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Turmeric Soap

Turmeric Soap shows low returns (0.1%), but prices mostly outside the sweet spot ($3.53–$13.44) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 31Growth 14Conversion 77Competition 49Returns 99Price range 0Avg price 20Brand share 69Review moat 46Quality gap 78
This niche Category average · 2,481 niches

Is Turmeric Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Turmeric Soap is a £141K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.

Turmeric Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.9% over the last 90 days and 7.5% of searches end in a purchase.

£141K

revenue / yr

Units sold / yr25K
Search volume / yr-21.9%258K
Conversion rate7.5%
Avg price£7.31

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers20 · 37
Top-5 product click share56%
Open market36%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement85%
New entrants (1y)9· 2 succeeded
Avg rating4.3★
Avg reviews1,932

Top Turmeric Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

37

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

29%

  • Kunoli26%
  • Dr.Ancient12%
  • ORIENTLEAF11%
  • PLANTIFIQUE8%
  • LOPHE8%
  • Ceboic7%

Turmeric Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume258KCVR7.5%Products27Brands20Top 5 Brands64%OOS Rate14.2%Rating4.3★Reviews1,932Avg BSR#178
15K10KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Top Turmeric Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • turmeric soap111K/yr
  • tumeric soap acne dark spots hyperpigmentation smooth skin47K/yr
  • kojic acid and turmeric soap36K/yr
  • tumeric soap21K/yr
  • turmeric and kojic acid soap20K/yr
  • turmeric soap bar8K/yr
  • turmeric kojic acid soap6K/yr
  • turmeric soap for dark spots4K/yr
  • turmeric bar soap2K/yr
  • mavrik turmeric kojic acid soap2K/yr

What reviews say buyers love and hate about Turmeric Soap

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Smell16%

Lovely smell

Quality-Overall12%

Good quality and comes exactly as seen

Suitability Combination Skin12%

Good for skin

Lather8%

Great lather

Cleansing7%

Cleans nice

What buyers complain about

51% of reviews
Moist/Dry8%

made my skin so dry

Functionality-Overall7%

I feel like it is not effective

Value For Money6%

Waste of money

Durability6%

The bars dont last as long

Size-Overall6%

too small

Turmeric Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Advertised Vs Actual Product
11%
3Ingredients-Overall
11%
4Value For Money
10%
5Suitability Combination Skin
8%

Common Turmeric Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Turmeric Soap 50/100 on Amazon United Kingdom — Worth a look. The niche generates £141K/yr across 27 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.
Search demand for Turmeric Soap on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 2.0× the quietest.