Toni and Guy Shampoo

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

+10.7%

Conversion, latest week

12.3%

Market size, estimated

£60Ka year

Peak month

November1.4× the quietest month

Top search term

toni and guy shampoo19K searches a year

Listings sell for £6.58 on average, from £3.84 to £13.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.58 that is £2K to £3K a year per listing.

Average price

£6.58under the $15 to $100 sweet spot

Price range

£3.84–£13.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

11% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #463 within Shampoos & Conditioners. It carries 612 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

11%

Prime listings

84%

Out of stock, average day

17.9%

Average rank

#463in Shampoos & Conditioners

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

612per listing

Listings tracked

19

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months