Tsubaki
Tsubaki shows low returns (0.3%), but soft demand (-2.5% this quarter) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Tsubaki profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tsubaki is a £125K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Mar–Sep–Oct. Verdict: Worth a look — 52/100.
Tsubaki: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.5% over the last 90 days and 5.1% of searches end in a purchase.
£125K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 33 products
Top Tsubaki products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Shiseido Fino Premium Touch Shampoo - Formulated with Beauty Serum 550ml
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 1y ago
Tsubaki Premium Moist & Repair Shampoo & Conditioner Pump Pair Set - 450ml + 450ml 2024
- Price
- £25.26
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
TSUBAKI Premium Volume & Repair Shampoo and Conditioner Set - Japanese Hair Care No Box
- Price
- £26.08
- Rating
- 4.8/5
- Reviews
- 100
- Age
- 1y ago
UNOVE Deep Damage Repair Shampoo Hydrating Shampoo for Damaged Hair Strengthening & Smoothing Cleanse for Soft Healthy-Looking Hair 500 ml
- Price
- £17.51
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 1y ago
UNOVE Deep Damage Hair Treatment Mask Ex 207 ml/7fl.oz | Premium Nourishing Hair Mask | Conditioner for Dry Frizzy Damaged Hair with Keratin-PF | Strengthening & Hydrating
- Price
- £17.52
- Rating
- 4.4/5
- Reviews
- 644
- Age
- 1y ago
Trending
90-day click momentum
Tsubaki Premium EX Repair Shampoo & Conditioner Set 400ml x 2 - Japanese Camellia Oil for Dry and Damaged Hair
- Price
- £26.37
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 4mo ago
UNOVE No-Wash Water Ampoule Treatment 200ml/6.8 fl.oz | Deep Hydration & Repair for Damaged Hair | Lightweight Leave-In Formula | Frizz Control | Smooth Silky Finish | Quick Hair Care Solution
- Price
- £21.68
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 11mo ago
Tsubaki Premium Cool & Repair Shampoo & Conditioner Set C 450ml x 2 | Deep Damage Repair & Refreshing Cooling Care | Made in Japan
- Price
- £25.80
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago
UNOVE Deep Damage Hair Treatment Mask Ex 207 ml/7fl.oz | Premium Nourishing Hair Mask | Conditioner for Dry Frizzy Damaged Hair with Keratin-PF | Strengthening & Hydrating
- Price
- £17.52
- Rating
- 4.4/5
- Reviews
- 644
- Age
- 1y ago
Shiseido Tsubaki Premium Repair Shampoo 450ml - Repair & Nourish Damaged Hair
- Price
- £15.85
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Newest
by launch dateTsubaki Premium EX Repair Shampoo & Conditioner Set 400ml x 2 - Japanese Camellia Oil for Dry and Damaged Hair
- Price
- £26.37
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 4mo ago
UNOVE No-Wash Water Ampoule Treatment 200ml/6.8 fl.oz | Deep Hydration & Repair for Damaged Hair | Lightweight Leave-In Formula | Frizz Control | Smooth Silky Finish | Quick Hair Care Solution
- Price
- £21.68
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 11mo ago
Shiseido Tsubaki Premium Repair Shampoo 450ml - Repair & Nourish Damaged Hair
- Price
- £15.85
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Tsubaki Premium Cool & Repair Shampoo & Conditioner Set C 450ml x 2 | Deep Damage Repair & Refreshing Cooling Care | Made in Japan
- Price
- £25.80
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago
UNOVE Deep Damage Repair Shampoo Hydrating Shampoo for Damaged Hair Strengthening & Smoothing Cleanse for Soft Healthy-Looking Hair 500 ml
- Price
- £17.51
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
180
Top-5 brand share
91%
Top 20: 99%
Top-5 click share
47%
Top 20: 89%
Open market
8%
- Tsubaki38%
- UNOVE32%
- Shiseido15%
- Fino Premium Touch3%
- KUNDAL2%
- Generic2%
- Open — no brand owns it (8 brands, 8%)
Tsubaki demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Mar, Sep, Oct · busiest ÷ quietest = 3.4×
Top Tsubaki search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- korean shampoo24K/yr
- tsubaki26K/yr
- fino shampoo11K/yr
- unove13K/yr
- tsubaki shampoo and conditioner16K/yr
- japanese shampoo14K/yr
- korean shampoo and conditioner10K/yr
- unove hair treatment5K/yr
- fino conditioner4K/yr
- unove shampoo2K/yr
What reviews say buyers love and hate about Tsubaki
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Excellent product”
“Nice smell”
“Hair is so soft”
“Amazing moisturising shampoo”
“worth the price”
What buyers complain about
52% of reviews“doesnt moisturise hair at all”
“Waste of money”
“Not the best for thick hair types”
“it has a slight smell”
“doesn't help detangle. curly hair”
Tsubaki return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tsubaki questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
