Tubing Mascara
brand-locked demand (top 5 brands take 100% of clicks) — Tubing Mascara doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Tubing Mascara profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tubing Mascara is a £175K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Tubing Mascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +84.6% over the last 90 days and 9.3% of searches end in a purchase.
£175K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 7 products
Top Tubing Mascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes
- Price
- £9.66
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 3mo ago
e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Soft Black
- Price
- £5.66
- Rating
- 4.3/5
- Reviews
- 9,003
- Age
- 2y ago
Revolution Wrap Lash Tubing Mascara Smudge-Proof & Water-Resistant for Length & Volume Vegan & Cruelty-Free Black 8.5ml
- Price
- £5.94
- Rating
- 4.0/5
- Reviews
- 321
- Age
- 1y ago
Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black
- Price
- £6.21
- Rating
- 4.3/5
- Reviews
- 115,471
- Age
- 5y ago
Revolution Wrap Lash Tubing Mascara Smudge-Proof & Water-Resistant for Length & Volume Vegan & Cruelty-Free Brown 8.5ml
- Price
- £4.78
- Rating
- 4.1/5
- Reviews
- 506
- Age
- 1y ago
Trending
90-day click momentumMaybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes
- Price
- £9.66
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 3mo ago
e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Pitch Black
- Price
- £5.95
- Rating
- 4.3/5
- Reviews
- 9,003
- Age
- 2y ago
Clinique Lash Power Tubing Mascara Long-Wearing Formula | Lengthening Smudge-Proof + Safe For Sensitive Eyes
- Price
- £15.75
- Rating
- 4.4/5
- Reviews
- 1,827
- Age
- 9y ago
Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black
- Price
- £6.21
- Rating
- 4.3/5
- Reviews
- 115,471
- Age
- 5y ago
e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Soft Black
- Price
- £5.66
- Rating
- 4.3/5
- Reviews
- 9,003
- Age
- 2y ago
Newest
by launch dateMaybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes
- Price
- £9.66
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 3mo ago
Revolution Wrap Lash Tubing Mascara Smudge-Proof & Water-Resistant for Length & Volume Vegan & Cruelty-Free Black 8.5ml
- Price
- £5.94
- Rating
- 4.0/5
- Reviews
- 321
- Age
- 1y ago
Revolution Wrap Lash Tubing Mascara Smudge-Proof & Water-Resistant for Length & Volume Vegan & Cruelty-Free Brown 8.5ml
- Price
- £4.78
- Rating
- 4.1/5
- Reviews
- 506
- Age
- 1y ago
e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Soft Black
- Price
- £5.66
- Rating
- 4.3/5
- Reviews
- 9,003
- Age
- 2y ago
e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Pitch Black
- Price
- £5.95
- Rating
- 4.3/5
- Reviews
- 9,003
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
149
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Maybelline62%
- Revolution Beauty London18%
- e.l.f.16%
- Clinique4%
- Open — no brand owns it (0%)
Tubing Mascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Tubing Mascara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tubing mascara122K/yr
- tubing mascara black42K/yr
- maybelline tubing mascara12K/yr
- sky tubes mascara maybelline5K/yr
- revolution mascara16K/yr
- maybelline sky tubes mascara4K/yr
- tube mascara6K/yr
- maybelline sky tubes4K/yr
- mascara tubing6K/yr
- sky high tubing mascara3K/yr
What reviews say buyers love and hate about Tubing Mascara
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Brilliant Everyday Mascara – Great Replacement for My Favourite”
“Amazing quality”
“Excellent value”
“Doesnt smudge”
“easy to use”
What buyers complain about
58% of reviews“gives a false lash effect”
“Its not new”
“its bone dry”
“Because of the lack of quality”
“difficult to take off”
Tubing Mascara return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tubing Mascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
