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Travel Makeup Brushes

Travel Makeup Brushes shows low returns (0.3%), but a small market ($12K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 3Growth 14Conversion 11Competition 90Returns 98Price range 69Avg price 76Brand share 86Review moat 52Quality gap 48
This niche Category average · 2,481 niches

Is Travel Makeup Brushes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Travel Makeup Brushes is a £12K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Travel Makeup Brushes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.2% over the last 90 days and 0.9% of searches end in a purchase.

£12K

revenue / yr

Units sold / yr3K
Search volume / yr-21.2%91K
Conversion rate0.9%
Avg price£15.29

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers34 · 212
Top-5 product click share25%
Open market51%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement78%
New entrants (1y)12· 3 succeeded
Avg rating4.5★
Avg reviews1,411

Top Travel Makeup Brushes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

£0£244£489£733£9781101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

212

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

25%

Top 20: 63%

Open market

46%

  • Revolution Beauty London19%
  • Technic9%
  • W77%
  • bonvoyage7%
  • L'Oreal Paris6%
  • Muiefe5%

Travel Makeup Brushes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR0.9%Products65Brands34Top 5 Brands49%OOS Rate8.5%Rating4.5★Reviews1,411Avg BSR#119
70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 27.1×

Top Travel Makeup Brushes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • revolution makeup set19K/yr
  • mini makeup set8K/yr
  • mac makeup gift set13K/yr
  • make up gifts for teenage girls9K/yr
  • make up gifts for women7K/yr
  • makeup gift sets for teenage girls7K/yr
  • make up beginner set4K/yr
  • teenager make up sets for girls5K/yr
  • make up gift sets for teenage girls5K/yr
  • mac make up gift set3K/yr

What reviews say buyers love and hate about Travel Makeup Brushes

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Value For Money24%

Fantastic price

Quality-Overall21%

Good value and quality arrived quickly

Gifting Purpose20%

Perfect for Gifting

Color9%

love the colours

Ease Of Use2%

Every item is easy to handle

What buyers complain about

69% of reviews
Size-Overall25%

Small travel pack

Quality-Overall16%

The quality isn't premium

Advertised Vs Actual Product7%

she say she been baddiefied. bought this 4 mi mum but she look like kim k

Color7%

I didn't like the colours

Allergies4%

my daughter had an allergic reaction to it

Travel Makeup Brushes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Quality-Overall
15%
3Defective Material/Parts
10%
4Color
7%
5Value For Money
7%

Common Travel Makeup Brushes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Makeup Brushes 50/100 on Amazon United Kingdom — Worth a look. The niche generates £12K/yr across 65 tracked products. 3 of 12 products launched in the last 360 days are still selling. Search demand moved -21.2% over the last 90 days.
Search demand for Travel Makeup Brushes on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 27.1× the quietest.