How competitive is the Travel Hairspray niche on Amazon United Kingdom?

7 brands and 69 sellers compete in Travel Hairspray on Amazon United Kingdom. The top 5 Travel Hairspray products take 89% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Travel Hairspray?

Travel Hairspray buyers on Amazon United Kingdom complain most about Hair Related, Size-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Travel Hairspray niche?

Travel Hairspray sells for £3.68 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.21–£6.41. The average incumbent carries 3,236 reviews — the moat a new listing must climb.

Travel Hairspray

prices mostly outside the sweet spot ($1.21–$6.41) — Travel Hairspray doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

This niche Category average · 2,481 niches

Is Travel Hairspray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Travel Hairspray is a £106K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.

Travel Hairspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +50.2% over the last 90 days and 13.8% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr30K

Search volume / yr+50.2%209K

Conversion rate13.8%

Avg price£3.68

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 69

Top-5 product click share89%

Open market5%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Travel Hairspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Silvikrin Classic Hairspray Firm Hold 75 ml

Price: £1.21
Rating: 4.5/5
Reviews: 625
Age: 17y ago

Silvikrin Classic Hairspray Maximum Hold 75 ml

Price: £1.66
Rating: 4.4/5
Reviews: 1,800
Age: 16y ago

John Frieda Frizz Ease Moisture Barrier Hairspray 75ml

Price: £2.84
Rating: 4.2/5
Reviews: 101
Age: 6mo ago

Bed Head by TIGI - Masterpiece Shiny Hairspray - Strong Hold - High Shine Finish - Travel Size Hair Styling - 75 ml

Price: £4.99
Rating: 4.4/5
Reviews: 2,215
Age: 5y ago

LOreal Paris Elnett Extra Strong Hold Hair Spray gives up to 24H extra strong hold with natural looking shine feels clean and ready to restyle 200 ml

Price: £3.22
Rating: 4.7/5
Reviews: 1,111
Age: 17y ago

Newest

by launch date

John Frieda Frizz Ease Moisture Barrier Hairspray 75ml

Price: £2.84
Rating: 4.2/5
Reviews: 101
Age: 6mo ago

LOréal Paris Elnett Hair Spray for Dull Hair Strong Hold & Shine Hairspray Enriched with Vitamin E Up to 72h Natural Strong Hold Protects from Hair Frizz 200ml

Price: £3.17
Rating: 4.5/5
Reviews: 158
Age: 2y ago

Bed Head by TIGI - Masterpiece Shiny Hairspray - Strong Hold - High Shine Finish - Travel Size Hair Styling - 75 ml

Price: £4.99
Rating: 4.4/5
Reviews: 2,215
Age: 5y ago

Moroccanoil Luminous Hair Spray Strong 75 ml

Price: £6.02
Rating: 4.4/5
Reviews: 9,743
Age: 12y ago

ghd Perfect Ending Final Fix Hairspray 75 ml

Price: £6.41
Rating: 4.4/5
Reviews: 849
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

WELLA71%
John Frieda10%
L'Oreal Paris7%
TIGI4%
ghd3%
Moroccanoil2%
Open — no brand owns it (1 brand, 2%)

Travel Hairspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume209KCVR13.8%Products9Brands7Top 5 Brands95%OOS Rate0.0%Rating4.5★Reviews3,236Avg BSR#41

Peak months: Jun · busiest ÷ quietest = 1.9×

Top Travel Hairspray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

travel hairspray52K/yr +47.4%11.8% conv.
mini hairspray32K/yr +53.6%12.1% conv.
travel size hairspray34K/yr +36.3%8.4% conv.
hairspray travel size16K/yr +110.2%10.7% conv.
small hairspray9K/yr +97.3%13.6% conv.
travel hair spray9K/yr +61.9%8.7% conv.
100ml hairspray8K/yr +57.0%9.3% conv.
mini hair spray8K/yr +34.9%10.0% conv.
hair spray travel size8K/yr +56.3%8.8% conv.
mini hairspray travel size8K/yr +42.7%11.8% conv.

What reviews say buyers love and hate about Travel Hairspray

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews

Smell12%

“I really like the slight fragrance which is quite subtle”

Value For Money12%

“Not expensive”

Quality-Overall11%

“Amazing quality”

Advertised Vs Actual Product8%

“Does the job”

Size-Overall7%

“Perfect size for my bag”

What buyers complain about

45% of reviews

Hair Related9%

“Your hair doesnt move”

Size-Overall8%

“Small”

Smell6%

“the new smell feels so cheap”

Moist/Dry5%

“its made my hair feel like wet dead grass”

Defective Material/Parts4%

“Broken top can't use”

Travel Hairspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

43%

2Value For Money

3Defective Material/Parts

4Strength

5Smell

Common Travel Hairspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Hairspray 43/100 on Amazon United Kingdom — Skip it. The niche generates £106K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +50.2% over the last 90 days.