tooth paint
Skip itPrices mostly outside the sweet spot ($2.24–$15.09) — this niche doesn't clear our bar today.
Quality gap
Incredible2.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,302.48avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 147K searches
Growth
Bad-45.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.24–£15.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tooth paint is a £70K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
tooth paint market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 29.2%
- Avg brand age
- 32 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
48
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
34%
- BOBISUKA26%
- REINREUDE13%
- Siyiwen8%
- llikknve8%
- Xunzhi6%
- YBUETE6%
Demand
Weekly Amazon search volume, last 24 weeks — -45.3% search growth over the last 90 days.Top tooth paint search terms
- tooth paint34K/yr
- tooth polish24K/yr
- teeth paint21K/yr
- teeth whitening paint10K/yr
- tooth paint white instant7K/yr
- white tooth paint8K/yr
- tooth enamel paint4K/yr
- tooth whitening paint5K/yr
- white teeth paint4K/yr
- teeth polish5K/yr
Top tooth paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOBISUKA White Tooth Paint - Instant Bright White Costumed Teeth Makeup - No Streak Safe Long Last FX Paint - Perfect for Cosplay Halloween Theater Special Effects (5 ml)
BOBISUKA£6.473.4★999 rev
Tooth Polish White Tooth Paint Instant Whitening Gentle Whitening Paint for Teeth Teeth Polish Varnish for Stain Coverage Brightening and Polish Teeth in Minutes Long Lasting Teeth Polisher
REINREUDE£5.332.1★15 rev
Instant White Tooth Paint & Dental Enamel Lacquer Professional Teeth Stain Remover for A Bright Smile at-Home Whitening Paint Solution with Quick-Dry Formula for Instant Results
Xunzhi£3.821.2★13 rev
Whitening Tooth Paint Teeth Whitening Esse/nce White Tooth Paint Tooth Polish Uptight White Teeth Wh/itening Pen Teeth W/hitening Strips Instant Teeth Wh/itening Esse/nce Gel Instant Teeth W/hitening
ChunXin£4.442.2★21 rev
Eucryl Freshmint Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g
Eucryl£2.244.4★14,612 rev
Newest
by launch date
Avvchuy 2 Pieces Instant Enamel White Polish Kit with Toothbrush Whitening Tooth Paint for Yellowing Teeth Removal
Avvchuy£7.595 rev
atnayo 2 Pcs Instant Whitening Tooth Paint with Teethbrush Portable White Teeth Enamel Polish for Regain Bright Smile
atnayo£11.303 rev
FunnAura 2 Pieces Instant Whitening Tooth Paint Kit with Toothbrush Enamel White Polish for Yellowing Teeth Removal
FunnAura£11.081 rev
atnayo 2 Pcs Instant Whitening Tooth Paint with Blue Toothbrush Teeth Enamel White Polish for Stain Removal Bright Smile
atnayo£9.842 rev
2PCS White Tooth Paint Set Portable Instant Whitening Teeth Paint Easy to Use Gentle Care Teeth
Asheyya£7.064 rev
Trending
90-day click momentum2PCS White Tooth Paint Set Portable Instant Whitening Teeth Paint Easy to Use Gentle Care Teeth
Asheyya£7.061.7★
atnayo 2 Pcs Instant Whitening Tooth Paint with Teethbrush Portable White Teeth Enamel Polish for Regain Bright Smile
atnayo£11.302.0★
FunnAura 2 Pieces Instant Whitening Tooth Paint Kit with Toothbrush Enamel White Polish for Yellowing Teeth Removal
FunnAura£11.085.0★
Avvchuy 2 Pieces Instant Enamel White Polish Kit with Toothbrush Whitening Tooth Paint for Yellowing Teeth Removal
Avvchuy£7.591.7★
atnayo 2 Pcs Instant Whitening Tooth Paint with Blue Toothbrush Teeth Enamel White Polish for Stain Removal Bright Smile
atnayo£9.842.0★
What buyers say about tooth paint
What buyers praise and complain about, mined from review topics.What buyers love
“Whitening toothpaste”
“It's a brilliant product to have on hand”
“Reasonable price”
“Better than expected”
“Tooth care”
“Nice taste & whiten teeth very good”
“Clean efficiently”
“Easy to use”
“A game-changer for sensitive mouths”
“my smile looked so much brighter”
What buyers complain about
“Just runs off the tooth”
“Cheap price”
“cheap quality”
“Doesn't do what it says on the Box”
“Slightly abrasive for stubborn plaque and tartar,might wear gums down with excessive use”
“Literally just doesnt dry”
“Doesn't whiten teeth at all”
“Stain remove it does not”
“It came off literally after a few minutes”
“A lot of effort for not much in results”
Top return reasons
Common questions
- Is tooth paint profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 27 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -45.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the tooth paint niche?
- 19 brands and 48 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in tooth paint?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
- What does it cost to enter the tooth paint niche?
- Listings span £2.24–£15.09; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.