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Travel Face Wash

Fail

Prices span $1.85–$16.13, mostly outside the sweet spot, so Travel Face Wash is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£73K/yr122K searches / yr
90-day growth
+35.0%search demand this quarter
Competition
55%top-5 click share · 13 brands · 148 sellers

Flapen Score

Travel Face Wash against its category

The dotted line is the Beauty average. Past it, Travel Face Wash is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Face Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Face Wash 122K times last year and spent an estimated £73K. The top 5 brands take 91% of clicks. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+35.0%
Conversion, latest week
8.5%
Market size, estimated
£73Ka year
Peak month
May1.8× the quietest month
Top search term
travel face wash24K searches a year

02 · Price

A sale here is worth £7.09.

Listings sell for £7.09 on average, from £1.85 to £16.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.09 that is £2K to £4K a year per listing.

Average price
£7.09under the $15 to $100 sweet spot
Price range
£1.85–£16.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #66 within Body. It carries 9,341 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#66in Body
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,341per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Travel Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

148

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

8%

  • Brand 137%
  • Brand 224%
  • Brand 314%
  • Brand 414%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (7 brands, 8%)

Demand

Travel Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Travel Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel face wash24K/yr
  • cerave travel size17K/yr
  • travel size face wash13K/yr
  • mini face wash10K/yr
  • simple refreshing face wash10K/yr
  • travel cleanser8K/yr
  • face wash travel size6K/yr
  • travel size cleanser6K/yr
  • cerave travel size set4K/yr
  • travel size face cleanser4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Face Wash

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Allergies”
0.2%of orders come back
“Irritating my skin”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Face Wash questions

Answered from the same tracked data.