travel makeup brushes
Worth a lookShows low returns (0.3%), but a small market ($12K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great£15.29avg listing price — sweet spot $15–$100
Price range
Good£3.28–£40.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,410.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£12K£12K/yr · 91K searches
According to Flapen's Amazon United Kingdom niche tracking, travel makeup brushes is a £12K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
travel makeup brushes market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £31K–£38K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 8.5%
- Avg brand age
- 36 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
212
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
25%
Top 20: 63%
Open market
46%
- Revolution Beauty London19%
- Technic9%
- W77%
- bonvoyage7%
- L'Oreal Paris6%
- Muiefe5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 27.1×
Top travel makeup brushes search terms
- revolution makeup set19K/yr
- mini makeup set8K/yr
- mac makeup gift set13K/yr
- make up gifts for teenage girls9K/yr
- make up gifts for women7K/yr
- makeup gift sets for teenage girls7K/yr
- make up beginner set4K/yr
- teenager make up sets for girls5K/yr
- make up gift sets for teenage girls5K/yr
- mac make up gift set3K/yr
Top travel makeup brushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revolution Beauty Makeup Advent Calendar 2025 24 Must-Have Products Set with Lip Gloss Highlighter Blush Brushes and Mascara Vegan and Cruelty-Free
Revolution Beauty London£30.104.6★1,170 rev
LOréal Paris Fresh Face Primer Lipstick & Mascara Trio Gift Set Prime Lab 24H Pore Minimiser Primer Hydrating Balm-In-Lipstick In 191 Nude Heaven & Lash Paradise Mascara Enriched With Castor Oil
L'Oreal Paris£12.744.5★324 rev
Revolution Full Look Makeup Brush Gift Set 7-Piece Eye Face & Cheek Collection with Blending Sponge Vegan & Cruelty-Free
Revolution Beauty London£12.774.6★9 rev
Muiefe Makeup Set All in One Make Up Starter Kit Cosmetic Makeup Bundle Include Eyeshadow Palette Foundation Lip Gloss Concealer Eyeliner Mascara Makeup Gift Sets for Women & Teenage Girls
Muiefe£16.204.7★238 rev
W7 On the Go Essentials - Mini Makeup Must-Haves with Primer Setting Spray Mascara Golden Glow Bronzing Drops & Beauty Sponge - Travel or Handbag Size Essentials
W7£6.984.6★596 rev
Newest
by launch date
All in One Makeup Set for Women Full Kit Make Up Gift Set Makeup Essential Bundle Includes Foundation Eyeshadow Palette Concealer Lipstick Eyeliner Mascara Cosmetic Brush Set For Women Girls Teens
CHAFFUL£20.3038 rev
All in One Full Makeup Kit Makeup Gift Sets for Women Make Up Set for Teenage Girls Makeup Essential Bundle with Eyeshadow Palette Foundation Blush Lipgloss Eyeliner Mascara Eyebrow Pencil Brushes
Viugex£11.25133 rev
Revolution Full Look Makeup Brush Gift Set 7-Piece Eye Face & Cheek Collection with Blending Sponge Vegan & Cruelty-Free
Revolution Beauty London£12.779 rev
Revolution Pout Bomb Plumping Lip Gloss Trio Gift Set 3 Full-Size Glosses with Hyaluronic Acid & Peptides Vegan & Cruelty-Free
Revolution Beauty London£10.7511 rev
Makeup Set for Women Makeup Full Kit for Beginners & Professionals Travel Makeup Set for Teens & Adults Makeup Gift Set for Girls Eyeshadow Palette Lip Gloss Face & Eye Make up
PWYSHXDF£8.3862 rev
Trending
90-day click momentumAll in One Makeup Set for Women Full Kit Make Up Gift Set Makeup Essential Bundle Includes Foundation Eyeshadow Palette Concealer Lipstick Eyeliner Mascara Cosmetic Brush Set For Women Girls Teens
CHAFFUL£20.304.4★
All in One Full Makeup Kit Makeup Gift Sets for Women Make Up Set for Teenage Girls Makeup Essential Bundle with Eyeshadow Palette Foundation Blush Lipgloss Eyeliner Mascara Eyebrow Pencil Brushes
Viugex£11.254.4★
Revolution Beauty Makeup Advent Calendar 2025 24 Must-Have Products Set with Lip Gloss Highlighter Blush Brushes and Mascara Vegan and Cruelty-Free
Revolution Beauty London£30.104.6★
Makeup Revolution Pro Masterclass Set - The Ultimate PRO Glam Kit for Party-Ready Looks with Full Coverage Concealer Glitter Eyeshadows Eyebrow Cushion Foundation Drops Highlighter
beauty mix£18.214.3★
bonvoyage Makeup Kit For Eyes Lips And Face With Eyeshadows Lipsticks Highlighter Bronzer and More Accessories Included Travel In Colour
bonvoyage£8.364.5★
What buyers say about travel makeup brushes
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic price”
“Good value and quality arrived quickly”
“Perfect for Gifting”
“love the colours”
“Every item is easy to handle”
“what i will say it feels nice on my skin”
“Just what i needed”
“fits everything in it”
“Its everything you need for a flawless look”
“Perfect make up set, grate colours, nice design”
What buyers complain about
“Small travel pack”
“The quality isn't premium”
“she say she been baddiefied. bought this 4 mi mum but she look like kim k”
“I didn't like the colours”
“my daughter had an allergic reaction to it”
“so a bit of a waste of money for me”
“had a chemical smell”
“couldn't use it”
“Some of the packaging wasn't in English so for a younger child make it harder to know what they are for”
“Mascara was missing very disappointed”
Top return reasons
Common questions
- Is travel makeup brushes profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 65 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the travel makeup brushes niche?
- 34 brands and 212 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in travel makeup brushes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for travel makeup brushes peak?
- Demand peaks in Nov–Dec; the busiest month runs 27.1× the quietest.
- What does it cost to enter the travel makeup brushes niche?
- Listings span £3.28–£40.65; the average listing price is £15.29 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.