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Tree Hut Body Scrub

Fail

The top 5 brands take 100% of clicks, so Tree Hut Body Scrub is a Fail.

Flapen Score
33
33 / 100
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Market size
£139K/yr391K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
64%top-5 click share · 5 brands · 171 sellers

Flapen Score

Tree Hut Body Scrub against its category

The dotted line is the Beauty average. Past it, Tree Hut Body Scrub is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tree Hut Body Scrub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tree Hut Body Scrub 391K times last year and spent an estimated £139K. All 5 brands take every click. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
2.6%
Market size, estimated
£139Ka year
Peak month
November2.7× the quietest month
Top search term
tree hut body scrub114K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £3.41 to £19.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.79 that is £1K to £3K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£3.41–£19.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #151 within Body. It carries 12,307 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
78%
Out of stock, average day
2.7%
Average rank
#151in Body
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,307per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tree Hut Body Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

171

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Tree Hut Body Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Tree Hut Body Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree hut body scrub114K/yr
  • tree hut100K/yr
  • vanilla body scrub51K/yr
  • body scrub vanilla20K/yr
  • treehut body scrub13K/yr
  • treehut12K/yr
  • tree hut vanilla16K/yr
  • body scrub tree hut9K/yr
  • tree hut scrub8K/yr
  • tree hut body scrub vanilla22K/yr

Reviews and returns

What reviews say buyers love and hate about Tree Hut Body Scrub

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.2%of orders come back
“Sadly,, it doesnt give off much of a scent even straight out of the tub”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tree Hut Body Scrub questions

Answered from the same tracked data.