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tree hut body scrub

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 15Conversion 32Competition 35Returns 99Price range 30Avg price 65Brand share 0Review moat 20Quality gap 24

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Good£13.79

avg listing price — sweet spot $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£138K

£139K/yr · 391K searches

Price range

Okay£3.41–£19.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,306.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, tree hut body scrub is a £139K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tree hut body scrub market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
£110K–£138K
units × avg price
Conversion rate
2.6%
Avg BSR
#151
Page quality
0%
Prime
78%
Sponsored
39%
Out of stock
2.7%
Avg brand age
43 months
Avg seller age
151 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

171

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Tree Hut87%
  • Dove6%
  • Organic Shop3%
  • eos3%
  • Ciroa2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.7×

Top tree hut body scrub search terms

  • tree hut body scrub114K/yr
  • tree hut100K/yr
  • vanilla body scrub51K/yr
  • body scrub vanilla20K/yr
  • treehut body scrub13K/yr
  • treehut12K/yr
  • tree hut vanilla16K/yr
  • body scrub tree hut9K/yr
  • tree hut scrub8K/yr
  • tree hut body scrub vanilla22K/yr
All search terms

Top tree hut body scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£14K20%£28K30%£42K40%£55K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about tree hut body scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Smell40%

“It smells heavenly”

Cleansing13%

“Makes my skin feels so clean and smooth”

Soft Feel12%

“makes you so smooth for good value”

Quality-Overall10%

“Good selling product”

Moist/Dry4%

“Dry super fast”

Value For Money4%

“Love this, looked on the high street and it was far cheaper”

Suitability Combination Skin3%

“Perfect product for all skin type”

Suitability Dry Skin3%

“Good for brown skin girlie and dry skin”

Gifting Purpose1%

“A great gift”

Texture/Consistency-Overall1%

“Good texture”

What buyers complain about

Smell17%

“Sadly,, it doesnt give off much of a scent even straight out of the tub”

Texture/Consistency-Overall14%

“Not very good, very disappointed in the texture and the results”

Allergies11%

“Gave me the worst shaving rash on my legs”

Thickness9%

“although its thick it sinks in so quickly”

Value For Money6%

“Costly,”

Oily/Greasy3%

“It is a bit greasy”

Ease Of Cleaning3%

“its quite hard to scrub on my body”

Top return reasons

Product Condition32%
Leak-Proof19%
Advertised Vs Actual Product12%
Smell6%
Contamination6%
Motor Power6%
Moist/Dry4%
Defective Material/Parts4%
Value For Money4%
Ease Of Use3%

Common questions

Is tree hut body scrub profitable to sell on Amazon United Kingdom?
The niche generates £139K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (33/100).
How competitive is the tree hut body scrub niche?
5 brands and 171 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tree hut body scrub?
Top complaints mined from reviews: Smell, Texture/Consistency-Overall, Allergies. The return rate is 0.2%.
When does demand for tree hut body scrub peak?
Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the tree hut body scrub niche?
Listings span £3.41–£19.94; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 12,307 reviews — the moat a new listing must climb.