Is travel toiletries set for women profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 55 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the travel toiletries set for women niche?

30 brands and 101 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in travel toiletries set for women?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.5%.

When does demand for travel toiletries set for women peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the travel toiletries set for women niche?

Listings span £4.96–£34.96; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.

travel toiletries set for women

Worth a look

Shows low returns (0.5%), but a small market ($62K/yr) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Avg price

Great£16.30

avg listing price — sweet spot $15–$100

Review moat

Good682.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good£4.96–£34.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£62K

£62K/yr · 223K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, travel toiletries set for women is a £62K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

travel toiletries set for women market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £82K–£98K; units × avg price
Conversion rate: 1.7%
Avg BSR: #220
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 11.0%
Avg brand age: 31 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

101

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

36%

Top 20: 73%

Open market

29%

Cowshed19%
Inese15%
HUBSIDIA11%
Pheleam11%
SANCTUARY8%
RowMi7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top travel toiletries set for women search terms

travel toiletries for women43K/yr -4.8%1.7% conv.
mini toiletries for women37K/yr -13.3%0.8% conv.
cowshed50K/yr -6.3%3.2% conv.
travel minis toiletries women23K/yr -1.1%1.0% conv.
travel size toiletries for women17K/yr +11.4%1.1% conv.
travel sets for women14K/yr +9.3%0.9% conv.
travel kits for women8K/yr +8.3%1.0% conv.
travel toiletries set for women7K/yr +34.8%1.3% conv.
travel gift sets for women5K/yr +45.3%0.9% conv.
travel gift set7K/yr -0.4%0.7% conv.

All search terms

Top travel toiletries set for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Womens Mini Travel Toiletries Set - Essentials for Hospital Materinty Camping Holiday & Vacation Travel Size Toiletries Under 100ml Clear Travel Bag Mini Toiletries Airport Security Approved

Pheleam£16.764.5★30 rev

Womens Mini Travel Toiletries Set Travel Size Toiletries Under 100ml Airport Security Approved Essentials with Clear Travel Bag for Holiday Hospital Maternity Camping

Inese£16.835.0★14 rev

Womens Essential Travel Toiletry Kit TSA Approved Clear Bag with Shampoo Conditioner Coconut Shower Gel Toothbrush & Case Toothpaste Facial Wash Comb & Perfume Atomiser

RowMi£18.104.9★19 rev

Travel Toiletries Set for Women 11 Piece Holiday Mini Toiletries Kit

HUBSIDIA£24.854.7★90 rev

e.l.f. SKIN Jet Set Hydration Kit Travel Friendly Hydrating Skincare Set Face Cleanser Balm Moisturiser Eye Cream and Night Cream Vegan and Cruelty-Free

e.l.f.£12.684.6★10,662 rev

Newest

by launch date

Travel Toiletries Set for Women Travel Size Toiletries Under 100ml Airport Security Approved Essentials with Clear Travel Bag Mini Toiletries for Holiday Hospital Maternity & Camping

Inese£16.200 rev

3mo ago

Travel Size Shampoo & Conditioner 2x90ml with Austrailian Eucalyptus Extract - Travel essentials Small cabin approved bottle. Multi-pack deal 2x90ml Travel bottles Holiday essentials for women

AQUA THOUGHTS£6.1226 rev

5mo ago

Cowshed Pamper Set Indulge Bath & Shower Gel & Refresh Hand Cream with Rejuvenate Mineral-Rich Sheet Mask | Paraben-Free Moisturising Bodycare | Luxury Spa Gift Set

Cowshed£16.242 rev

5mo ago

Womens Mini Travel Toiletries Set Travel Size Toiletries Under 100ml Airport Security Approved Essentials with Clear Travel Bag for Holiday Hospital Maternity Camping

Inese£16.8314 rev

6mo ago

Travel Toiletries Set for Women - Mini Toiletries Kit for Holiday Hospital Overnight Stays Airport Security Approved Travel Size with Airport Approved Security Bag Essential Items

Pheleam£22.7414 rev

7mo ago

What buyers say about travel toiletries set for women

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose20%

“Birthday gift”

Value For Money15%

“Good price”

Quality-Overall15%

“This is a good quality bag”

Smell12%

“Amazing smell”

Size-Overall10%

“Fits everything”

Advertised Vs Actual Product4%

“Very useful and just as advertised”

Ease Of Use3%

“Quick and easy”

Soft Feel2%

“Smooth and feels lovely”

Moist/Dry2%

“Good hydration for my skin”

Suitability Combination Skin1%

“Amazing for skin”

What buyers complain about

Leak-Proof16%

“leaks”

Size-Overall16%

“This set is tiny”

Quality-Overall7%

“Looks cheap”

Value For Money7%

“Not worth the money”

Smell5%

“the smell is not good”

Durability5%

“Dont last”

Strength4%

“They feel a bit flimsy”

Ease Of Use3%

“It can be difficult to get out though sometimes”

Allergies3%

“Bad reaction”

Material Quality2%

“The machines didnt like something about the material of the bottles”

Top return reasons

Size-Overall42%

Leak-Proof15%

Value For Money7%

Quality-Overall6%

Color3%

Smell3%

Defective Material/Parts3%

Advertised Vs Actual Product2%