Tooth Paint
prices mostly outside the sweet spot ($2.24–$15.09) — Tooth Paint doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Tooth Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tooth Paint is a £70K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 49/100.
Tooth Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -45.3% over the last 90 days and 6.6% of searches end in a purchase.
£70K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 2.8★ — the gap to enter on.
0/100
page quality · 27 products
Top Tooth Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BOBISUKA White Tooth Paint - Instant Bright White Costumed Teeth Makeup - No Streak Safe Long Last FX Paint - Perfect for Cosplay Halloween Theater Special Effects (5 ml)
- Price
- £6.47
- Rating
- 3.4/5
- Reviews
- 999
- Age
- 2y ago
Tooth Polish White Tooth Paint Instant Whitening Gentle Whitening Paint for Teeth Teeth Polish Varnish for Stain Coverage Brightening and Polish Teeth in Minutes Long Lasting Teeth Polisher
- Price
- £5.33
- Rating
- 2.1/5
- Reviews
- 15
- Age
- 6mo ago
Instant White Tooth Paint & Dental Enamel Lacquer Professional Teeth Stain Remover for A Bright Smile at-Home Whitening Paint Solution with Quick-Dry Formula for Instant Results
- Price
- £3.82
- Rating
- 1.2/5
- Reviews
- 13
- Age
- 8mo ago
Whitening Tooth Paint Teeth Whitening Esse/nce White Tooth Paint Tooth Polish Uptight White Teeth Wh/itening Pen Teeth W/hitening Strips Instant Teeth Wh/itening Esse/nce Gel Instant Teeth W/hitening
- Price
- £4.44
- Rating
- 2.2/5
- Reviews
- 21
- Age
- 10mo ago
Eucryl Freshmint Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g
- Price
- £2.24
- Rating
- 4.4/5
- Reviews
- 14,612
- Age
- 17y ago
Trending
90-day click momentum
2PCS White Tooth Paint Set Portable Instant Whitening Teeth Paint Easy to Use Gentle Care Teeth
- Price
- £7.06
- Rating
- 1.7/5
- Reviews
- 4
- Age
- 4mo ago
atnayo 2 Pcs Instant Whitening Tooth Paint with Teethbrush Portable White Teeth Enamel Polish for Regain Bright Smile
- Price
- £11.30
- Rating
- 2.0/5
- Reviews
- 3
- Age
- 3mo ago
FunnAura 2 Pieces Instant Whitening Tooth Paint Kit with Toothbrush Enamel White Polish for Yellowing Teeth Removal
- Price
- £11.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Avvchuy 2 Pieces Instant Enamel White Polish Kit with Toothbrush Whitening Tooth Paint for Yellowing Teeth Removal
- Price
- £7.59
- Rating
- 1.7/5
- Reviews
- 5
- Age
- 2mo ago
atnayo 2 Pcs Instant Whitening Tooth Paint with Blue Toothbrush Teeth Enamel White Polish for Stain Removal Bright Smile
- Price
- £9.84
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 3mo ago
Newest
by launch dateAvvchuy 2 Pieces Instant Enamel White Polish Kit with Toothbrush Whitening Tooth Paint for Yellowing Teeth Removal
- Price
- £7.59
- Rating
- 1.7/5
- Reviews
- 5
- Age
- 2mo ago
atnayo 2 Pcs Instant Whitening Tooth Paint with Teethbrush Portable White Teeth Enamel Polish for Regain Bright Smile
- Price
- £11.30
- Rating
- 2.0/5
- Reviews
- 3
- Age
- 3mo ago
FunnAura 2 Pieces Instant Whitening Tooth Paint Kit with Toothbrush Enamel White Polish for Yellowing Teeth Removal
- Price
- £11.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
atnayo 2 Pcs Instant Whitening Tooth Paint with Blue Toothbrush Teeth Enamel White Polish for Stain Removal Bright Smile
- Price
- £9.84
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 3mo ago
2PCS White Tooth Paint Set Portable Instant Whitening Teeth Paint Easy to Use Gentle Care Teeth
- Price
- £7.06
- Rating
- 1.7/5
- Reviews
- 4
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
48
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
34%
- BOBISUKA26%
- REINREUDE13%
- Siyiwen8%
- llikknve8%
- Xunzhi6%
- YBUETE6%
Tooth Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Tooth Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tooth paint34K/yr
- tooth polish24K/yr
- teeth paint21K/yr
- teeth whitening paint10K/yr
- tooth paint white instant7K/yr
- white tooth paint8K/yr
- tooth enamel paint4K/yr
- tooth whitening paint5K/yr
- white teeth paint4K/yr
- teeth polish5K/yr
What reviews say buyers love and hate about Tooth Paint
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Whitening toothpaste”
“It's a brilliant product to have on hand”
“Reasonable price”
“Better than expected”
“Tooth care”
What buyers complain about
73% of reviews“Just runs off the tooth”
“Cheap price”
“cheap quality”
“Doesn't do what it says on the Box”
“Slightly abrasive for stubborn plaque and tartar,might wear gums down with excessive use”
Tooth Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tooth Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
