travel size hair mousse
Worth a lookShows low returns (0.1%), but a small market ($40K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay£2.12–£27.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,927.45avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.70avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 86K searches
According to Flapen's Amazon United Kingdom niche tracking, travel size hair mousse is a £40K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
travel size hair mousse market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £39K–£46K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 79%
- Out of stock
- 4.9%
- Avg brand age
- 65 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
168
Top-5 brand share
72%
Top 20: 98%
Top-5 click share
47%
Top 20: 82%
Open market
24%
- Charles Worthington20%
- Wella Professionals18%
- WELLA13%
- Percy & Reed13%
- John Frieda7%
- The Curl Company4%
Top travel size hair mousse search terms
- travel size hair mousse24K/yr
- charles worthington mousse12K/yr
- travel hair mousse7K/yr
- travel size mousse5K/yr
- travel size hair mousse 100ml4K/yr
- wella eimi6K/yr
- travel mousse4K/yr
- hair mousse travel size4K/yr
- mini hair mousse travel size3K/yr
- travel size hair mousse 50ml4K/yr
Top travel size hair mousse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Charles Worthington Volume & Bounce Body Booster Mousse (50ML HANDBAG SIZE)
Charles Worthington£6.904.4★52 rev
Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 75ml
Wella Professionals£5.324.4★584 rev
Wella Professionals Eimi Travel Size Extra Volume Styling Mousse - 75ml
WELLA£7.134.3★121 rev
Percy & Reed The Full Effect Kit Volumising Mousse 50ml Wonder Balm Hair Primer 30ml Travel Size Styling Gift Set Hair Mousse and Cream Fights Frizz Boosts Shine 72H Humidity Control
Percy & Reed£10.203.8★17 rev
Percy & Reed Volumising Mousse 50ml Hair Mousse for Volume Fine Hair Lightweight Foam Long Lasting Adds Bounce and Texture UV Protection Humidity Resistant No Sticky Session Styling Collection
Percy & Reed£7.494.2★226 rev
Newest
by launch date
Clara Volumizing Mousse Volumizing Mousse for Fine Hair Lightweight Hair Volume Mousse Thickening Styling Mousse for Lift & Texture Humidity Resistant Blow Dry Mousse 150ml
CLARA£7.4171 rev
John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam 150ml
John Frieda£5.3065 rev
Olive Oil Styling Mousse for Curly Hair Lightweight Curl Cream & Hair Foam with Nourishing Olive Oil. Provides Long-Lasting Hold Fluffy Volume & Frizz Control. Ideal for Travel & Everyday Styling.
LOOOKSHE£4.1612 rev
Percy & Reed The Full Effect Kit Volumising Mousse 50ml Wonder Balm Hair Primer 30ml Travel Size Styling Gift Set Hair Mousse and Cream Fights Frizz Boosts Shine 72H Humidity Control
Percy & Reed£10.2017 rev
Schwarzkopf Mousse Volume 200ml Hold Level 4 Hair Mousse for Fine Hair Volumising Mousse that Prevents Blow-Dry Damage Non-Sticky Vegan Formula*
Schwarzkopf£2.88446 rev
Trending
90-day click momentum
Aveda Phomollient Styling Foam | Weightless Mousse for Fine to Medium Hair 50ml
Aveda£10.834.6★
Clara Volumizing Mousse Volumizing Mousse for Fine Hair Lightweight Hair Volume Mousse Thickening Styling Mousse for Lift & Texture Humidity Resistant Blow Dry Mousse 150ml
CLARA£7.414.3★
John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam 150ml
John Frieda£5.304.6★
ORS Olive Oil Wrap/Set Mousse with Coconut Oil Fast-Drying Styling Foam for Natural Relaxed & Textured Hair Ideal for Wraps Moulding & Roller Sets 207ml
ORS£3.914.6★
2 Pack Foam Pump Bottle Travel 50 ml/1.7 oz Small Size Mousse Foam Soap Dispenser Clear Plastic Foaming Soap Dispenser Mini Empty Refillable Pump Containers for Face Wash Lash Shampoo Skin Care
Mozeat Lens£5.754.5★
What buyers say about travel size hair mousse
What buyers praise and complain about, mined from review topics.What buyers love
“Always good quality from John Frieda”
“LOVELY SMELL”
“It was easy to style too”
“Great value”
“Great for fine, flat hair”
“Perfect for soft”
“As described”
“It keeps my hair in place without looking overdone”
“Great for curly hair”
“Its great for a fresh blow-dry look”
What buyers complain about
“OVERPRICED”
“Didnt work”
“pulled through my hair”
“doesnt smell nice”
“I sound it sticky”
“Smaller than expected”
“Doesnt work as it says - does nothing for my fine thin hair”
“POOR PRODUCT”
“I was worried it would make my hair greasy/oily”
“Makes hair very dry”
Top return reasons
Common questions
- Is travel size hair mousse profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 38 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the travel size hair mousse niche?
- 22 brands and 168 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in travel size hair mousse?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Hair Related. The return rate is 0.1%.
- What does it cost to enter the travel size hair mousse niche?
- Listings span £2.12–£27.28; the average listing price is £7.70 (sweet spot $15–$100). The average incumbent carries 1,927 reviews — the moat a new listing must climb.