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Tubing Mascara

Fail

The top 5 brands take 100% of clicks, so Tubing Mascara is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£175K/yr245K searches / yr
90-day growth
+84.6%search demand this quarter
Competition
92%top-5 click share · 4 brands · 149 sellers

Flapen Score

Tubing Mascara against its category

The dotted line is the Beauty average. Past it, Tubing Mascara is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tubing Mascara market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tubing Mascara 245K times last year and spent an estimated £175K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +84.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
+84.6%
Conversion, latest week
9.3%
Market size, estimated
£175Ka year
Peak month
July1.4× the quietest month
Top search term
tubing mascara122K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £4.78 to £15.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.71 that is £4K to £6K a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£4.78–£15.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #17 within Make-up. It carries 19,489 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#17in Make-up
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
19,489per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Tubing Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

149

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 218%
  • Brand 316%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Tubing Mascara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tubing Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tubing mascara122K/yr
  • tubing mascara black42K/yr
  • maybelline tubing mascara12K/yr
  • sky tubes mascara maybelline5K/yr
  • revolution mascara16K/yr
  • maybelline sky tubes mascara4K/yr
  • tube mascara6K/yr
  • maybelline sky tubes4K/yr
  • mascara tubing6K/yr
  • sky high tubing mascara3K/yr

Reviews and returns

What reviews say buyers love and hate about Tubing Mascara

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Eyelash Quality”
15%of negative reviews mention “Eyelash Quality”
0.1%of orders come back
“gives a false lash effect”
A buyer, on “Eyelash Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tubing Mascara questions

Answered from the same tracked data.