Travel Face Wash
FailPrices span $1.85–$16.13, mostly outside the sweet spot, so Travel Face Wash is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £73K/yr122K searches / yr
- 90-day growth
- +35.0%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 148 sellers
Flapen Score
Travel Face Wash against its category
The dotted line is the Beauty average. Past it, Travel Face Wash is stronger. Inside it, weaker.
Market
The Travel Face Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Face Wash 122K times last year and spent an estimated £73K. The top 5 brands take 91% of clicks. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- +35.0%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £73Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- travel face wash24K searches a year
02 · Price
A sale here is worth £7.09.
Listings sell for £7.09 on average, from £1.85 to £16.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.09 that is £2K to £4K a year per listing.
- Average price
- £7.09under the $15 to $100 sweet spot
- Price range
- £1.85–£16.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #66 within Body. It carries 9,341 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #66in Body
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,341per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Travel Face Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CeraVe Hydrating Cleanser for Normal to Dry Skin with Hyaluronic Acid 88ml
- Price
- £4.49
- Rating
- 4.6/5
- Reviews
- 56,740
- Age
- 8y ago

BYOMA Travel Size Creamy Jelly Cleanser (60ml) Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for All Skin Types - Gently Removes Makeup and Excess Oil
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 3,447
- Age
- 2y ago

CeraVe Travel Size Foaming Cleanser 88ml 3 Essential Ceramides Dermatological Skincare Hyaluronic Acid Fragrance-Free Non-Comedogenic Suitable for Sensitive Skin
- Price
- £4.56
- Rating
- 4.6/5
- Reviews
- 2,532
- Age
- 8y ago

Simple Kind to Skin Facial Wash Moisturising 150 ml
- Price
- £1.86
- Rating
- 4.7/5
- Reviews
- 1,807
- Age
- 10y ago

Holy Hydration e.l.f.ssential Daily Cleanser (mini size)
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 1,164
- Age
- 1y ago
Trending
estimated 90-day click momentum
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 1y ago

ROUND LAB 1025 Dokdo Cleanser 1.35 Fl Oz(Mini Travel Size) Low pH Facial Cleanser for Sensitive Skin Rich Soft Bubbles for Deep Cleansing Hydrating Face Wash with Deep Sea Water Korean Skin Care
- Price
- £4.92
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 7mo ago

Medik8 Surface Radiance Cleanse AHA/BHA Cleanser - 40ml (Travel)
- Price
- £8.13
- Rating
- 4.4/5
- Reviews
- 359
- Age
- 3y ago

Simple Kind To Skin Refreshing Facial Wash Gel 150 ml
- Price
- £2.86
- Rating
- 4.0/5
- Reviews
- 29,337
- Age
- 19y ago

Simple Kind to Skin Facial Wash Gel 150ml 2 Pack for Sensitive Skin
- Price
- £7.35
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago
Newest
by launch date
ROUND LAB 1025 Dokdo Cleanser 1.35 Fl Oz(Mini Travel Size) Low pH Facial Cleanser for Sensitive Skin Rich Soft Bubbles for Deep Cleansing Hydrating Face Wash with Deep Sea Water Korean Skin Care
- Price
- £4.92
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 7mo ago

Simple Kind to Skin Facial Wash Gel 150ml 2 Pack for Sensitive Skin
- Price
- £7.35
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago

Holy Hydration e.l.f.ssential Daily Cleanser (mini size)
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 1,164
- Age
- 1y ago

e.l.f. SKIN Holy Hydration! Daily Cleanser Mini Face Cleanser For Washing Away Excess Oil Impurities & Makeup Made With Hyaluronic Acid Vegan & Cruelty-Free packaging may vary
- Price
- £4.05
- Rating
- 4.5/5
- Reviews
- 6,239
- Age
- 1y ago

PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
148
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
8%
- CeraVe37%
- Simple24%
- BYOMA14%
- e.l.f.14%
- ROUND LAB2%
- The Ordinary1%
- Open — no brand owns it (7 brands, 8%)
Demand
Travel Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.8×
Search terms
Top Travel Face Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- travel face wash24K/yr
- cerave travel size17K/yr
- travel size face wash13K/yr
- mini face wash10K/yr
- simple refreshing face wash10K/yr
- travel cleanser8K/yr
- face wash travel size6K/yr
- travel size cleanser6K/yr
- cerave travel size set4K/yr
- travel size face cleanser4K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Face Wash
We read the reviews and the return reasons for every product selling here.
“Irritating my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Face Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









