Is tretinoin cream profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (38/100).

How competitive is the tretinoin cream niche?

7 brands and 38 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in tretinoin cream?

Top complaints mined from reviews: Allergies, Texture/Consistency-Overall, Thickness. The return rate is 0.2%.

When does demand for tretinoin cream peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 7.0× the quietest.

What does it cost to enter the tretinoin cream niche?

Listings span £3.89–£38.85; the average listing price is £13.35 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.

tretinoin cream

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good558.22

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.89–£38.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.35

avg listing price — sweet spot $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£35K

£35K/yr · 99K searches

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, tretinoin cream is a £35K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tretinoin cream market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: £80K–£107K; units × avg price
Conversion rate: 2.6%
Avg BSR: #410
Page quality: 0%
Prime: 78%
Sponsored: 44%
Out of stock: 11.5%
Avg brand age: 47 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

A31346%
Retimax23%
MrCuvaryas14%
Tongyend7%
Aflofarm5%
UNIA3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -14.8% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.0×

Open Trend

Top tretinoin cream search terms

a313 retinol cream38K/yr -14.6%3.9% conv.
vitamin a cream14K/yr -22.6%3.1% conv.
a31320K/yr -8.5%3.2% conv.
a313 retinol cream french original11K/yr -21.8%4.7% conv.
a313 cream7K/yr +31.9%1.9% conv.
vitacid3K/yr -21.9%0.3% conv.
a313 retinol cream french543/yr -29.8%3.5% conv.
bexelora a3134K/yr -100.0%0.0% conv.
bexelora a313 tm retinol skin cream2K/yr -100.0%0.0% conv.

All search terms

Top tretinoin cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

A313 Vitamin A (Retinoids) Lightweight Face Cream for Anti-Aging Reduce Wrinkles Prevents Acne Breakouts and Hyperpigmentation - Skincare for Smooth Radiant Skin - 50g Cream

A313£13.484.2★286 rev

A~313 Vitamin A Retinol Cream

MrCuvaryas£8.544.5★2 rev

Retimax 1500 Vitamin A Retinol Protective Ointment Anti-Ageing Anti-Wrinkles Cream for Sensitive & Dehydrated Skin - 30g

Retimax£7.084.4★3,003 rev

A313 & Retimax 1500 ( 2 pack ) Retinol Vitamin A Retinal Wrinkle Acne Pigmentation Scars Blemish Cream & Gel 80g

Retimax£19.864.0★294 rev

Vitamin A Retinol Cream Retinol Night Cream for Face Hydrating Retinol Night Cream for Women Smooths Fine Lines Reduces Wrinkles and Pigmentation with Vitamin A Cream for Healthy Skin

Tongyend£8.144.2★20 rev

Newest

by launch date

A~313 Vitamin A Retinol Cream

MrCuvaryas£8.542 rev

9mo ago

Vitamin A Retinol Cream Retinol Night Cream for Face Hydrating Retinol Night Cream for Women Smooths Fine Lines Reduces Wrinkles and Pigmentation with Vitamin A Cream for Healthy Skin

Tongyend£8.1420 rev

1y ago

A313 Vitamin A (Retinoids) Lightweight Face Cream for Anti-Aging Reduce Wrinkles Prevents Acne Breakouts and Hyperpigmentation - Skincare for Smooth Radiant Skin - 50g Cream

A313£13.48286 rev

2y ago

Ialuset Hyaluronic Acid + Retinol Vitamin A Anti Ageing AgingDry Skin Night Face Skin Moisturiser Healing Cream & Gel Duo 100g Pump Bottle & 50g Tube

Ialuset£38.8534 rev

6y ago

A313 & Retimax 1500 ( 2 pack ) Retinol Vitamin A Retinal Wrinkle Acne Pigmentation Scars Blemish Cream & Gel 80g

Retimax£19.86294 rev

7y ago

What buyers say about tretinoin cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry20%

“Good for dry skin on hands”

Suitability Dry Skin18%

“Best for dry skin”

Suitability Combination Skin16%

“My skin has improved”

Value For Money14%

“A fair priced Retinol product”

Efficiency9%

“Great product really works”

Gifting Purpose6%

“This cream was a gift for my friend”

Quality-Overall3%

“Very good quality, light cream”

Soft Feel3%

“soft”

Brightness/Shine/Glow3%

“my skin glows the next day”

Smell3%

“Fragrance-free”

What buyers complain about

Allergies19%

“Allergic to it unfortunately”

Texture/Consistency-Overall17%

“the consistency is quite gloopy”

Thickness12%

“Very thick and vaseline like”

Oily/Greasy10%

“It's very greasy”

Functionality-Overall8%

“This cream doesnt work”

Value For Money8%

“Waste of money”

Skin Health8%

“There's no chance that this is going to absorb into your skin”

Absorbency6%

“There's no chance that this is going to absorb into your skin”

Ease Of Application4%

“It didnt rub in very well”

Top return reasons

Advertised Vs Actual Product18%

Oily/Greasy18%

Product Condition12%

Wrinkles12%

Leak-Proof6%

Defective Material/Parts6%

Value For Money6%

Suitability Combination Skin6%

Color Fading/Discoloration6%

Texture/Consistency-Overall6%

Common questions

Is tretinoin cream profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (38/100).
How competitive is the tretinoin cream niche?: 7 brands and 38 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in tretinoin cream?: Top complaints mined from reviews: Allergies, Texture/Consistency-Overall, Thickness. The return rate is 0.2%.
When does demand for tretinoin cream peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 7.0× the quietest.
What does it cost to enter the tretinoin cream niche?: Listings span £3.89–£38.85; the average listing price is £13.35 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.