How competitive is the Tree Hut Body Scrub niche on Amazon United Kingdom?

5 brands and 171 sellers compete in Tree Hut Body Scrub on Amazon United Kingdom. The top 5 Tree Hut Body Scrub products take 64% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Tree Hut Body Scrub?

Tree Hut Body Scrub buyers on Amazon United Kingdom complain most about Smell, Texture/Consistency-Overall, Allergies, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Tree Hut Body Scrub niche?

Tree Hut Body Scrub sells for £13.79 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.41–£19.94. The average incumbent carries 12,307 reviews — the moat a new listing must climb.

Tree Hut Body Scrub

brand-locked demand (top 5 brands take 100% of clicks) — Tree Hut Body Scrub doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47

This niche Category average · 2,481 niches

Is Tree Hut Body Scrub profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tree Hut Body Scrub is a £139K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 33/100.

Tree Hut Body Scrub: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.3% over the last 90 days and 2.6% of searches end in a purchase.

£139K

revenue / yr

Units sold / yr10K

Search volume / yr-20.3%391K

Conversion rate2.6%

Avg price£13.79

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 171

Top-5 product click share64%

Open market0%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Top Tree Hut Body Scrub products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tree Hut Vanilla Shea Sugar Exfoliating & Hydrating Body Scrub 18 oz

Price: £14.77
Rating: 4.7/5
Reviews: 6,731
Age: 1y ago

Massage Gun Deep Tissue Massager Tree Hut Shea Sugar Scrub Coco Colada (Orang)

Price: £13.28
Rating: 4.7/5
Reviews: 27,379
Age: 7y ago

Tree Hut Body Scrub (510g Blue Lagoon)

Price: £16.66
Rating: 4.7/5
Reviews: 2,023
Age: 2y ago

Tree Hut Vanilla Whipped Shea Body Butter 238.1 g with Natural Shea Butter for Nourishing Essential Body Care

Price: £13.83
Rating: 4.4/5
Reviews: 2,072
Age: 1y ago

Tree Hut Shea Sugar Scrub Vitamin C 18oz Ultra Hydrating & Exfoliating Scrub for Nourishing Essential Body Care

Price: £14.77
Rating: 4.7/5
Reviews: 14,880
Age: 6y ago

Newest

by launch date

Vanilla-icious Body Scrub 350g

Price: £7.41
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Tree Hut Aurora Nights Shea Sugar Scrub Exfoliating Body Care Body Scrub Sugar Scrub Dry Skin Unisex Shea Butter Hydrating 18 fl oz

Price: £17.46
Rating: 4.7/5
Reviews: 2,023
Age: 1y ago

Tree Hut Vanilla Nourishing & Moisturizing Foaming Gel Wash 532 ml Hydrating

Price: £19.94
Rating: 4.4/5
Reviews: 2,351
Age: 1y ago

eos Cashmere Skin Collection Pre-Shave Scrub - Vanilla Cashmere Exfoliating Body Scrub Hydrating Shea Sugar 7 fl oz

Price: £12.83
Rating: 4.6/5
Reviews: 1,815
Age: 1y ago

Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz

Price: £18.63
Rating: 4.7/5
Reviews: 1,829
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

171

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Tree Hut87%
Dove6%
Organic Shop3%
eos3%
Ciroa2%
Open — no brand owns it (0%)

Tree Hut Body Scrub demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume391KCVR2.6%Products18Brands5Top 5 Brands100%OOS Rate2.7%Rating4.6★Reviews12,307Avg BSR#151

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.7×

Top Tree Hut Body Scrub search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tree hut body scrub114K/yr -21.9%2.3% conv.
tree hut100K/yr -18.0%1.1% conv.
vanilla body scrub51K/yr -20.0%1.8% conv.
body scrub vanilla20K/yr -14.1%2.2% conv.
treehut body scrub13K/yr -4.3%3.1% conv.
treehut12K/yr -3.0%1.1% conv.
tree hut vanilla16K/yr -27.2%4.6% conv.
body scrub tree hut9K/yr -12.4%3.2% conv.
tree hut scrub8K/yr +7.5%2.6% conv.
tree hut body scrub vanilla22K/yr -60.8%3.9% conv.

What reviews say buyers love and hate about Tree Hut Body Scrub

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Smell40%

“It smells heavenly”

Cleansing13%

“Makes my skin feels so clean and smooth”

Soft Feel12%

“makes you so smooth for good value”

Quality-Overall10%

“Good selling product”

Moist/Dry4%

“Dry super fast”

What buyers complain about

63% of reviews

Smell17%

“Sadly,, it doesnt give off much of a scent even straight out of the tub”

Texture/Consistency-Overall14%

“Not very good, very disappointed in the texture and the results”

Allergies11%

“Gave me the worst shaving rash on my legs”

Thickness9%

“although its thick it sinks in so quickly”

Value For Money6%

“Costly,”

Tree Hut Body Scrub return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition

32%

2Leak-Proof

19%

3Advertised Vs Actual Product

12%

4Smell

5Contamination

Common Tree Hut Body Scrub questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tree Hut Body Scrub 33/100 on Amazon United Kingdom — Skip it. The niche generates £139K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.