Top Coat

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months

570K

Growth, 90 days vs prior 90

+28.1%

Conversion, latest week

7.9%

Market size, estimated

£186Ka year

Peak month

December1.6× the quietest month

Top search term

barry m nail polish186K searches a year

Listings sell for £4.14 on average, from £2.21 to £8.40. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £4.14 that is £3K to £4K a year per listing.

Average price

£4.14under the $15 to $100 sweet spot

Price range

£2.21–£8.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #108 within Manicure & Pedicure. It carries 8,465 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#108in Manicure & Pedicure

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,465per listing

Listings tracked

38

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months