Ultra Dark Tan
brand-locked demand (top 5 brands take 97% of clicks) — Ultra Dark Tan doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Ultra Dark Tan profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ultra Dark Tan is a £47K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Ultra Dark Tan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.6% over the last 90 days and 9.0% of searches end in a purchase.
£47K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Ultra Dark Tan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bondi Sands Ultra Dark Self-Tanning Foam - Lightweight Buildable Formula Gives a Sun-Kissed Glow for a Flawless Finish; Enriched with Aloe Vera; Vegan + Cruelty Free Coconut Scent - 200 mL/7.04 Oz
- Price
- £11.07
- Rating
- 4.4/5
- Reviews
- 548
- Age
- 5y ago
St Moriz Advanced Colour Correcting Tanning Mousse in Ultra Dark | With Hyaluronic Acid Vitamin B5 & Advanced Skin Care Benefits | Adds Warmth To Deep Skin Tones | Fast-Drying Vegan Fake Tan | 200ml
- Price
- £6.50
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 5y ago
Bondi Sands 200ml Self Fake Tanning Foam - Dark
- Price
- £9.68
- Rating
- 4.6/5
- Reviews
- 21,451
- Age
- 11y ago
Tanologist Mousse Extra Dark (200ml) Hydrating Self Tanning Mousse Natural Ingredients & Vegan Dermatologist Approved Clean Ingredients & Vegan
- Price
- £9.59
- Rating
- 4.3/5
- Reviews
- 562
- Age
- 4y ago
Filter by Molly-Mae Tanning Mousse | Extra Dark Shade | Streak Free Self Tan Foam | Deep Colour Fast Developing Skin Friendly and Moisturising Tanner with Easy Application | Cruelty Free | 200ml
- Price
- £17.68
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 1y ago
Trending
90-day click momentum
b.tan Ultra Dark Self Tanning Mousse | Too Tan - 1 Hour Instant Express Bronzing Foam No Fake Tan Smell Best Tinted Sunless Tanner Face & Body Australian Glow No Orange Tones 200ml
- Price
- £11.83
- Rating
- 3.5/5
- Reviews
- 11,772
- Age
- 5y ago
Bondi Sands Liquid Gold Self-Tanning Foam Enriched with Argan Oil Vegan + Cruelty Free Coconut Scent 200mL
- Price
- £9.73
- Rating
- 4.4/5
- Reviews
- 6,981
- Age
- 7y ago
Bondi Sands Pure Bronze Ultra Dark Self Tan Foaming Water - 200mL
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 3y ago
Bondi Sands 1 Hour Express Self Tanning Foam 200ml
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 2,294
- Age
- 4y ago
St. Moriz Professional Dark Self Tanner Mousse - Sunless Instant Self Tanning Foam for a Deep Natural Looking Fake Tan - Moisturizing Tanning Foam With Aloe Vera & Vitamin E (200ml)
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 4,769
- Age
- 10y ago
Newest
by launch dateFilter by Molly-Mae Tanning Mousse | Extra Dark Shade | Streak Free Self Tan Foam | Deep Colour Fast Developing Skin Friendly and Moisturising Tanner with Easy Application | Cruelty Free | 200ml
- Price
- £17.68
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 1y ago
Bondi Sands Pure Bronze Ultra Dark Self Tan Foaming Water - 200mL
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 3y ago
Tanologist Mousse Extra Dark (200ml) Hydrating Self Tanning Mousse Natural Ingredients & Vegan Dermatologist Approved Clean Ingredients & Vegan
- Price
- £9.59
- Rating
- 4.3/5
- Reviews
- 562
- Age
- 4y ago
b.tan Darkest Possible Fake Tanner | I Want The Darkest Tan Possible - Fast 1 Hr Instant Self Tanning Mousse No Added Nasties Vegan Cruelty Free 200ml
- Price
- £12.41
- Rating
- 4.2/5
- Reviews
- 7,207
- Age
- 4y ago
Bondi Sands 1 Hour Express Self Tanning Foam 200ml
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 2,294
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
74
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Bondi Sands64%
- ST. MORIZ18%
- B.Tan6%
- Tanologist4%
- FILTER BY MOLLY-MAE4%
- St.Tropez3%
Ultra Dark Tan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top Ultra Dark Tan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ultra dark tan15K/yr
- bondi sands ultra dark13K/yr
- fake tan ultra dark6K/yr
- ultra dark faketan5K/yr
- extra dark tan5K/yr
- bondi sands tan ultra dark4K/yr
- bondi sands ultra dark tan3K/yr
What reviews say buyers love and hate about Ultra Dark Tan
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Gorgeous colour”
“Absolutely worth it”
“- The formula goes on smoothly, blends easily, and Ive never had issues with streaks or patchiness”
“its smells AMAZING”
“Writing a super accurate review”
What buyers complain about
76% of reviews“darker after”
“Think its old/ out of date stock which is why it is so cheap”
“Leaks”
“Stinks when developing of fake tan smell”
“Doesnt work”
Ultra Dark Tan return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ultra Dark Tan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
