Toni and Guy Shampoo
brand-locked demand (top 5 brands take 100% of clicks) — Toni and Guy Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Toni and Guy Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toni and Guy Shampoo is a £60K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Toni and Guy Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +10.7% over the last 90 days and 12.3% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Toni and Guy Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Toni & Guy Professional Damage Repair Shampoo With Keratin Active Technology Strengthening & Nourishing for Dry Brittle & Damaged Hair 250ml
- Price
- £4.34
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 14y ago
Toni & Guy | Volume Addiction Shampoo for Fine Hair | Perfect for Enhancing Natural Volume Body and Bounce With a Weightless Feel | Fibre Strengthening System | 250ml
- Price
- £4.63
- Rating
- 4.3/5
- Reviews
- 945
- Age
- 14y ago
Toni & Guy Damage Repair Shampoo and Conditioner Set Pack of 2 250ml Each with Keratin Active Technology for Stronger Healthier Revitalised Hair - Nourishing Hair Care Duo for Damaged Hair
- Price
- £13.48
- Rating
- 4.5/5
- Reviews
- 171
- Age
- 6y ago
Toni & Guy Nourish Damaged Conditioner With Keratin Active Technology Strengthening & Nourishing for Dry Brittle & Damaged Hair 250ml
- Price
- £3.84
- Rating
- 4.6/5
- Reviews
- 1,284
- Age
- 14y ago
Toni & Guy Illuminate Blonde Shampoo to Enhance Shine for Coloured Highlights and Natural Blonde Hair 250ml
- Price
- £4.72
- Rating
- 4.5/5
- Reviews
- 353
- Age
- 14y ago
Trending
90-day click momentum
3 Pack of 250ml Toni & Guy Damage Repair Conditioner Fibre Strengthening System Hair becomes Stronger and More Resilient With Every Wash For a Smooth Finish
- Price
- £5.04
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 5y ago
Toni & Guy Professional Damage Repair Shampoo With Keratin Active Technology Strengthening & Nourishing for Dry Brittle & Damaged Hair 250ml
- Price
- £4.34
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 14y ago
Toni & Guy Nourish Damaged Conditioner With Keratin Active Technology Strengthening & Nourishing for Dry Brittle & Damaged Hair 250ml
- Price
- £3.84
- Rating
- 4.6/5
- Reviews
- 1,284
- Age
- 14y ago
Toni & Guy | Volume Addiction Shampoo for Fine Hair | Perfect for Enhancing Natural Volume Body and Bounce With a Weightless Feel | Fibre Strengthening System | 250ml
- Price
- £4.63
- Rating
- 4.3/5
- Reviews
- 945
- Age
- 14y ago
T&G Volume Addiction Shampoo & Conditioner for Fine Hair 250ml includes a Shampoo & Conditioner free downloadable eBook from Allglazz just scan the QR code.
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago
Newest
by launch date
6 Pack Toni & Guys Damage Repair Conditioner 250ml
- Price
- £8.31
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 9mo ago
Toni & Guy Men Deep Clean Shampoo with Charcoal Extract 250mlPremium Deep Cleansing Formula for Everyday Freshness Purifying and Revitalizing Hair Care Pack of 3
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
T&G Volume Addiction Shampoo & Conditioner for Fine Hair 250ml includes a Shampoo & Conditioner free downloadable eBook from Allglazz just scan the QR code.
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago
Toni & Guy Bundle of Shampoo 250ml and Conditioner 250ml that intensely Nourishes Damaged Hair Making Stronger and More Resilient With Every Wash
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago
3 Pk of 250 ml Toni & Guy Anti-Dandruff 2in1 Shampoo formulated with Mineral Extracts for Normal to Greasy Hair & Cleanses & Soothes Itchy Scalp Helping to Remove Loose Dandruff in the Hair
- Price
- £8.82
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- TONI&GUY90%
- Allglazz5%
- beauty mix4%
- Generic1%
Toni and Guy Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Toni and Guy Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toni and guy shampoo19K/yr
- toni and guy shampoo and conditioner23K/yr
- toni and guy14K/yr
- tony and guy shampoo7K/yr
- tony and guy4K/yr
- toni & guy shampoo4K/yr
- toni & guy3K/yr
What reviews say buyers love and hate about Toni and Guy Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“realy fresh smell”
“hair feels softer”
“Excellent product”
“Great product cheaper than boots”
“My hair feels and looks so much smoother, healthier, and is much easier to manage”
What buyers complain about
84% of reviews“Not right for my hair”
“Leaves sticky residue in hair even with small amounts”
“Try it didnt work for me”
“Not like how it is described”
“Too heavy for fine hair”
Toni and Guy Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toni and Guy Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
