,751
- Age
- 7y ago
got2b Dry Shampoo Instant Fresh Up Extra Volume 200 ml Cleans & Instantly Refreshes for 24h Fragrance Vegan Formula
- Price
- £1.63
- Rating
- 4.3/5
- Reviews
- 2,151
- Age
- 8y ago
Batiste Dry Shampoo in Blush 350ml Floral & flirty Fragrance No Rinse Spray to Refresh Hair in Between Washes
- Price
- £3.36
- Rating
- 4.7/5
- Reviews
- 8,835
- Age
- 5y ago
Trending
90-day click momentum
Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size | Ideal Gifts for Women- Invisible
- Price
- £6.42
- Rating
- 4.0/5
- Reviews
- 1,499
- Age
- 11mo ago
Batiste Dry Shampoo Brunette Hint of Colour Range Instantly Refreshes and Revives Dark Hair Removes Oil with Targeted Diffuser Fabulous Look in 4 Steps No White Residue No Rinse 200 ml
- Price
- £3.00
- Rating
- 4.4/5
- Reviews
- 3,380
- Age
- 14y ago
Batiste Dry Shampoo Original 200ml Fresh & Clean Fragrance No Rinse Spray to Refresh Hair in Between Washes
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 14,509
- Age
- 19y ago
Schwarzkopf got2b Fresh It Up No Rinse Spray to Refresh Hair in Between Washes No White Residue Dry Shampoo Extra Fresh 200ml
- Price
- £1.68
- Rating
- 4.4/5
- Reviews
- 6,751
- Age
- 7y ago
Batiste Dry Shampoo in Blush 350ml Floral & flirty Fragrance No Rinse Spray to Refresh Hair in Between Washes
- Price
- £3.36
- Rating
- 4.7/5
- Reviews
- 8,835
- Age
- 5y ago
Newest
by launch date
Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her
- Price
- £9.11
- Rating
- 4.2/5
- Reviews
- 1,714
- Age
- 8mo ago
Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size | Ideal Gifts for Women- Invisible
- Price
- £6.42
- Rating
- 4.0/5
- Reviews
- 1,499
- Age
- 11mo ago
Batiste Sensitive Scalp Lightly Scented Dry Shampoo Dermatologically Tested Kind to Scalp No Rinse Shampoo Hair Spray Gentle Lightweight Formula for Refreshed Hair Infused with Aloe Vera 200ml
- Price
- £2.23
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 1y ago
Batiste Sensitive Scalp Fragance Free Dry Shampoo Dermatologically Tested Kind to Scalp No Rinse Shampoo Hair Spray Gentle Lightweight Formula for Refreshed Hair 200ml
- Price
- £2.19
- Rating
- 4.6/5
- Reviews
- 496
- Age
- 1y ago
Batiste Dry Shampoo 24H Active Waterless Shampoo No Rinse Shampoo Hair Spray with Uplifting Fragrance Sweat Activated Dry Shampoo Spray Vegan Friendly & Invisible by Batiste Hair Care 200ml
- Price
- £2.95
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
106
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
1%
- Batiste70%
- Got2B20%
- TIGI3%
- Bristows3%
- Nuva Botanicals2%
- Living Proof2%
- Open — no brand owns it (1 brand, 1%)
Under 3 Pounds demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Under 3 Pounds search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dry shampoo1.5M/yr
- batiste dry shampoo189K/yr
- dry shampoo batiste133K/yr
- dry hair shampoo38K/yr
- batiste32K/yr
- under 316K/yr
- dry shampoo spray15K/yr
- dry shampoos19K/yr
- under 3 pounds15K/yr
- dry shampoos batiste11K/yr
What reviews say buyers love and hate about Under 3 Pounds
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“strong scent, amazing”
“The best volumising dry shampoo”
“Good product, my wife uses the whole range”
“Best price”
“It doesnt leave any residue”
What buyers complain about
62% of reviews“much more expensive”
“It doesnt do its job :”
“Awful dry shampoo”
“Awful smell”
“had no colour”
Under 3 Pounds return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Under 3 Pounds questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
