Tsubaki
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -2.5% this quarter, so Tsubaki is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £125K/yr126K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 180 sellers
Flapen Score
Tsubaki against its category
The dotted line is the Beauty average. Past it, Tsubaki is stronger. Inside it, weaker.
Market
The Tsubaki market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tsubaki 126K times last year and spent an estimated £125K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Mar–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £125Ka year
- Peak month
- October3.4× the quietest month
- Top search term
- korean shampoo24K searches a year
02 · Price
A sale here is worth £19.71.
Listings sell for £19.71 on average, from £9.97 to £32.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £19.71 that is £2K to £5K a year per listing.
- Average price
- £19.71inside the $15 to $100 sweet spot
- Price range
- £9.97–£32.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #830 within Hair Masks. It carries 460 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #830in Hair Masks
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 460per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Tsubaki products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shiseido Fino Premium Touch Shampoo - Formulated with Beauty Serum 550ml
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 1y ago

Tsubaki Premium Moist & Repair Shampoo & Conditioner Pump Pair Set - 450ml + 450ml 2024
- Price
- £25.26
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago

TSUBAKI Premium Volume & Repair Shampoo and Conditioner Set - Japanese Hair Care No Box
- Price
- £26.08
- Rating
- 4.8/5
- Reviews
- 100
- Age
- 1y ago

UNOVE Deep Damage Repair Shampoo Hydrating Shampoo for Damaged Hair Strengthening & Smoothing Cleanse for Soft Healthy-Looking Hair 500 ml
- Price
- £17.51
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 1y ago

UNOVE Deep Damage Hair Treatment Mask Ex 207 ml/7fl.oz | Premium Nourishing Hair Mask | Conditioner for Dry Frizzy Damaged Hair with Keratin-PF | Strengthening & Hydrating
- Price
- £17.52
- Rating
- 4.4/5
- Reviews
- 644
- Age
- 1y ago
Trending
estimated 90-day click momentum
Tsubaki Premium EX Repair Shampoo & Conditioner Set 400ml x 2 - Japanese Camellia Oil for Dry and Damaged Hair
- Price
- £26.37
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 4mo ago

UNOVE No-Wash Water Ampoule Treatment 200ml/6.8 fl.oz | Deep Hydration & Repair for Damaged Hair | Lightweight Leave-In Formula | Frizz Control | Smooth Silky Finish | Quick Hair Care Solution
- Price
- £21.68
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 11mo ago

Tsubaki Premium Cool & Repair Shampoo & Conditioner Set C 450ml x 2 | Deep Damage Repair & Refreshing Cooling Care | Made in Japan
- Price
- £25.80
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago

UNOVE Deep Damage Hair Treatment Mask Ex 207 ml/7fl.oz | Premium Nourishing Hair Mask | Conditioner for Dry Frizzy Damaged Hair with Keratin-PF | Strengthening & Hydrating
- Price
- £17.52
- Rating
- 4.4/5
- Reviews
- 644
- Age
- 1y ago

Shiseido Tsubaki Premium Repair Shampoo 450ml - Repair & Nourish Damaged Hair
- Price
- £15.85
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Newest
by launch date
Tsubaki Premium EX Repair Shampoo & Conditioner Set 400ml x 2 - Japanese Camellia Oil for Dry and Damaged Hair
- Price
- £26.37
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 4mo ago

UNOVE No-Wash Water Ampoule Treatment 200ml/6.8 fl.oz | Deep Hydration & Repair for Damaged Hair | Lightweight Leave-In Formula | Frizz Control | Smooth Silky Finish | Quick Hair Care Solution
- Price
- £21.68
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 11mo ago

Shiseido Tsubaki Premium Repair Shampoo 450ml - Repair & Nourish Damaged Hair
- Price
- £15.85
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Tsubaki Premium Cool & Repair Shampoo & Conditioner Set C 450ml x 2 | Deep Damage Repair & Refreshing Cooling Care | Made in Japan
- Price
- £25.80
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago

UNOVE Deep Damage Repair Shampoo Hydrating Shampoo for Damaged Hair Strengthening & Smoothing Cleanse for Soft Healthy-Looking Hair 500 ml
- Price
- £17.51
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
180
Est. top-5 brand share
91%
Top 20: 99%
Est. top-5 click share
47%
Top 20: 89%
Open market
8%
- Tsubaki38%
- UNOVE32%
- Shiseido15%
- Fino Premium Touch3%
- KUNDAL2%
- Generic2%
- Open — no brand owns it (8 brands, 8%)
Demand
Tsubaki search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Sep, Oct · busiest ÷ quietest = 3.4×
Search terms
Top Tsubaki search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- korean shampoo24K/yr
- tsubaki26K/yr
- fino shampoo11K/yr
- unove13K/yr
- tsubaki shampoo and conditioner16K/yr
- japanese shampoo14K/yr
- korean shampoo and conditioner10K/yr
- unove hair treatment5K/yr
- fino conditioner4K/yr
- unove shampoo2K/yr
Reviews and returns
What reviews say buyers love and hate about Tsubaki
We read the reviews and the return reasons for every product selling here.
“doesnt moisturise hair at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tsubaki questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









