Travel Face Wash
prices mostly outside the sweet spot ($1.85–$16.13) — Travel Face Wash doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Travel Face Wash profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Travel Face Wash is a £73K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May. Verdict: Skip it — 46/100.
Travel Face Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +35.0% over the last 90 days and 8.5% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Travel Face Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CeraVe Hydrating Cleanser for Normal to Dry Skin with Hyaluronic Acid 88ml
- Price
- £4.49
- Rating
- 4.6/5
- Reviews
- 56,740
- Age
- 8y ago
BYOMA Travel Size Creamy Jelly Cleanser (60ml) Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for All Skin Types - Gently Removes Makeup and Excess Oil
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 3,447
- Age
- 2y ago
CeraVe Travel Size Foaming Cleanser 88ml 3 Essential Ceramides Dermatological Skincare Hyaluronic Acid Fragrance-Free Non-Comedogenic Suitable for Sensitive Skin
- Price
- £4.56
- Rating
- 4.6/5
- Reviews
- 2,532
- Age
- 8y ago
Simple Kind to Skin Facial Wash Moisturising 150 ml
- Price
- £1.86
- Rating
- 4.7/5
- Reviews
- 1,807
- Age
- 10y ago
Holy Hydration e.l.f.ssential Daily Cleanser (mini size)
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 1,164
- Age
- 1y ago
Trending
90-day click momentum
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 1y ago
ROUND LAB 1025 Dokdo Cleanser 1.35 Fl Oz(Mini Travel Size) Low pH Facial Cleanser for Sensitive Skin Rich Soft Bubbles for Deep Cleansing Hydrating Face Wash with Deep Sea Water Korean Skin Care
- Price
- £4.92
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 7mo ago
Medik8 Surface Radiance Cleanse AHA/BHA Cleanser - 40ml (Travel)
- Price
- £8.13
- Rating
- 4.4/5
- Reviews
- 359
- Age
- 3y ago
Simple Kind To Skin Refreshing Facial Wash Gel 150 ml
- Price
- £2.86
- Rating
- 4.0/5
- Reviews
- 29,337
- Age
- 19y ago
Simple Kind to Skin Facial Wash Gel 150ml 2 Pack for Sensitive Skin
- Price
- £7.35
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago
Newest
by launch dateROUND LAB 1025 Dokdo Cleanser 1.35 Fl Oz(Mini Travel Size) Low pH Facial Cleanser for Sensitive Skin Rich Soft Bubbles for Deep Cleansing Hydrating Face Wash with Deep Sea Water Korean Skin Care
- Price
- £4.92
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 7mo ago
Simple Kind to Skin Facial Wash Gel 150ml 2 Pack for Sensitive Skin
- Price
- £7.35
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago
Holy Hydration e.l.f.ssential Daily Cleanser (mini size)
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 1,164
- Age
- 1y ago
e.l.f. SKIN Holy Hydration! Daily Cleanser Mini Face Cleanser For Washing Away Excess Oil Impurities & Makeup Made With Hyaluronic Acid Vegan & Cruelty-Free packaging may vary
- Price
- £4.05
- Rating
- 4.5/5
- Reviews
- 6,239
- Age
- 1y ago
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
148
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
8%
- CeraVe37%
- Simple24%
- BYOMA14%
- e.l.f.14%
- ROUND LAB2%
- The Ordinary1%
- Open — no brand owns it (7 brands, 8%)
Travel Face Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.8×
Top Travel Face Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- travel face wash24K/yr
- cerave travel size17K/yr
- travel size face wash13K/yr
- mini face wash10K/yr
- simple refreshing face wash10K/yr
- travel cleanser8K/yr
- face wash travel size6K/yr
- travel size cleanser6K/yr
- cerave travel size set4K/yr
- travel size face cleanser4K/yr
What reviews say buyers love and hate about Travel Face Wash
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good variety”
“Good price”
“Cleans Well”
“Good moisturiser”
“Amazing for skin”
What buyers complain about
52% of reviews“Irritating my skin”
“a bit dry”
“the bottle is really big”
“expensive”
“It doesn't smell”
Travel Face Wash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Travel Face Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
