How competitive is the Too Faced Lip Injection niche on Amazon United Kingdom?

6 brands and 95 sellers compete in Too Faced Lip Injection on Amazon United Kingdom. The top 5 Too Faced Lip Injection products take 71% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Too Faced Lip Injection?

Too Faced Lip Injection buyers on Amazon United Kingdom complain most about Functionality-Overall, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Too Faced Lip Injection niche?

Too Faced Lip Injection sells for £13.61 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.05–£17.17. The average incumbent carries 3,467 reviews — the moat a new listing must climb.

Too Faced Lip Injection

brand-locked demand (top 5 brands take 99% of clicks) — Too Faced Lip Injection doesn't clear our bar today.

Signals Quality Gap

Flapen Score

Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

This niche Category average · 2,481 niches

Is Too Faced Lip Injection profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Too Faced Lip Injection is a £48K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Too Faced Lip Injection: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.3% over the last 90 days and 6.8% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr3K

Search volume / yr-6.3%52K

Conversion rate6.8%

Avg price£13.61

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 95

Top-5 product click share71%

Open market1%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 16 products

Top Too Faced Lip Injection products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating + Plumping 4.1ml

Price: £13.72
Rating: 3.5/5
Reviews: 2,437
Age: 5y ago

Too Faced Lip Injection Extreme Plumping Clicks | Hydrating Sheer-To-Medium Buildable Coverage Lip Plumper with Click Applicator

Price: £12.20
Rating: 3.8/5
Reviews: 7,497
Age: 11y ago

Plump It! | Volumising Lip Plumper | Clear Lip Plump Serum | Instant Plumper Fuller and Softer Lips

Price: £15.01
Rating: 3.4/5
Reviews: 1,194
Age: 4y ago

Too Faced Lip Injection Extreme Lip Plumper | Long Lasting Lip Plumping Serum 0.14 oz

Price: £15.87
Rating: 3.8/5
Reviews: 7,497
Age: 18y ago

Lip Injection Travel Size Maximum Plump Extra Strength Lip Plumper Gloss 2.9ml

Price: £11.12
Rating: 4.0/5
Reviews: 900
Age: 1y ago

Newest

by launch date

Too Faced Lip Injection Lip Gloss Cooling Instant Lip Plumper 6.5 ml

Price: £17.17
Rating: 4.4/5
Reviews: 29
Age: 5mo ago

Wonderskin Lip Relapse Plumping Gloss Lip Plumper Gloss for Fuller-Looking Lips with Hydrating Non-Sticky High-Shine Finish

Price: £13.99
Rating: 3.4/5
Reviews: 564
Age: 11mo ago

Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner | Long Lasting + Smudge Proof 0.4ml Hot & Spicy

Price: £15.77
Rating: 4.2/5
Reviews: 532
Age: 1y ago

Lip Injection Travel Size Maximum Plump Extra Strength Lip Plumper Gloss 2.9ml

Price: £11.12
Rating: 4.0/5
Reviews: 900
Age: 1y ago

SupremePlump Extreme Lip Plumper

Price: £13.47
Rating: 3.8/5
Reviews: 101
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Too Faced65%
Soap & Glory16%
Plump It!12%
SupremePlump4%
Barry M1%
Wonderskin1%

Too Faced Lip Injection demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR6.8%Products16Brands6Top 5 Brands99%OOS Rate13.0%Rating4.0★Reviews3,467Avg BSR#197

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Top Too Faced Lip Injection search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

too faced lip injection16K/yr +5.8%6.6% conv.
plump it8K/yr -3.8%9.0% conv.
two faced lip injection extreme lip plumper5K/yr -10.6%8.4% conv.
lip injection extreme lip plumper5K/yr -13.3%6.4% conv.
soap and glory lip plumping gloss4K/yr +5.9%4.4% conv.
sexy mother pucker lip gloss4K/yr -12.7%8.1% conv.
plump it lip plumper4K/yr +20.5%8.7% conv.
lip injection3K/yr -15.9%4.0% conv.
lip plumper extreme lip injection3K/yr -62.7%2.2% conv.
lip filler pen945/yr -71.4%0.0% conv.

What reviews say buyers love and hate about Too Faced Lip Injection

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall19%

“Overall, it holds its own really well”

Brightness/Shine/Glow13%

“Really nice lip gloss”

Color13%

“This product is very good it gives you color”

Advertised Vs Actual Product12%

“Does what it says — just apply carefully”

Soft Feel10%

“it smooths everything out and make your lips look fuller & super glossy”

What buyers complain about

85% of reviews

Functionality-Overall27%

“Not good enough for performance”

Value For Money13%

“Not worth the money”

Advertised Vs Actual Product8%

“Doesn't do what it says”

Quality-Overall8%

“This lip product was very mediocre”

Sensitivity-Overall8%

“burns for over half an hour”

Too Faced Lip Injection return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

48%

2Color

16%

3Advertised Vs Actual Product

13%

4Motor Power

5Ease Of Application

Common Too Faced Lip Injection questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Too Faced Lip Injection 41/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -6.3% over the last 90 days.