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Travel Deodorant for Men

Fail

Shoppers spend an estimated $94K a year here, so Travel Deodorant for Men is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£94K/yr116K searches / yr
90-day growth
+37.8%search demand this quarter
Competition
69%top-5 click share · 9 brands · 116 sellers

Flapen Score

Travel Deodorant for Men against its category

The dotted line is the Beauty average. Past it, Travel Deodorant for Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Deodorant for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Deodorant for Men 116K times last year and spent an estimated £94K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+37.8%
Conversion, latest week
9.6%
Market size, estimated
£94Ka year
Peak month
July2.2× the quietest month
Top search term
travel deodorant for men43K searches a year

02 · Price

A sale here is worth £8.51.

Listings sell for £8.51 on average, from £1.23 to £20.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £8.51 that is £6K to £9K a year per listing.

Average price
£8.51under the $15 to $100 sweet spot
Price range
£1.23–£20.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #129 within Bath & Body. It carries 951 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
0.9%
Average rank
#129in Bath & Body
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
951per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Travel Deodorant for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

116

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Brand 143%
  • Brand 221%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 8%)

Demand

Travel Deodorant for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Travel Deodorant for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel deodorant for men43K/yr
  • 100ml deodorant spray men20K/yr
  • nivea black and white deodorant men24K/yr
  • travel size deodorant for men7K/yr
  • 100ml deodorant5K/yr
  • travel deodorant spray for men4K/yr
  • nivea men black and white deodorant5K/yr
  • nivea black and white4K/yr
  • deodorant 100ml4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Deodorant for Men

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
11%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The ball just doesnt work on them at all”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Travel Deodorant for Men questions

Answered from the same tracked data.