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Travel Size Hair Mousse

Travel Size Hair Mousse shows low returns (0.1%), but a small market ($40K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

Market size 10Growth 55Conversion 67Competition 63Returns 99Price range 49Avg price 21Brand share 55Review moat 46Quality gap 63
This niche Category average · 2,481 niches

Is Travel Size Hair Mousse profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Travel Size Hair Mousse is a £40K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.

Travel Size Hair Mousse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +28.5% over the last 90 days and 6.1% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr6K
Search volume / yr+28.5%86K
Conversion rate6.1%
Avg price£7.70

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers22 · 168
Top-5 product click share47%
Open market28%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement79%
New entrants (1y)6· 2 succeeded
Avg rating4.4★
Avg reviews1,927

Top Travel Size Hair Mousse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

168

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

47%

Top 20: 82%

Open market

24%

  • Charles Worthington20%
  • Wella Professionals18%
  • WELLA13%
  • Percy & Reed13%
  • John Frieda7%
  • The Curl Company4%

Top Travel Size Hair Mousse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • travel size hair mousse24K/yr
  • charles worthington mousse12K/yr
  • travel hair mousse7K/yr
  • travel size mousse5K/yr
  • travel size hair mousse 100ml4K/yr
  • wella eimi6K/yr
  • travel mousse4K/yr
  • hair mousse travel size4K/yr
  • mini hair mousse travel size3K/yr
  • travel size hair mousse 50ml4K/yr

What reviews say buyers love and hate about Travel Size Hair Mousse

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall14%

Always good quality from John Frieda

Smell13%

LOVELY SMELL

Hair Styling10%

It was easy to style too

Value For Money8%

Great value

Suitability Straight Hair5%

Great for fine, flat hair

What buyers complain about

57% of reviews
Value For Money12%

OVERPRICED

Functionality-Overall8%

Didnt work

Hair Related8%

pulled through my hair

Smell5%

doesnt smell nice

Adhesion/Stickiness5%

I sound it sticky

Travel Size Hair Mousse return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
14%
2Advertised Vs Actual Product
13%
3Functionality-Overall
10%
4Suitability Short Hair
6%
5Leak-Proof
5%

Common Travel Size Hair Mousse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Size Hair Mousse 54/100 on Amazon United Kingdom — Worth a look. The niche generates £40K/yr across 38 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved +28.5% over the last 90 days.
Travel Size Hair Mousse buyers on Amazon United Kingdom complain most about Value For Money, Functionality-Overall, Hair Related, the themes mined from the niche's reviews. Its return rate is 0.1%.