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Travel Shower Gel

Maybe

An estimated 0.1% of orders come back. But products sell for $5.93 on average, outside the sweet spot, so Travel Shower Gel is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£114K/yr227K searches / yr
90-day growth
+53.3%search demand this quarter
Competition
51%top-5 click share · 17 brands · 127 sellers

Flapen Score

Travel Shower Gel against its category

The dotted line is the Beauty average. Past it, Travel Shower Gel is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Shower Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Shower Gel 227K times last year and spent an estimated £114K. The top 5 brands take 82% of clicks. Demand peaks in Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
+53.3%
Conversion, latest week
8.5%
Market size, estimated
£114Ka year
Peak month
August2.7× the quietest month
Top search term
travel shower gel58K searches a year

02 · Price

A sale here is worth £5.93.

Listings sell for £5.93 on average, from £0.93 to £23.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.93 that is £3K to £4K a year per listing.

Average price
£5.93under the $15 to $100 sweet spot
Price range
£0.93–£23.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #225 within Bath & Body. It carries 2,493 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
96%
Out of stock, average day
4.3%
Average rank
#225in Bath & Body
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,493per listing
Listings tracked
28

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Travel Shower Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

127

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 94%

Open market

13%

  • FAITH IN NATURE33%
  • NIVEA22%
  • Baylis & Harding11%
  • Dove10%
  • SANCTUARY6%
  • Sol de Janeiro5%
  • Open — no brand owns it (11 brands, 13%)

Demand

Travel Shower Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.7×

Search terms

Top Travel Shower Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel shower gel58K/yr
  • travel body wash25K/yr
  • travel size shower gel27K/yr
  • mini shower gel27K/yr
  • travel size body wash14K/yr
  • 100ml shower gel12K/yr
  • travel shower gel 100ml13K/yr
  • mini body wash11K/yr
  • mini shower gel travel size9K/yr
  • shower gel travel size8K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Shower Gel

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.1%of orders come back
“Such a strong smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Shower Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data