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Toppik Hair Fibres Medium Brown

Fail

Demand is soft, at -15.1% this quarter, so Toppik Hair Fibres Medium Brown is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£80K/yr32K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
80%top-5 click share · 8 brands · 14 sellers

Flapen Score

Toppik Hair Fibres Medium Brown against its category

The dotted line is the Beauty average. Past it, Toppik Hair Fibres Medium Brown is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toppik Hair Fibres Medium Brown market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toppik Hair Fibres Medium Brown 32K times last year and spent an estimated £80K. The top 5 brands take 93% of clicks. Demand peaks in Jun–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
15.5%
Market size, estimated
£80Ka year
Peak month
June4.0× the quietest month
Top search term
toppik hair fibres medium brown14K searches a year

02 · Price

A sale here is worth £15.95.

Listings sell for £15.95 on average, from £5.98 to £40.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.95 that is £2K to £4K a year per listing.

Average price
£15.95inside the $15 to $100 sweet spot
Price range
£5.98–£40.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #65 within Hair Loss Prevention. It carries 8,608 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#65in Hair Loss Prevention
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,608per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Toppik Hair Fibres Medium Brown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Brand 164%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Toppik Hair Fibres Medium Brown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov · busiest ÷ quietest = 4.0×

Search terms

Top Toppik Hair Fibres Medium Brown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toppik hair fibres medium brown14K/yr
  • hair fibres medium brown9K/yr
  • toppik medium brown6K/yr
  • medium brown hair fibres3K/yr

Reviews and returns

What reviews say buyers love and hate about Toppik Hair Fibres Medium Brown

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Smell”
0.6%of orders come back
“It doesnt have a scent so wont irritate you”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toppik Hair Fibres Medium Brown questions

Answered from the same tracked data.