Tpob

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months

255K

Growth, 90 days vs prior 90

-21.8%

Conversion, latest week

1.3%

Market size, estimated

£129Ka year

Peak month

December2.5× the quietest month

Top search term

tpob54K searches a year

Listings sell for £37.93 on average, from £4.40 to £105.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £37.93 that is £4K to £9K a year per listing.

Average price

£37.93inside the $15 to $100 sweet spot

Price range

£4.40–£105.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£4K–£9K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #100 within Hair Cutting Tools. It carries 2,733 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#100in Hair Cutting Tools

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,733per listing

Listings tracked

29

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months