Is turmeric soap profitable to sell on Amazon United Kingdom?

The niche generates £141K/yr across 27 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the turmeric soap niche?

20 brands and 37 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in turmeric soap?

Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Value For Money. The return rate is 0.1%.

When does demand for turmeric soap peak?

Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the turmeric soap niche?

Listings span £3.53–£13.44; the average listing price is £7.31 (sweet spot $15–$100). The average incumbent carries 1,932 reviews — the moat a new listing must climb.

turmeric soap

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($3.53–$13.44) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,931.7

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£141K

£141K/yr · 258K searches

Avg price

Bad£7.31

avg listing price — sweet spot $15–$100

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Price range

Bad£3.53–£13.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, turmeric soap is a £141K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

turmeric soap market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £146K–£183K; units × avg price
Conversion rate: 7.5%
Avg BSR: #178
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 14.2%
Avg brand age: 26 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

29%

Kunoli26%
Dr.Ancient12%
ORIENTLEAF11%
PLANTIFIQUE8%
LOPHE8%
Ceboic7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Open Trend

Top turmeric soap search terms

turmeric soap111K/yr -27.9%5.9% conv.
tumeric soap acne dark spots hyperpigmentation smooth skin47K/yr -21.2%7.1% conv.
kojic acid and turmeric soap36K/yr -19.8%5.7% conv.
tumeric soap21K/yr -11.5%8.2% conv.
turmeric and kojic acid soap20K/yr +7.3%5.4% conv.
turmeric soap bar8K/yr -29.0%7.1% conv.
turmeric kojic acid soap6K/yr -18.8%5.7% conv.
turmeric soap for dark spots4K/yr +20.6%5.8% conv.
turmeric bar soap2K/yr +3.8%6.2% conv.
mavrik turmeric kojic acid soap2K/yr -82.9%5.9% conv.

All search terms

Top turmeric soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3PCS Turmeric Soap Bar Natural Turmeric and Kojic Acid Soap for Smooth Skin Exfoliating Bar for Face & Body

Kunoli£7.074.4★150 rev

Dr.Ancient Turmeric Soap Bar Organic Soap Bars Handcrafted the Traditional Way Natural Chemical-Free Vegan Used for Face Wash Body Wash and Hand Cleansing Nourishing & Daily Skincare Routine

Dr.Ancient£7.134.3★7,141 rev

ORIENTLEAF Kojic Acid Soap Turmeric Soap Bar for Dark Spots Fresh Citrus Scent Gentle for Face and Body with Vitamin C Shea Butter Retinol Olive Oil Collagen (3 PACK)

ORIENTLEAF£6.294.4★4,882 rev

3PCS Turmeric Soap Bar Natural Turmeric and Kojic Acid Soap with Foaming Nets for Face & Body Smooth Skin (3)

Kunoli£7.814.4★150 rev

2PCS Turmeric Soap Bar Natural Handmade Kojic Acid Soap for Face & Body Dark Spot Acne Blackheads Remover for Even Skin Tone Moisturizing Erase Fine Lines Gentle Vitamins C Soaps with Foaming Nets

Ceboic£6.664.3★408 rev

Newest

by launch date

Turmeric Soap Bar & Face Cream Set: 2 Turmeric Soaps Face Cream Under Eye Patches Turmeric Serum 4 Face Masks Cleanses Skin Evens Tone Brightening & Glow Kit

ZKONLY£10.0024 rev

2mo ago

Kojic Acid & Turmeric Soap Bar Brightening Bar Soap 2-Pack for Dark Spots Hyperpigmentation & Uneven Skin Tone Face & Body Dark Spot Remover Paraben Free Holou

Holou£8.5416 rev

7mo ago

Turmeric Soap for Dark Spots Skin Brightening & Hydrating Gentle Face & Body With Vitamin C Retinol Hyaluronic Acid Shea Butter Olive Oil & Vitamin E Paraben & SLS Free (100g x 2 Bars)

AURAE£5.00171 rev

8mo ago

SAISZE Turmeric Soap Bar Kojic Acid Soap 4oz x 2 BARS Dark Spots Remover for Face and Body Brightening Hyperpigmentation

SAISZE£6.26233 rev

9mo ago

Kojic Acid Soap & Turmeric Soap for Dark Spots Skin Brightening & Hydrating Gentle for Face & Body With Vitamin C Retinol Collagen & Hyaluronic Acid Paraben & SLS Free (3.5oz x 2 Bars)

AURAE£4.66167 rev

10mo ago

What buyers say about turmeric soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Lovely smell”

Quality-Overall12%

“Good quality and comes exactly as seen”

Suitability Combination Skin12%

“Good for skin”

Lather8%

“Great lather”

Cleansing7%

“Cleans nice”

Soft Feel7%

“feels quite smooth”

Value For Money6%

“Definitely worth the price”

Brightness/Shine/Glow5%

“Glowing skin achieved”

Suitability Dry Skin5%

“doesnt leave my skin feeling overly dry”

Moist/Dry4%

“Gentle and Moisturizing”

What buyers complain about

Moist/Dry8%

“made my skin so dry”

Functionality-Overall7%

“I feel like it is not effective”

Value For Money6%

“Waste of money”

Durability6%

“The bars dont last as long”

Size-Overall6%

“too small”

Allergies5%

“Caused some skin irritation”

Quality-Overall4%

“Not as good as others”

Smell4%

“The scent is a bit strong at first”

Symptom Reduction2%

“Have not noticed any improvement yet”

Suitability Dry Skin2%

“Dries my skin”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product11%

Ingredients-Overall11%

Value For Money10%

Suitability Combination Skin8%

Functionality-Overall6%

Smell6%

Natural Ingredients3%

Instructions/User Manual/Troubleshooting3%

Compatibility-Overall3%

Common questions

Is turmeric soap profitable to sell on Amazon United Kingdom?: The niche generates £141K/yr across 27 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the turmeric soap niche?: 20 brands and 37 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in turmeric soap?: Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Value For Money. The return rate is 0.1%.
When does demand for turmeric soap peak?: Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the turmeric soap niche?: Listings span £3.53–£13.44; the average listing price is £7.31 (sweet spot $15–$100). The average incumbent carries 1,932 reviews — the moat a new listing must climb.