How competitive is the Touche Eclat Concealer Pen niche on Amazon United Kingdom?

4 brands and 152 sellers compete in Touche Eclat Concealer Pen on Amazon United Kingdom. The top 5 Touche Eclat Concealer Pen products take 81% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Touche Eclat Concealer Pen niche?

Touche Eclat Concealer Pen sells for £17.85 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.77–£29.14. The average incumbent carries 7,114 reviews — the moat a new listing must climb.

Touche Eclat Concealer Pen

brand-locked demand (top 5 brands take 100% of clicks) — Touche Eclat Concealer Pen doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

This niche Category average · 2,481 niches

Is Touche Eclat Concealer Pen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Touche Eclat Concealer Pen is a £101K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Touche Eclat Concealer Pen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.3% over the last 90 days and 6.0% of searches end in a purchase.

£101K

revenue / yr

Units sold / yr6K

Search volume / yr-23.3%93K

Conversion rate6.0%

Avg price£17.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 152

Top-5 product click share81%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Top Touche Eclat Concealer Pen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

0.08 oz Radiant Touch/Touche Eclat - #2 Ivory (Beige)

Price: £24.58
Rating: 4.6/5
Reviews: 111
Age: 15y ago

Yves Saint Laurent Touche Eclat 2.5 ml No.1 5 Luminous Ivory Radiant Touch Concealer

Price: £28.09
Rating: 4.6/5
Reviews: 823
Age: 19y ago

Yves Saint Laurent Touche Eclat 2.5 ml No.1.5 Luminous Silk Radiant Touch Concealer

Price: £27.67
Rating: 4.4/5
Reviews: 215
Age: 14y ago

YSL Touche Eclat Radiant Touch 2.5ml - 3

Price: £28.59
Rating: 3.9/5
Reviews: 24
Age: 11y ago

Yves saint laurent Ysl touche eclat No. 2 2.5 ml

Price: £29.14
Rating: 4.8/5
Reviews: 26
Age: 16y ago

Newest

by launch date

e.l.f. Hydrating Camo Concealer Satin Finish Conceals Corrects & Highlights Fair Warm 0.203 Fl Oz (6mL)

Price: £5.77
Rating: 4.4/5
Reviews: 6,148
Age: 5y ago

LOreal Paris True Match Concealer Eye Cream Shade 1-2D SPF 20 0.023 kg

Price: £5.66
Rating: 4.3/5
Reviews: 1,399
Age: 6y ago

Touche Éclat No. 00 Luminous Milk 2 ml

Price: £24.69
Rating: 4.5/5
Reviews: 9
Age: 7y ago

LOreal Paris Ivory Beige Touche Magique Concealer

Price: £9.27
Rating: 4.0/5
Reviews: 22
Age: 8y ago

YSL Touche Eclat Radiant Touch 2.5ml - 3

Price: £28.59
Rating: 3.9/5
Reviews: 24
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Yves Saint Laurent86%
L'Oreal Paris11%
Maybelline2%
e.l.f.2%

Touche Eclat Concealer Pen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR6.0%Products11Brands4Top 5 Brands100%OOS Rate5.9%Rating4.4★Reviews7,114Avg BSR#255

Top Touche Eclat Concealer Pen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

touche eclat concealer pen25K/yr -25.6%6.3% conv.
yves saint laurent touche eclat13K/yr -11.8%3.5% conv.
touche eclat12K/yr -42.0%4.7% conv.
ysl touche eclat concealer9K/yr -25.6%2.6% conv.
touche eclat 18K/yr -16.3%3.8% conv.
touche eclat 24K/yr -22.3%13.0% conv.
ysl touche eclat concealer no 14K/yr +12.9%4.3% conv.
touch eclat concealer under eye4K/yr -22.3%5.5% conv.
touche eclat concealer3K/yr -19.0%3.0% conv.
ysl concealer3K/yr -20.6%2.9% conv.

What reviews say buyers love and hate about Touche Eclat Concealer Pen

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Coverage17%

“Best coverage”

Value For Money17%

“Worth the money”

Quality-Overall14%

“The quality of this concealer is amazing”

Color7%

“The colour is perfect”

Ease Of Use7%

“Easy to use”

What buyers complain about

76% of reviews

Functionality-Overall17%

“This concealer does not work”

Value For Money17%

“Waste of money”

Color13%

“shade runs darker than expected”

Ease Of Use8%

“difficult to open”

Coverage6%

“Doesn't give good coverage”

Touche Eclat Concealer Pen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

58%

2Durability

17%

3Advertised Vs Actual Product

4Product Condition

5Functionality-Overall

Common Touche Eclat Concealer Pen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Touche Eclat Concealer Pen 39/100 on Amazon United Kingdom — Skip it. The niche generates £101K/yr across 11 tracked products. Search demand moved -23.3% over the last 90 days.

Touche Eclat Concealer Pen buyers on Amazon United Kingdom complain most about Functionality-Overall, Value For Money, Color, the themes mined from the niche's reviews. Its return rate is 0.1%.