Travel Hand Cream
FailThe top 5 brands take 100% of clicks, so Travel Hand Cream is a Fail.
- Flapen Score
- 32 / 100Ranks 2,400 of 2,481 Beauty niches · −15 vs the category median of 4732
- Market size
- £85K/yr229K searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 75%top-5 click share · 3 brands · 62 sellers
Flapen Score
Travel Hand Cream against its category
The dotted line is the Beauty average. Past it, Travel Hand Cream is stronger. Inside it, weaker.
Market
The Travel Hand Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Hand Cream 229K times last year and spent an estimated £85K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 15.5%
- Market size, estimated
- £85Ka year
- Top search term
- neutrogena hand cream98K searches a year
02 · Price
A sale here is worth £2.39.
Listings sell for £2.39 on average, from £1.05 to £4.36. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £2.39 that is £7K to £10K a year per listing.
- Average price
- £2.39under the $15 to $100 sweet spot
- Price range
- £1.05–£4.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Body. It carries 10,615 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Body
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,615per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Travel Hand Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neutrogena Norwegian Formula Concentrated Unscented Hand Cream (1x 50ml) with Glycerin Vitamin E for Immediate and Lasting Relief from Dry Skin and Chapped Hands
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 25,870
- Age
- 17y ago

NIVEA Intensive Moisture Hand Cream (100ml) Nourishing Hand Cream with Almond Oil and Shea Butter Daily Intensive Moisturising Hand Lotion for Dry Hands
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 1,747
- Age
- 4y ago

Neutrogena Norwegian Formula Fast-Absorbing Hand Cream (1x 75ml) Lightweight and Non-Greasy Formula for Dry Hands Provides Nourishment and Protection Suitable for Sensitive Skin
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 25,870
- Age
- 17y ago

Neutrogena Norwegian Formula Intense Repair Unscented Hand Cream (1 x 100ml) With Glycerin and Panthenol Helps Protect Very Dry Hands for Instant Relief with Long Lasting Care
- Price
- £4.36
- Rating
- 4.8/5
- Reviews
- 656
- Age
- 3y ago

NIVEA Soft Moisturising Cream (75ml) 48H Moisturising Cream for Face Body and Hands with Vitamin E and Jojoba Oil Hand Lotion Moisturises Deeply Vegan Formula Day Moisturiser
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 2,462
- Age
- 10y ago
Trending
estimated 90-day click momentum
Neutrogena Norwegian Formula Hand and Nail Cream (1x 75ml) Nourishing Intensive Hand Moisturiser with Glycerin Vitamin E for Healthier Softer Skin Lotion to Strengthen Nails and Soften Cuticles
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 3,462
- Age
- 16y ago

Neutrogena Norwegian Formula Concentrated Unscented Hand Cream (1x 50ml) with Glycerin Vitamin E for Immediate and Lasting Relief from Dry Skin and Chapped Hands
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 25,870
- Age
- 17y ago

Neutrogena Norwegian Formula Anti-Age Hand Cream with SPF20 (1 x 75 ml) Hand Lotion with Fast-Absorbing Texture Provides Intense Hydration and Helps Restore Skins Suppleness
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 2,195
- Age
- 11y ago

NIVEA Soft Moisturising Cream (75ml) 48H Moisturising Cream for Face Body and Hands with Vitamin E and Jojoba Oil Hand Lotion Moisturises Deeply Vegan Formula Day Moisturiser
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 2,462
- Age
- 10y ago

NIVEA Intensive Moisture Hand Cream (100ml) Nourishing Hand Cream with Almond Oil and Shea Butter Daily Intensive Moisturising Hand Lotion for Dry Hands
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 1,747
- Age
- 4y ago
Newest
by launch date
Neutrogena Norwegian Formula Intense Repair Unscented Hand Cream (1 x 100ml) With Glycerin and Panthenol Helps Protect Very Dry Hands for Instant Relief with Long Lasting Care
- Price
- £4.36
- Rating
- 4.8/5
- Reviews
- 656
- Age
- 3y ago

NIVEA Intensive Moisture Hand Cream (100ml) Nourishing Hand Cream with Almond Oil and Shea Butter Daily Intensive Moisturising Hand Lotion for Dry Hands
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 1,747
- Age
- 4y ago

NIVEA 3in1 Q10 Anti-Age Care Hand Cream (100ml) Moisturising Hand Cream Reduces the Appearance of Wrinkles with Q10 and UV Filters NIVEA Hand Cream for 24 Hour Moisture
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 5y ago

NIVEA Soothing Care Aloe Vera Hand Cream (75ml) 24H Moisturising Hand Cream for Dry Cracked Hands Non-Greasy Fast-Absorbing Formula Soothes Skin
- Price
- £1.05
- Rating
- 4.6/5
- Reviews
- 2,132
- Age
- 6y ago

NIVEA Soft Moisturising Cream (75ml) 48H Moisturising Cream for Face Body and Hands with Vitamin E and Jojoba Oil Hand Lotion Moisturises Deeply Vegan Formula Day Moisturiser
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 2,462
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
62
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Neutrogena70%
- NIVEA25%
- Beiersdorf5%
Demand
Travel Hand Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked
Search terms
Top Travel Hand Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neutrogena hand cream98K/yr
- nivea hand cream57K/yr
- norwegian formula hand cream21K/yr
- nivea hand cream intensive moisture5K/yr
- travel hand cream8K/yr
- hand cream nivea7K/yr
- hand cream bulk6K/yr
- neutrogena hand cream norwegian7K/yr
- neutrogena norwegian formula hand cream4K/yr
- hand cream neutrogena5K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Hand Cream
We read the reviews and the return reasons for every product selling here.
“very dry skin too”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Hand Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









