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turmeric oil

Skip it

A small market ($72K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 39Conversion 72Competition 32Returns 100Price range 54Avg price 56Brand share 29Review moat 25Quality gap 78

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.72

avg listing price — sweet spot $15–$100

Price range

Good£5.00–£26.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,326

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£72K

£72K/yr · 86K searches

According to Flapen's Amazon United Kingdom niche tracking, turmeric oil is a £72K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

turmeric oil market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£76K–£102K
units × avg price
Conversion rate
6.6%
Avg BSR
#222
Page quality
0%
Prime
94%
Sponsored
94%
Out of stock
9.0%
Avg brand age
47 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • PureXtracts51%
  • Nature Spell12%
  • IZBEAUVO11%
  • SVA ORGANICS7%
  • Sera Organics7%
  • nikura3%
  • Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Top turmeric oil search terms

  • turmeric oil22K/yr
  • turmeric oil for arthritis & pain relief14K/yr
  • turmeric massage oil9K/yr
  • turmeric massage oil for arthritis8K/yr
  • pure extracts turmeric massage oil8K/yr
  • turmeric oil for skin8K/yr
  • turmeric oil for arthritis pain4K/yr
  • tumeric oil5K/yr
  • turmeric essential oil3K/yr
  • purextracts turmeric massage oil3K/yr
All search terms

Top turmeric oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£14K30%£22K40%£29K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about turmeric oil

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“GREAT PRICE”

Quality-Overall15%

“Overall, a simple, high-quality supplement that Im very pleased with and would happily buy again”

Joint Pain13%

“Has really helped massively to relieve knee pain”

Ease Of Chewing/Swallowing11%

“The capsules are easy to take”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use5%

“Easy to use”

Taste-Overall2%

“Nice taste”

Dosage2%

“Great product - check that it is compatible with regular medications”

Nutritional Content2%

“GOOD QUALITY SUPPLEMENT - YOU KNOW IF YOU NEED IT”

Side Effects2%

“No side effects”

What buyers complain about

Size-Overall14%

“Very small”

Advertised Vs Actual Product6%

“I was fooled by the description”

Value For Money5%

“Waste of money”

Pain Relief-Overall5%

“the pain was quite intense”

Ingredients-Overall5%

“Not sure why they have black pepper in them”

Dosage4%

“taking double the dose I've not had any benefit whatsoever”

Joint Pain4%

“pains in my joints have nearly all go”

Acid Regulator/Stomach Ache Relief3%

“Be careful, these tablets have me such bad stomach acid for about 3 hours, I never get stomach acid and took them as per the instructions”

Functionality-Overall3%

“Didn't work for me”

Quality-Overall3%

“Not as good as the real thing”

Top return reasons

Smell24%
Leak-Proof19%
Advertised Vs Actual Product14%
Joint Pain10%
Compatibility-Overall10%
Functionality-Overall10%
Dosage5%
Vegan/Organic5%
Size-Overall5%

Common questions

Is turmeric oil profitable to sell on Amazon United Kingdom?
The niche generates £72K/yr across 17 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (48/100).
How competitive is the turmeric oil niche?
11 brands and 16 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in turmeric oil?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.0%.
When does demand for turmeric oil peak?
Demand peaks in Jun; the busiest month runs 1.6× the quietest.
What does it cost to enter the turmeric oil niche?
Listings span £5.00–£26.80; the average listing price is £12.72 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.