Toner
MaybeAn estimated 0.1% of orders come back. But prices span $1.74–$13.33, mostly outside the sweet spot, so Toner is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £556K/yr946K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 47%top-5 click share · 18 brands · 194 sellers
Flapen Score
Toner against its category
The dotted line is the Beauty average. Past it, Toner is stronger. Inside it, weaker.
Market
The Toner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toner 946K times last year and spent an estimated £556K. The top 5 brands take 64% of clicks. Demand peaks in May–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £556K a year.
- Searches, last 12 months
- 946K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £556Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- toner378K searches a year
02 · Price
A sale here is worth £7.72.
Listings sell for £7.72 on average, from £1.74 to £13.33. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £7.72 that is £12K to £15K a year per listing.
- Average price
- £7.72under the $15 to $100 sweet spot
- Price range
- £1.74–£13.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #20 within Face. It carries 15,284 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #20in Face
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,284per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Toner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
194
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
28%
- Brand 116%
- Brand 215%
- Brand 314%
- Brand 411%
- Brand 58%
- Brand 68%
Demand
Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Toner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toner378K/yr
- face toner226K/yr
- simple toner39K/yr
- facial toner29K/yr
- hydrating toner28K/yr
- skin toner21K/yr
- toner for face116K/yr
- simple toner for face13K/yr
- nivea toner16K/yr
- toner for oily skin9K/yr
Reviews and returns
What reviews say buyers love and hate about Toner
We read the reviews and the return reasons for every product selling here.
“skin feels irritated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toner questions
Answered from the same tracked data.









