travel deodorant for men
Skip itA small market ($94K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good950.78avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay£1.23–£20.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£94K£94K/yr · 116K searches
Avg price
Bad£8.51avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, travel deodorant for men is a £94K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
travel deodorant for men market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £106K–£128K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 78%
- Out of stock
- 0.9%
- Avg brand age
- 72 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
116
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- NIVEA MEN43%
- NIVEA21%
- Beiersdorf12%
- DOVE MEN + CARE6%
- Pheleam6%
- HUBSIDIA5%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +37.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×
Top travel deodorant for men search terms
- travel deodorant for men43K/yr
- 100ml deodorant spray men20K/yr
- nivea black and white deodorant men24K/yr
- travel size deodorant for men7K/yr
- 100ml deodorant5K/yr
- travel deodorant spray for men4K/yr
- nivea men black and white deodorant5K/yr
- nivea black and white4K/yr
- deodorant 100ml4K/yr
Top travel deodorant for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA MEN Black & White Original Anti-Perspirant Roll On (50ml) 72hr Anti-Sweat Roll On Deodorant for Men No Stains on Black and White Clothes
NIVEA MEN£1.234.5★3,466 rev
NIVEA MEN Black & White Original Anti-Perspirant (150 ml) 72hr Anti-Sweat Deodorant for Men No Stains on Black and White Clothes
NIVEA MEN£1.624.7★862 rev
Nivea Men Dry Active Deodorant Spray Travel Size Deodorant with 72h Antiperspirant Protection for a Dry Skin Feeling Antibacterial Deodorant Spray without Ethyl Alcohol (35 ml)
Beiersdorf£5.294.1★4 rev
NIVEA MEN Invisible for Black & White Original Anti-Perspirant Deodorant Spray (250ml Pack of 6) 0% Alcohol Aerosol Spray Anti-Mark and Anti-Sweat Mens Anti-Perspirant Deodorant
NIVEA£12.784.7★2,858 rev
Mens Travel Toiletries Set Airport Security Approved Clear Travel Bag Shampoo Shower Gel Anti-Perspirant Roll On Deodorant Toothpaste Mouthwash Foldable Toothbrush. Perfect For Holidays
Pheleam£16.304.6★79 rev
Newest
by launch dateNivea Men Dry Active Deodorant Spray Travel Size Deodorant with 72h Antiperspirant Protection for a Dry Skin Feeling Antibacterial Deodorant Spray without Ethyl Alcohol (35 ml)
Beiersdorf£5.294 rev
Mens Travel Toiletries Set Airport Security Approved Clear Travel Bag Shampoo Shower Gel Anti-Perspirant Roll On Deodorant Toothpaste Mouthwash Foldable Toothbrush. Perfect For Holidays
Pheleam£16.3079 rev
Lynx Mens Lower Body Spray Coconut & Sandalwood Fine Fragrance 100 ml
Lynx£3.32491 rev
NIVEA Men Deep Black Carbon Roll On (50ml) Roll On Deodorant with 72H of Protection Against Stains and Odours Strong Anti-Perspirant Developed with MAXXTECH Formula
NIVEA£1.30772 rev
Travel Size Toiletries Essentials Set for Men Holiday Mini Travel Toiletries Set All In A Hubsidia Airport Approved Travel Bag
HUBSIDIA£16.37155 rev
Trending
90-day click momentumNivea Men Dry Active Deodorant Spray Travel Size Deodorant with 72h Antiperspirant Protection for a Dry Skin Feeling Antibacterial Deodorant Spray without Ethyl Alcohol (35 ml)
Beiersdorf£5.294.1★
Mitchum Men Triple Odor Defense 48HR Protection Aerosol Deodorant & Anti-Perspirant Sport 200 ml
Mitchum£2.154.6★
Travel Toiletries Set for Men 7 Pcs Hubsidia Clear Travel Bag
HUBSIDIA£17.084.6★
NIVEA MEN Invisible for Black & White Original Anti-Perspirant Deodorant Spray (250ml Pack of 6) 0% Alcohol Aerosol Spray Anti-Mark and Anti-Sweat Mens Anti-Perspirant Deodorant
NIVEA£12.784.7★
NIVEA MEN Black & White Original Anti-Perspirant Roll On (50ml) 72hr Anti-Sweat Roll On Deodorant for Men No Stains on Black and White Clothes
NIVEA MEN£1.234.5★
What buyers say about travel deodorant for men
What buyers praise and complain about, mined from review topics.What buyers love
“Good aroma”
“Great Value”
“Good quality”
“It exactly what I wanted”
“Handy bottle size”
“No irritation”
“Works well”
“Easy to use”
“It lasts with no sticky messaging or clumps”
“Keep you fresh and dry”
What buyers complain about
“The ball just doesnt work on them at all”
“Overpriced”
“No scent to it at all thought it was gel”
“container is a lot bigger than actual product”
“Permanently stained my cabinet”
“it felt like it clogged up my hairy pits somewhat until I got more used to applying it”
“even gave me a rash”
“definitely doesn't last 72 hours”
“Poor container design”
“Rolling ball quality is very bad”
Top return reasons
Common questions
- Is travel deodorant for men profitable to sell on Amazon United Kingdom?
- The niche generates £94K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the travel deodorant for men niche?
- 9 brands and 116 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in travel deodorant for men?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.0%.
- When does demand for travel deodorant for men peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.2× the quietest.
- What does it cost to enter the travel deodorant for men niche?
- Listings span £1.23–£20.31; the average listing price is £8.51 (sweet spot $15–$100). The average incumbent carries 951 reviews — the moat a new listing must climb.