Ultra Dark Tan
FailThe top 5 brands take 97% of clicks, so Ultra Dark Tan is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £47K/yr51K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 74 sellers
Flapen Score
Ultra Dark Tan against its category
The dotted line is the Beauty average. Past it, Ultra Dark Tan is stronger. Inside it, weaker.
Market
The Ultra Dark Tan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ultra Dark Tan 51K times last year and spent an estimated £47K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £47Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- ultra dark tan15K searches a year
02 · Price
A sale here is worth £10.13.
Listings sell for £10.13 on average, from £4.46 to £17.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.13 that is £3K to £5K a year per listing.
- Average price
- £10.13under the $15 to $100 sweet spot
- Price range
- £4.46–£17.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Sun Care & Tanning. It carries 4,729 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #107in Sun Care & Tanning
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,729per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Ultra Dark Tan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bondi Sands Ultra Dark Self-Tanning Foam - Lightweight Buildable Formula Gives a Sun-Kissed Glow for a Flawless Finish; Enriched with Aloe Vera; Vegan + Cruelty Free Coconut Scent - 200 mL/7.04 Oz
- Price
- £11.07
- Rating
- 4.4/5
- Reviews
- 548
- Age
- 5y ago

St Moriz Advanced Colour Correcting Tanning Mousse in Ultra Dark | With Hyaluronic Acid Vitamin B5 & Advanced Skin Care Benefits | Adds Warmth To Deep Skin Tones | Fast-Drying Vegan Fake Tan | 200ml
- Price
- £6.50
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 5y ago

Bondi Sands 200ml Self Fake Tanning Foam - Dark
- Price
- £9.68
- Rating
- 4.6/5
- Reviews
- 21,451
- Age
- 11y ago

Tanologist Mousse Extra Dark (200ml) Hydrating Self Tanning Mousse Natural Ingredients & Vegan Dermatologist Approved Clean Ingredients & Vegan
- Price
- £9.59
- Rating
- 4.3/5
- Reviews
- 562
- Age
- 4y ago

Filter by Molly-Mae Tanning Mousse | Extra Dark Shade | Streak Free Self Tan Foam | Deep Colour Fast Developing Skin Friendly and Moisturising Tanner with Easy Application | Cruelty Free | 200ml
- Price
- £17.68
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 1y ago
Trending
estimated 90-day click momentum
b.tan Ultra Dark Self Tanning Mousse | Too Tan - 1 Hour Instant Express Bronzing Foam No Fake Tan Smell Best Tinted Sunless Tanner Face & Body Australian Glow No Orange Tones 200ml
- Price
- £11.83
- Rating
- 3.5/5
- Reviews
- 11,772
- Age
- 5y ago

Bondi Sands Liquid Gold Self-Tanning Foam Enriched with Argan Oil Vegan + Cruelty Free Coconut Scent 200mL
- Price
- £9.73
- Rating
- 4.4/5
- Reviews
- 6,981
- Age
- 7y ago

Bondi Sands Pure Bronze Ultra Dark Self Tan Foaming Water - 200mL
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 3y ago

Bondi Sands 1 Hour Express Self Tanning Foam 200ml
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 2,294
- Age
- 4y ago

St. Moriz Professional Dark Self Tanner Mousse - Sunless Instant Self Tanning Foam for a Deep Natural Looking Fake Tan - Moisturizing Tanning Foam With Aloe Vera & Vitamin E (200ml)
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 4,769
- Age
- 10y ago
Newest
by launch date
Filter by Molly-Mae Tanning Mousse | Extra Dark Shade | Streak Free Self Tan Foam | Deep Colour Fast Developing Skin Friendly and Moisturising Tanner with Easy Application | Cruelty Free | 200ml
- Price
- £17.68
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 1y ago

Bondi Sands Pure Bronze Ultra Dark Self Tan Foaming Water - 200mL
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 3y ago

Tanologist Mousse Extra Dark (200ml) Hydrating Self Tanning Mousse Natural Ingredients & Vegan Dermatologist Approved Clean Ingredients & Vegan
- Price
- £9.59
- Rating
- 4.3/5
- Reviews
- 562
- Age
- 4y ago

b.tan Darkest Possible Fake Tanner | I Want The Darkest Tan Possible - Fast 1 Hr Instant Self Tanning Mousse No Added Nasties Vegan Cruelty Free 200ml
- Price
- £12.41
- Rating
- 4.2/5
- Reviews
- 7,207
- Age
- 4y ago

Bondi Sands 1 Hour Express Self Tanning Foam 200ml
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 2,294
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
74
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Bondi Sands64%
- ST. MORIZ18%
- B.Tan6%
- Tanologist4%
- FILTER BY MOLLY-MAE4%
- St.Tropez3%
Demand
Ultra Dark Tan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Ultra Dark Tan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ultra dark tan15K/yr
- bondi sands ultra dark13K/yr
- fake tan ultra dark6K/yr
- ultra dark faketan5K/yr
- extra dark tan5K/yr
- bondi sands tan ultra dark4K/yr
- bondi sands ultra dark tan3K/yr
Reviews and returns
What reviews say buyers love and hate about Ultra Dark Tan
We read the reviews and the return reasons for every product selling here.
“darker after”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ultra Dark Tan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









