Is tom ford tobacco vanille profitable to sell on Amazon United Kingdom?

The niche generates £210K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (40/100).

How competitive is the tom ford tobacco vanille niche?

4 brands and 96 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tom ford tobacco vanille?

Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.4%.

When does demand for tom ford tobacco vanille peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the tom ford tobacco vanille niche?

Listings span £14.24–£226.54; the average listing price is £73.26 (sweet spot $15–$100). The average incumbent carries 3,911 reviews — the moat a new listing must climb.

tom ford tobacco vanille

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£73.26

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£210K

£210K/yr · 61K searches

Price range

Okay£14.24–£226.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,910.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Growth

Bad-30.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, tom ford tobacco vanille is a £210K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

tom ford tobacco vanille market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £147K–£183K; units × avg price
Conversion rate: 4.7%
Avg BSR: #1,354
Page quality: 0%
Prime: 63%
Sponsored: 25%
Out of stock: 26.9%
Avg brand age: 40 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Lattafa63%
Esme & Co.15%
Tom Ford14%
Khalis7%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -30.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top tom ford tobacco vanille search terms

asad elixir14K/yr -37.9%4.7% conv.
lattafa asad elixir16K/yr -36.4%5.1% conv.
tom ford tobacco vanille11K/yr -21.6%0.9% conv.
tobacco vanilla perfume men6K/yr +2.0%1.7% conv.
tobacco vanille6K/yr -34.6%1.4% conv.
tom ford tobacco vanille for men3K/yr -7.8%0.7% conv.
lattafa elixir3K/yr -35.1%3.0% conv.

All search terms

Top tom ford tobacco vanille products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lattafa Asad Elixir Eau de Parfum 100ml Long-Lasting Amber Woody Spicy Mens Fragrance with Tobacco Cedar & Vanilla Notes | Powerful Masculine Arabic Perfume

Lattafa£21.824.3★1,636 rev

Asad Elixir Eau de Parfum 100ml Long-Lasting Amber Woody Spicy Mens Fragrance with Tobacco Cedar & Vanilla Notes | Powerful Masculine Arabic Perfume

Esme & Co.£24.573.7★6 rev

Tobacco Vanilla EDP 100ml Perfume by Khalis Luxury collection

Khalis£14.244.0★90 rev

Vanille En Tobacco Eau De Parfum 80ml

Esme & Co.£18.043.6★13 rev

Tobacco Vanille by Tom Ford Eau de Parfum 50ml

Tom Ford£151.744.5★597 rev

Newest

by launch date

Asad Elixir Eau de Parfum 100ml Long-Lasting Amber Woody Spicy Mens Fragrance with Tobacco Cedar & Vanilla Notes | Powerful Masculine Arabic Perfume

Esme & Co.£24.576 rev

8mo ago

Lattafa Asad Elixir Eau de Parfum 100ml Long-Lasting Amber Woody Spicy Mens Fragrance with Tobacco Cedar & Vanilla Notes | Powerful Masculine Arabic Perfume

Lattafa£21.821,636 rev

8mo ago

Vanille En Tobacco Eau De Parfum 80ml

Esme & Co.£18.0413 rev

9mo ago

Asad by Lattafa for Men - 3.4 oz EDP Spray

Lattafa£16.9627,730 rev

3y ago

Tobacco Vanilla EDP 100ml Perfume by Khalis Luxury collection

Khalis£14.2490 rev

4y ago

What buyers say about tom ford tobacco vanille

What buyers praise and complain about, mined from review topics.

What buyers love

Smell71%

“Amazing Smell”

Value For Money10%

“Good value”

Quality-Overall8%

“Great product, long lasting with excellent projection”

Durability3%

“genuinely lasts all day”

Advertised Vs Actual Product1%

“Much better than I was expecting it to be”

Design-Overall1%

“Beautiful bottle design”

Suitability Hot Weather1%

“it was the right thing to buy great for all season except summer would recommend to anyone”

Suitability Dry Skin1%

“Last long enough on skin”

Moist/Dry0%

“the dry down is nice”

Gifting Purpose0%

“made a great gift”

What buyers complain about

Smell35%

“has a very strong smell of alcohol”

Durability13%

“the lasting is really poor”

Leak-Proof8%

“Arrived damaged, leaking when opened the package”

Quality-Overall5%

“Rubbish”

Size-Overall4%

“The bottle is huge”

Advertised Vs Actual Product4%

“Definitely not like Advertised”

Value For Money3%

“Too expensive”

Skin Health3%

“It doesn't stay on the skin”

Top return reasons

Smell53%

Durability9%

Quality-Overall8%

Leak-Proof8%

Advertised Vs Actual Product7%

Product Condition4%