Skip to content

Tranexamic Acid

Fail

The top 5 products take 88% of clicks, so Tranexamic Acid is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£110K/yr216K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
88%top-5 click share · 9 brands · 82 sellers

Flapen Score

Tranexamic Acid against its category

The dotted line is the Beauty average. Past it, Tranexamic Acid is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tranexamic Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tranexamic Acid 216K times last year and spent an estimated £110K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
4.0%
Market size, estimated
£110Ka year
Top search term
tranexamic acid72K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £7.85 to £18.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £12.90 that is £16K to £19K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£7.85–£18.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£16K–£19K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within Face. It carries 2,040 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#186in Face
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,040per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Tranexamic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

82

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

8%

  • Brand 149%
  • Brand 214%
  • Brand 313%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Tranexamic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 6.4× · 10 of 12 months tracked

Search terms

Top Tranexamic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tranexamic acid72K/yr
  • tranexamic acid serum23K/yr
  • anua niacinamide serum41K/yr
  • anua niacinamide 10 txa 412K/yr
  • tranexamic acid cream8K/yr
  • tranexamic acid hyperpigmentation treatment7K/yr
  • txa serum6K/yr
  • anua niacinamide6K/yr
  • tranexamic acid tablets8K/yr
  • txa4K/yr

Reviews and returns

What reviews say buyers love and hate about Tranexamic Acid

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Not that effective”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tranexamic Acid questions

Answered from the same tracked data.