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Travel Makeup Brushes

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $12K a year here, so Travel Makeup Brushes is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£12K/yr91K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
25%top-5 click share · 34 brands · 212 sellers

Flapen Score

Travel Makeup Brushes against its category

The dotted line is the Beauty average. Past it, Travel Makeup Brushes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Makeup Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Makeup Brushes 91K times last year and spent an estimated £12K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
0.9%
Market size, estimated
£12Ka year
Peak month
December27.1× the quietest month
Top search term
revolution makeup set19K searches a year

02 · Price

A sale here is worth £15.29.

Listings sell for £15.29 on average, from £3.28 to £40.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.29 that is £0 to £2K a year per listing.

Average price
£15.29inside the $15 to $100 sweet spot
Price range
£3.28–£40.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #119 within Make-up. It carries 1,411 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#119in Make-up
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,411per listing
Listings tracked
65

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Travel Makeup Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

212

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

25%

Top 20: 63%

Open market

46%

  • Brand 119%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Travel Makeup Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 27.1×

Search terms

Top Travel Makeup Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revolution makeup set19K/yr
  • mini makeup set8K/yr
  • mac makeup gift set13K/yr
  • make up gifts for teenage girls9K/yr
  • make up gifts for women7K/yr
  • makeup gift sets for teenage girls7K/yr
  • make up beginner set4K/yr
  • teenager make up sets for girls5K/yr
  • make up gift sets for teenage girls5K/yr
  • mac make up gift set3K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Makeup Brushes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
25%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Small travel pack”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Makeup Brushes questions

Answered from the same tracked data.