Toner Pads
FailThe top 5 brands take 94% of clicks, so Toner Pads is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £152K/yr290K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 99 sellers
Flapen Score
Toner Pads against its category
The dotted line is the Beauty average. Past it, Toner Pads is stronger. Inside it, weaker.
Market
The Toner Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toner Pads 290K times last year and spent an estimated £152K. The top 5 brands take 94% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 290K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £152Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- numbuzin106K searches a year
02 · Price
A sale here is worth £12.34.
Listings sell for £12.34 on average, from £2.46 to £18.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.34 that is £3K to £6K a year per listing.
- Average price
- £12.34under the $15 to $100 sweet spot
- Price range
- £2.46–£18.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #169 within Eyes. It carries 3,198 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #169in Eyes
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,198per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Toner Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
99
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
5%
- Brand 160%
- Brand 222%
- Brand 37%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (4 brands, 5%)
Demand
Toner Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top Toner Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- numbuzin106K/yr
- toner pads105K/yr
- toner pad12K/yr
- toning pads10K/yr
- korean toner pads15K/yr
- anua pads9K/yr
- anua toner pads10K/yr
- toner pads korean skincare11K/yr
- numbuzin serum4K/yr
- skin pads3K/yr
Reviews and returns
What reviews say buyers love and hate about Toner Pads
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toner Pads questions
Answered from the same tracked data.









