touche eclat concealer pen
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£17.85avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.77–£29.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£101K£101K/yr · 93K searches
Review moat
Bad7,114.27avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, touche eclat concealer pen is a £101K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
touche eclat concealer pen market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £89K–£107K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #255
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 5.9%
- Avg brand age
- 58 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Yves Saint Laurent86%
- L'Oreal Paris11%
- Maybelline2%
- e.l.f.2%
Demand
Weekly Amazon search volume, last 15 weeks — -23.3% search growth over the last 90 days.Top touche eclat concealer pen search terms
- touche eclat concealer pen25K/yr
- yves saint laurent touche eclat13K/yr
- touche eclat12K/yr
- ysl touche eclat concealer9K/yr
- touche eclat 18K/yr
- touche eclat 24K/yr
- ysl touche eclat concealer no 14K/yr
- touch eclat concealer under eye4K/yr
- touche eclat concealer3K/yr
- ysl concealer3K/yr
Top touche eclat concealer pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
0.08 oz Radiant Touch/Touche Eclat - #2 Ivory (Beige)
Yves Saint Laurent£24.584.6★111 rev
Yves Saint Laurent Touche Eclat 2.5 ml No.1 5 Luminous Ivory Radiant Touch Concealer
Yves Saint Laurent£28.094.6★823 rev
Yves Saint Laurent Touche Eclat 2.5 ml No.1.5 Luminous Silk Radiant Touch Concealer
Yves Saint Laurent£27.674.4★215 rev
YSL Touche Eclat Radiant Touch 2.5ml - 3
Yves Saint Laurent£28.593.9★24 rev
Yves saint laurent Ysl touche eclat No. 2 2.5 ml
Yves Saint Laurent£29.144.8★26 rev
Newest
by launch date
e.l.f. Hydrating Camo Concealer Satin Finish Conceals Corrects & Highlights Fair Warm 0.203 Fl Oz (6mL)
e.l.f.£5.776,148 rev
LOreal Paris True Match Concealer Eye Cream Shade 1-2D SPF 20 0.023 kg
L'Oreal Paris£5.661,399 rev
Touche Éclat No. 00 Luminous Milk 2 ml
Yves Saint Laurent£24.699 rev
LOreal Paris Ivory Beige Touche Magique Concealer
L'Oreal Paris£9.2722 rev
YSL Touche Eclat Radiant Touch 2.5ml - 3
Yves Saint Laurent£28.5924 rev
Trending
90-day click momentumYves saint laurent Ysl touche eclat No. 2 2.5 ml
Yves Saint Laurent£29.144.8★
YSL Touche Eclat Radiant Touch 2.5ml - 3
Yves Saint Laurent£28.593.9★
Touche Éclat No. 00 Luminous Milk 2 ml
Yves Saint Laurent£24.694.5★
LOreal Paris Ivory Beige Touche Magique Concealer
L'Oreal Paris£9.274.0★
e.l.f. Hydrating Camo Concealer Satin Finish Conceals Corrects & Highlights Fair Warm 0.203 Fl Oz (6mL)
e.l.f.£5.774.4★
What buyers say about touche eclat concealer pen
What buyers praise and complain about, mined from review topics.What buyers love
“Best coverage”
“Worth the money”
“The quality of this concealer is amazing”
“The colour is perfect”
“Easy to use”
“application is nice blends well”
“Lovely product, just as advertised”
“blends on the face easily”
“The consistency is perfect”
“It does dry quickly and its lightweight”
What buyers complain about
“This concealer does not work”
“Waste of money”
“shade runs darker than expected”
“difficult to open”
“Doesn't give good coverage”
“it just goes all dry and blotchy”
“Faulty item didn't work”
“couldn't get the dispenser to work”
“Yes good a bit small that the one in boots”
“for my 40+ more mature skin i need a more hydrating formula”
Top return reasons
Common questions
- Is touche eclat concealer pen profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 11 tracked products. 90-day search growth is -23.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the touche eclat concealer pen niche?
- 4 brands and 152 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in touche eclat concealer pen?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Color. The return rate is 0.1%.
- What does it cost to enter the touche eclat concealer pen niche?
- Listings span £4.77–£29.14; the average listing price is £17.85 (sweet spot $15–$100). The average incumbent carries 7,114 reviews — the moat a new listing must climb.