travel face wash
Skip itPrices mostly outside the sweet spot ($1.85–$16.13) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Growth
Good+35.0%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad9,340.68avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.09avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 122K searches
Price range
Bad£1.85–£16.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, travel face wash is a £73K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
travel face wash market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £71K–£89K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 3.6%
- Avg brand age
- 57 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
148
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
8%
- CeraVe37%
- Simple24%
- BYOMA14%
- e.l.f.14%
- ROUND LAB2%
- The Ordinary1%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +35.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.8×
Top travel face wash search terms
- travel face wash24K/yr
- cerave travel size17K/yr
- travel size face wash13K/yr
- mini face wash10K/yr
- simple refreshing face wash10K/yr
- travel cleanser8K/yr
- face wash travel size6K/yr
- travel size cleanser6K/yr
- cerave travel size set4K/yr
- travel size face cleanser4K/yr
Top travel face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Hydrating Cleanser for Normal to Dry Skin with Hyaluronic Acid 88ml
CeraVe£4.494.6★56,740 rev
BYOMA Travel Size Creamy Jelly Cleanser (60ml) Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for All Skin Types - Gently Removes Makeup and Excess Oil
BYOMA£3.924.4★3,447 rev
CeraVe Travel Size Foaming Cleanser 88ml 3 Essential Ceramides Dermatological Skincare Hyaluronic Acid Fragrance-Free Non-Comedogenic Suitable for Sensitive Skin
CeraVe£4.564.6★2,532 rev
Simple Kind to Skin Facial Wash Moisturising 150 ml
Simple£1.864.7★1,807 rev
Holy Hydration e.l.f.ssential Daily Cleanser (mini size)
e.l.f.£3.344.6★1,164 rev
Newest
by launch date
ROUND LAB 1025 Dokdo Cleanser 1.35 Fl Oz(Mini Travel Size) Low pH Facial Cleanser for Sensitive Skin Rich Soft Bubbles for Deep Cleansing Hydrating Face Wash with Deep Sea Water Korean Skin Care
ROUND LAB£4.9213 rev
Simple Kind to Skin Facial Wash Gel 150ml 2 Pack for Sensitive Skin
Simple£7.3535 rev
Holy Hydration e.l.f.ssential Daily Cleanser (mini size)
e.l.f.£3.341,164 rev
e.l.f. SKIN Holy Hydration! Daily Cleanser Mini Face Cleanser For Washing Away Excess Oil Impurities & Makeup Made With Hyaluronic Acid Vegan & Cruelty-Free packaging may vary
e.l.f.£4.056,239 rev
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
PURITO£12.35766 rev
Trending
90-day click momentumPURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
PURITO£12.354.5★
ROUND LAB 1025 Dokdo Cleanser 1.35 Fl Oz(Mini Travel Size) Low pH Facial Cleanser for Sensitive Skin Rich Soft Bubbles for Deep Cleansing Hydrating Face Wash with Deep Sea Water Korean Skin Care
ROUND LAB£4.924.4★
Medik8 Surface Radiance Cleanse AHA/BHA Cleanser - 40ml (Travel)
Medik8£8.134.4★
Simple Kind To Skin Refreshing Facial Wash Gel 150 ml
Simple£2.864.0★
Simple Kind to Skin Facial Wash Gel 150ml 2 Pack for Sensitive Skin
Simple£7.354.8★
What buyers say about travel face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“Good price”
“Cleans Well”
“Good moisturiser”
“Amazing for skin”
“makes my skin feel very soft”
“Nice size”
“Helps my dry skin”
“fragrance free”
“The product is exactly as described”
What buyers complain about
“Irritating my skin”
“a bit dry”
“the bottle is really big”
“expensive”
“It doesn't smell”
“Made my skin worse”
“My regular cleanser dried my skin out too much”
“No Improvement in Blemishes”
“* Rich Texture: Might feel a bit too heavy for those with very oily skin types”
“The consistency of the balm was very different”
Top return reasons
Common questions
- Is travel face wash profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the travel face wash niche?
- 13 brands and 148 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in travel face wash?
- Top complaints mined from reviews: Allergies, Moist/Dry, Size-Overall. The return rate is 0.2%.
- When does demand for travel face wash peak?
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- What does it cost to enter the travel face wash niche?
- Listings span £1.85–£16.13; the average listing price is £7.09 (sweet spot $15–$100). The average incumbent carries 9,341 reviews — the moat a new listing must climb.