ultra dark tan
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Review moat
Bad4,728.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.46–£17.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£47K£47K/yr · 51K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ultra dark tan is a £47K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ultra dark tan market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £51K–£61K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
74
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Bondi Sands64%
- ST. MORIZ18%
- B.Tan6%
- Tanologist4%
- FILTER BY MOLLY-MAE4%
- St.Tropez3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top ultra dark tan search terms
- ultra dark tan15K/yr
- bondi sands ultra dark13K/yr
- fake tan ultra dark6K/yr
- ultra dark faketan5K/yr
- extra dark tan5K/yr
- bondi sands tan ultra dark4K/yr
- bondi sands ultra dark tan3K/yr
Top ultra dark tan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bondi Sands Ultra Dark Self-Tanning Foam - Lightweight Buildable Formula Gives a Sun-Kissed Glow for a Flawless Finish; Enriched with Aloe Vera; Vegan + Cruelty Free Coconut Scent - 200 mL/7.04 Oz
Bondi Sands£11.074.4★548 rev
St Moriz Advanced Colour Correcting Tanning Mousse in Ultra Dark | With Hyaluronic Acid Vitamin B5 & Advanced Skin Care Benefits | Adds Warmth To Deep Skin Tones | Fast-Drying Vegan Fake Tan | 200ml
ST. MORIZ£6.504.4★286 rev
Bondi Sands 200ml Self Fake Tanning Foam - Dark
Bondi Sands£9.684.6★21,451 rev
Tanologist Mousse Extra Dark (200ml) Hydrating Self Tanning Mousse Natural Ingredients & Vegan Dermatologist Approved Clean Ingredients & Vegan
Tanologist£9.594.3★562 rev
Filter by Molly-Mae Tanning Mousse | Extra Dark Shade | Streak Free Self Tan Foam | Deep Colour Fast Developing Skin Friendly and Moisturising Tanner with Easy Application | Cruelty Free | 200ml
FILTER BY MOLLY-MAE£17.684.3★550 rev
Newest
by launch dateFilter by Molly-Mae Tanning Mousse | Extra Dark Shade | Streak Free Self Tan Foam | Deep Colour Fast Developing Skin Friendly and Moisturising Tanner with Easy Application | Cruelty Free | 200ml
FILTER BY MOLLY-MAE£17.68550 rev
Bondi Sands Pure Bronze Ultra Dark Self Tan Foaming Water - 200mL
Bondi Sands£4.67157 rev
Tanologist Mousse Extra Dark (200ml) Hydrating Self Tanning Mousse Natural Ingredients & Vegan Dermatologist Approved Clean Ingredients & Vegan
Tanologist£9.59562 rev
b.tan Darkest Possible Fake Tanner | I Want The Darkest Tan Possible - Fast 1 Hr Instant Self Tanning Mousse No Added Nasties Vegan Cruelty Free 200ml
B.Tan£12.417,207 rev
Bondi Sands 1 Hour Express Self Tanning Foam 200ml
Bondi Sands£8.422,294 rev
Trending
90-day click momentum
b.tan Ultra Dark Self Tanning Mousse | Too Tan - 1 Hour Instant Express Bronzing Foam No Fake Tan Smell Best Tinted Sunless Tanner Face & Body Australian Glow No Orange Tones 200ml
B.Tan£11.833.5★
Bondi Sands Liquid Gold Self-Tanning Foam Enriched with Argan Oil Vegan + Cruelty Free Coconut Scent 200mL
Bondi Sands£9.734.4★
Bondi Sands Pure Bronze Ultra Dark Self Tan Foaming Water - 200mL
Bondi Sands£4.674.6★
Bondi Sands 1 Hour Express Self Tanning Foam 200ml
Bondi Sands£8.424.4★
St. Moriz Professional Dark Self Tanner Mousse - Sunless Instant Self Tanning Foam for a Deep Natural Looking Fake Tan - Moisturizing Tanning Foam With Aloe Vera & Vitamin E (200ml)
ST. MORIZ£4.464.5★
What buyers say about ultra dark tan
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous colour”
“Absolutely worth it”
“- The formula goes on smoothly, blends easily, and Ive never had issues with streaks or patchiness”
“its smells AMAZING”
“Writing a super accurate review”
“Does dry quick though”
“- Easy to use”
“Flawless Tan with No Fuss”
“I like it to last we few days”
“Followed the instructions”
What buyers complain about
“darker after”
“Think its old/ out of date stock which is why it is so cheap”
“Leaks”
“Stinks when developing of fake tan smell”
“Doesnt work”
“dried out my skin”
“liquid only came out the pump”
“Ultra dark, lasts a week”
“Doesnt quite last a week”
“its like super glue it will not come off”
Top return reasons
Common questions
- Is ultra dark tan profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 12 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the ultra dark tan niche?
- 6 brands and 74 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in ultra dark tan?
- Top complaints mined from reviews: Color, Value For Money, Leak-Proof. The return rate is 0.1%.
- When does demand for ultra dark tan peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the ultra dark tan niche?
- Listings span £4.46–£17.68; the average listing price is £10.13 (sweet spot $15–$100). The average incumbent carries 4,729 reviews — the moat a new listing must climb.