Is tsubaki profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the tsubaki niche?

14 brands and 180 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in tsubaki?

Top complaints mined from reviews: Moist/Dry, Value For Money, Thickness. The return rate is 0.3%.

When does demand for tsubaki peak?

Demand peaks in Jan–Mar–Sep–Oct; the busiest month runs 3.4× the quietest.

What does it cost to enter the tsubaki niche?

Listings span £9.97–£32.27; the average listing price is £19.71 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.

tsubaki

Worth a look

Shows low returns (0.3%), but soft demand (-2.5% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£19.71

avg listing price — sweet spot $15–$100

Review moat

Great459.55

avg incumbent reviews — the moat a new listing must climb

Price range

Great£9.97–£32.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£125K

£125K/yr · 126K searches

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, tsubaki is a £125K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Mar–Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

tsubaki market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £99K–£118K; units × avg price
Conversion rate: 5.1%
Avg BSR: #830
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 10.1%
Avg brand age: 51 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

180

Top-5 brand share

91%

Top 20: 99%

Top-5 click share

47%

Top 20: 89%

Open market

Tsubaki38%
UNOVE32%
Shiseido15%
Fino Premium Touch3%
KUNDAL2%
Generic2%
Open — no brand owns it (8 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Jan, Mar, Sep, Oct · busiest ÷ quietest = 3.4×

Open Trend

Top tsubaki search terms

korean shampoo24K/yr +0.8%1.1% conv.
tsubaki26K/yr -15.2%4.1% conv.
fino shampoo11K/yr +22.4%6.0% conv.
unove13K/yr -1.0%4.9% conv.
tsubaki shampoo and conditioner16K/yr -8.6%6.6% conv.
japanese shampoo14K/yr -9.3%1.9% conv.
korean shampoo and conditioner10K/yr -4.5%0.8% conv.
unove hair treatment5K/yr +3.2%6.9% conv.
fino conditioner4K/yr +5.7%7.5% conv.
unove shampoo2K/yr +23.2%7.6% conv.

All search terms

Top tsubaki products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shiseido Fino Premium Touch Shampoo - Formulated with Beauty Serum 550ml

Shiseido£15.264.6★215 rev

Tsubaki Premium Moist & Repair Shampoo & Conditioner Pump Pair Set - 450ml + 450ml 2024

Tsubaki£25.264.6★99 rev

TSUBAKI Premium Volume & Repair Shampoo and Conditioner Set - Japanese Hair Care No Box

Tsubaki£26.084.8★100 rev

UNOVE Deep Damage Repair Shampoo Hydrating Shampoo for Damaged Hair Strengthening & Smoothing Cleanse for Soft Healthy-Looking Hair 500 ml

UNOVE£17.514.4★505 rev

UNOVE Deep Damage Hair Treatment Mask Ex 207 ml/7fl.oz | Premium Nourishing Hair Mask | Conditioner for Dry Frizzy Damaged Hair with Keratin-PF | Strengthening & Hydrating

UNOVE£17.524.4★644 rev

Newest

by launch date

Tsubaki Premium EX Repair Shampoo & Conditioner Set 400ml x 2 - Japanese Camellia Oil for Dry and Damaged Hair

Tsubaki£26.3710 rev

4mo ago

UNOVE£21.6834 rev

11mo ago

Shiseido Tsubaki Premium Repair Shampoo 450ml - Repair & Nourish Damaged Hair

Tsubaki£15.8538 rev

1y ago

Tsubaki Premium Cool & Repair Shampoo & Conditioner Set C 450ml x 2 | Deep Damage Repair & Refreshing Cooling Care | Made in Japan

Tsubaki£25.805 rev

1y ago

UNOVE Deep Damage Repair Shampoo Hydrating Shampoo for Damaged Hair Strengthening & Smoothing Cleanse for Soft Healthy-Looking Hair 500 ml

UNOVE£17.51505 rev

1y ago

What buyers say about tsubaki

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent product”

Smell17%

“Nice smell”

Soft Feel16%

“Hair is so soft”

Moist/Dry6%

“Amazing moisturising shampoo”

Value For Money5%

“worth the price”

Suitability Straight Hair5%

“Amazing hair mask”

Hair Growth4%

“this hair mask will change your hair”

Hair Styling2%

“just makes it easy to apply styles to hair after use”

Ease Of Use2%

“Easy to use”

Brightness/Shine/Glow2%

“Good, shiny”

What buyers complain about

Moist/Dry13%

“doesnt moisturise hair at all”

Value For Money7%

“Waste of money”

Thickness6%

“Not the best for thick hair types”

Smell6%

“it has a slight smell”

Hair Related6%

“doesn't help detangle. curly hair”

Suitability Curly Hair3%

“doesn't help detangle. curly hair”

Oily/Greasy3%

“for moisture it didnt differ much /actually when i straighten my hair i felt it was more greasy than soft”

Suitability Combination Skin2%

“Not really good for your hair or skin”

Suitability Straight Hair2%

“It doesn't let my hair so smooth”

Advertised Vs Actual Product2%

“I thought it was unsented as mentioned in the product details”

Top return reasons

Smell12%

Functionality-Overall10%

Leak-Proof9%

Motor Power8%

Suitability Short Hair7%

Advertised Vs Actual Product6%

Quality-Overall5%

Oily/Greasy5%

Product Condition5%

Value For Money4%

Common questions

Is tsubaki profitable to sell on Amazon United Kingdom?: The niche generates £125K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the tsubaki niche?: 14 brands and 180 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in tsubaki?: Top complaints mined from reviews: Moist/Dry, Value For Money, Thickness. The return rate is 0.3%.
When does demand for tsubaki peak?: Demand peaks in Jan–Mar–Sep–Oct; the busiest month runs 3.4× the quietest.
What does it cost to enter the tsubaki niche?: Listings span £9.97–£32.27; the average listing price is £19.71 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.

tsubaki

tsubaki market data

Competition & brand share

Demand & seasonality

Top tsubaki search terms

Top tsubaki products on Amazon

Top sellers

Newest

Trending

What buyers say about tsubaki

What buyers love

What buyers complain about

Top return reasons

Common questions

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