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Turmeric Oil

Fail

Shoppers spend an estimated $72K a year here, so Turmeric Oil is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£72K/yr86K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
66%top-5 click share · 11 brands · 16 sellers

Flapen Score

Turmeric Oil against its category

The dotted line is the Beauty average. Past it, Turmeric Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turmeric Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turmeric Oil 86K times last year and spent an estimated £72K. The top 5 brands take 87% of clicks. Demand peaks in Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
6.6%
Market size, estimated
£72Ka year
Peak month
June1.6× the quietest month
Top search term
turmeric oil22K searches a year

02 · Price

A sale here is worth £12.72.

Listings sell for £12.72 on average, from £5.00 to £26.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.72 that is £3K to £6K a year per listing.

Average price
£12.72under the $15 to $100 sweet spot
Price range
£5.00–£26.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #222 within Hair Oils. It carries 4,326 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
9.0%
Average rank
#222in Hair Oils
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,326per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Turmeric Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

10%

  • PureXtracts51%
  • Nature Spell12%
  • IZBEAUVO11%
  • SVA ORGANICS7%
  • Sera Organics7%
  • nikura3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Turmeric Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Turmeric Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • turmeric oil22K/yr
  • turmeric oil for arthritis & pain relief14K/yr
  • turmeric massage oil9K/yr
  • turmeric massage oil for arthritis8K/yr
  • pure extracts turmeric massage oil8K/yr
  • turmeric oil for skin8K/yr
  • turmeric oil for arthritis pain4K/yr
  • tumeric oil5K/yr
  • turmeric essential oil3K/yr
  • purextracts turmeric massage oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Turmeric Oil

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
14%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Turmeric Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data