Tom Ford Tobacco Vanille

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

-30.7%

Conversion, latest week

4.7%

Market size, estimated

£210Ka year

Peak month

December2.8× the quietest month

Top search term

asad elixir14K searches a year

Listings sell for £73.26 on average, from £14.24 to £226.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £73.26 that is £7K to £18K a year per listing.

Average price

£73.26inside the $15 to $100 sweet spot

Price range

£14.24–£226.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

£7K–£18K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

25% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #1,354 within Fragrances. It carries 3,911 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

63%

Out of stock, average day

26.9%

Average rank

#1,354in Fragrances

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,911per listing

Listings tracked

8

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months