Tooth Paint

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

-45.3%

Conversion, latest week

6.6%

Market size, estimated

£70Ka year

Top search term

tooth paint34K searches a year

Listings sell for £7.17 on average, from £2.24 to £15.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.17 that is £717 to £2K a year per listing.

Average price

£7.17under the $15 to $100 sweet spot

Price range

£2.24–£15.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£717–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #124 within Make-up. It carries 1,302 reviews at 2.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

96%

Out of stock, average day

29.2%

Average rank

#124in Make-up

Average rating

2.79 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,302per listing

Listings tracked

27

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months