Skip to content

Travel Toiletries Set for Women

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $62K a year here, so Travel Toiletries Set for Women is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£62K/yr223K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
36%top-5 click share · 30 brands · 101 sellers

Flapen Score

Travel Toiletries Set for Women against its category

The dotted line is the Beauty average. Past it, Travel Toiletries Set for Women is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Toiletries Set for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Toiletries Set for Women 223K times last year and spent an estimated £62K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
1.7%
Market size, estimated
£62Ka year
Peak month
December2.2× the quietest month
Top search term
travel toiletries for women43K searches a year

02 · Price

A sale here is worth £16.30.

Listings sell for £16.30 on average, from £4.96 to £34.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.30 that is £0 to £2K a year per listing.

Average price
£16.30inside the $15 to $100 sweet spot
Price range
£4.96–£34.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #220 within Bath & Body. It carries 682 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
11.0%
Average rank
#220in Bath & Body
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
682per listing
Listings tracked
55

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Travel Toiletries Set for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

101

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

36%

Top 20: 73%

Open market

29%

  • Brand 119%
  • Brand 215%
  • Brand 311%
  • Brand 411%
  • Brand 58%
  • Brand 67%

Demand

Travel Toiletries Set for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Travel Toiletries Set for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel toiletries for women43K/yr
  • mini toiletries for women37K/yr
  • cowshed50K/yr
  • travel minis toiletries women23K/yr
  • travel size toiletries for women17K/yr
  • travel sets for women14K/yr
  • travel kits for women8K/yr
  • travel toiletries set for women7K/yr
  • travel gift sets for women5K/yr
  • travel gift set7K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Toiletries Set for Women

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gifting Purpose”
16%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“leaks”
A buyer, on “Leak-Proof”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Toiletries Set for Women questions

Answered from the same tracked data.