top coat
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.21–$8.40) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Market size
Okay£186K£186K/yr · 570K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,464.87avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.14avg listing price — sweet spot $15–$100
Price range
Bad£2.21–£8.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, top coat is a £186K/yr Amazon United Kingdom market (570K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
top coat market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- £166K–£207K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 42%
- Out of stock
- 7.4%
- Avg brand age
- 51 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
108
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
47%
Top 20: 82%
Open market
8%
- Barry M48%
- Sally Hansen23%
- Rimmel16%
- MYLEE2%
- AuraAnge2%
- Seche2%
- Open — no brand owns it (8 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top top coat search terms
- barry m nail polish186K/yr
- top coat nail polish152K/yr
- sally hansen insta dri nail polish42K/yr
- barry m gelly nail polish33K/yr
- nail top coat25K/yr
- nail polish top coat18K/yr
- clear top coat nail polish14K/yr
- quick dry top coat nail polish11K/yr
- nail varnish top coat10K/yr
- gelly nail polish10K/yr
Top top coat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barry M Cosmetics Gelly Hi Shine Gel Nail Paint Shade Red Hot Chilli
Barry M£3.094.4★8,627 rev
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£2.964.4★78,935 rev
Barry M Gelly Hi Shine Nail Paint Shade Calla Lily |Pink Glossy Nail Polish
Barry M£2.214.4★8,627 rev
Sally Hansen Double Duty Strengthening Base and Top Coat 13.3ml
Sally Hansen£3.574.5★14,957 rev
Sally Hansen Insta-Dri Top Coat 13.3ml
Sally Hansen£4.344.6★8,409 rev
Newest
by launch date
Glamonade Top Coat Clear Nail Polish: Quick Dry Gel Nail Polish No Chip High Gloss Long Lasting Fast Air Dry Vegan Top Coat Home DIY Manicure and Nail Salon Art 15ml
Glamonade£6.3353 rev
2-in-1 Clear Water-Based Top Coat & Base Coat Base Layer & Nail Protector Long-Lasting Clear Nail Polish for Strong Strengthens & Protects Easy to Apply
AuraAnge£3.1151 rev
Mylee Gel Nail Polish No Wipe Top Coat 10ml - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional & Home Use Long Lasting & Easy to Apply Vegan & Cruelty Free
MYLEE£7.70660 rev
Barry M Pool Party Nail Paint Gift Set | x4 In A Flash Quick Dry Nail Polish | Bright Pastel Shades
Barry M£8.4023 rev
Rimmel London Ultra Shine Nail Polish Top Coat
Rimmel£4.10385 rev
Trending
90-day click momentum
Barry M Gelly Nail Paint - Pink Candy Floss 10 ml (Pack of 1)
Barry M£3.554.4★
Sally Hansen Insta-Dri Nail Polish In A Blush 60 Seconds Quick Drying Long Lasting Streak Free Shiny Finish 3-in-1 Formula Built in Base and Top Coat 9.17ml
Sally Hansen£4.104.2★
Barry M In a Flash Quick Dry Nail Paint Shade Breezy Blush Quick Dry Nail Polish
Barry M£3.454.3★
2-in-1 Clear Water-Based Top Coat & Base Coat Base Layer & Nail Protector Long-Lasting Clear Nail Polish for Strong Strengthens & Protects Easy to Apply
AuraAnge£3.114.1★
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£2.964.4★
What buyers say about top coat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Long lasting shine”
“Good value”
“Fast dry”
“As advertised”
“Been using it for years”
“The finish is beautifully glossy”
“Nice consistency and clear colour”
“Love this nail varnish drys so quickly easy to use great value and it works”
“Easy to apply”
What buyers complain about
“it doesnt last”
“The colour does not look like the picture”
“Not super shine more like dull shine”
“Very thick and hard to spread evenly”
“2 coats never dry”
“However the formula is poor”
“Not worth the”
“need several applications”
“Expected better from Barry m - 5 hours and chipped already”
“Top coat peeled off after 2 days”
Top return reasons
Common questions
- Is top coat profitable to sell on Amazon United Kingdom?
- The niche generates £186K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the top coat niche?
- 14 brands and 108 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in top coat?
- Top complaints mined from reviews: Durability, Color, Brightness/Shine/Glow. The return rate is 0.1%.
- When does demand for top coat peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the top coat niche?
- Listings span £2.21–£8.40; the average listing price is £4.14 (sweet spot $15–$100). The average incumbent carries 8,465 reviews — the moat a new listing must climb.