Travel Deodorant for Men
FailShoppers spend an estimated $94K a year here, so Travel Deodorant for Men is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £94K/yr116K searches / yr
- 90-day growth
- +37.8%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 116 sellers
Flapen Score
Travel Deodorant for Men against its category
The dotted line is the Beauty average. Past it, Travel Deodorant for Men is stronger. Inside it, weaker.
Market
The Travel Deodorant for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Deodorant for Men 116K times last year and spent an estimated £94K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- +37.8%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £94Ka year
- Peak month
- July2.2× the quietest month
- Top search term
- travel deodorant for men43K searches a year
02 · Price
A sale here is worth £8.51.
Listings sell for £8.51 on average, from £1.23 to £20.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £8.51 that is £6K to £9K a year per listing.
- Average price
- £8.51under the $15 to $100 sweet spot
- Price range
- £1.23–£20.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #129 within Bath & Body. It carries 951 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 94%
- Out of stock, average day
- 0.9%
- Average rank
- #129in Bath & Body
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 951per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Travel Deodorant for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA MEN Black & White Original Anti-Perspirant Roll On (50ml) 72hr Anti-Sweat Roll On Deodorant for Men No Stains on Black and White Clothes
- Price
- £1.23
- Rating
- 4.5/5
- Reviews
- 3,466
- Age
- 10y ago

NIVEA MEN Black & White Original Anti-Perspirant (150 ml) 72hr Anti-Sweat Deodorant for Men No Stains on Black and White Clothes
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 862
- Age
- 10y ago

Nivea Men Dry Active Deodorant Spray Travel Size Deodorant with 72h Antiperspirant Protection for a Dry Skin Feeling Antibacterial Deodorant Spray without Ethyl Alcohol (35 ml)
- Price
- £5.29
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 8mo ago

NIVEA MEN Invisible for Black & White Original Anti-Perspirant Deodorant Spray (250ml Pack of 6) 0% Alcohol Aerosol Spray Anti-Mark and Anti-Sweat Mens Anti-Perspirant Deodorant
- Price
- £12.78
- Rating
- 4.7/5
- Reviews
- 2,858
- Age
- 13y ago

Mens Travel Toiletries Set Airport Security Approved Clear Travel Bag Shampoo Shower Gel Anti-Perspirant Roll On Deodorant Toothpaste Mouthwash Foldable Toothbrush. Perfect For Holidays
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago
Trending
estimated 90-day click momentum
Nivea Men Dry Active Deodorant Spray Travel Size Deodorant with 72h Antiperspirant Protection for a Dry Skin Feeling Antibacterial Deodorant Spray without Ethyl Alcohol (35 ml)
- Price
- £5.29
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 8mo ago

Mitchum Men Triple Odor Defense 48HR Protection Aerosol Deodorant & Anti-Perspirant Sport 200 ml
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 761
- Age
- 9y ago

Travel Toiletries Set for Men 7 Pcs Hubsidia Clear Travel Bag
- Price
- £17.08
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago

NIVEA MEN Invisible for Black & White Original Anti-Perspirant Deodorant Spray (250ml Pack of 6) 0% Alcohol Aerosol Spray Anti-Mark and Anti-Sweat Mens Anti-Perspirant Deodorant
- Price
- £12.78
- Rating
- 4.7/5
- Reviews
- 2,858
- Age
- 13y ago

NIVEA MEN Black & White Original Anti-Perspirant Roll On (50ml) 72hr Anti-Sweat Roll On Deodorant for Men No Stains on Black and White Clothes
- Price
- £1.23
- Rating
- 4.5/5
- Reviews
- 3,466
- Age
- 10y ago
Newest
by launch date
Nivea Men Dry Active Deodorant Spray Travel Size Deodorant with 72h Antiperspirant Protection for a Dry Skin Feeling Antibacterial Deodorant Spray without Ethyl Alcohol (35 ml)
- Price
- £5.29
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 8mo ago

Mens Travel Toiletries Set Airport Security Approved Clear Travel Bag Shampoo Shower Gel Anti-Perspirant Roll On Deodorant Toothpaste Mouthwash Foldable Toothbrush. Perfect For Holidays
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

Lynx Mens Lower Body Spray Coconut & Sandalwood Fine Fragrance 100 ml
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 491
- Age
- 1y ago

NIVEA Men Deep Black Carbon Roll On (50ml) Roll On Deodorant with 72H of Protection Against Stains and Odours Strong Anti-Perspirant Developed with MAXXTECH Formula
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago

Travel Size Toiletries Essentials Set for Men Holiday Mini Travel Toiletries Set All In A Hubsidia Airport Approved Travel Bag
- Price
- £16.37
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
116
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
8%
- NIVEA MEN43%
- NIVEA21%
- Beiersdorf12%
- DOVE MEN + CARE6%
- Pheleam6%
- HUBSIDIA5%
- Open — no brand owns it (3 brands, 8%)
Demand
Travel Deodorant for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×
Search terms
Top Travel Deodorant for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- travel deodorant for men43K/yr
- 100ml deodorant spray men20K/yr
- nivea black and white deodorant men24K/yr
- travel size deodorant for men7K/yr
- 100ml deodorant5K/yr
- travel deodorant spray for men4K/yr
- nivea men black and white deodorant5K/yr
- nivea black and white4K/yr
- deodorant 100ml4K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Deodorant for Men
We read the reviews and the return reasons for every product selling here.
“The ball just doesnt work on them at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Deodorant for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









