How competitive is the Tom Ford Tobacco Vanille niche on Amazon United Kingdom?

4 brands and 96 sellers compete in Tom Ford Tobacco Vanille on Amazon United Kingdom. The top 5 Tom Ford Tobacco Vanille products take 87% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Tom Ford Tobacco Vanille?

Tom Ford Tobacco Vanille buyers on Amazon United Kingdom complain most about Smell, Durability, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Tom Ford Tobacco Vanille niche?

Tom Ford Tobacco Vanille sells for £73.26 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £14.24–£226.54. The average incumbent carries 3,911 reviews — the moat a new listing must climb.

Tom Ford Tobacco Vanille

brand-locked demand (top 5 brands take 100% of clicks) — Tom Ford Tobacco Vanille doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

This niche Category average · 2,481 niches

Is Tom Ford Tobacco Vanille profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tom Ford Tobacco Vanille is a £210K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Tom Ford Tobacco Vanille: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.7% over the last 90 days and 4.7% of searches end in a purchase.

£210K

revenue / yr

Units sold / yr3K

Search volume / yr-30.7%61K

Conversion rate4.7%

Avg price£73.26

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 96

Top-5 product click share87%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 8 products

Top Tom Ford Tobacco Vanille products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lattafa Asad Elixir Eau de Parfum 100ml Long-Lasting Amber Woody Spicy Mens Fragrance with Tobacco Cedar & Vanilla Notes | Powerful Masculine Arabic Perfume

Price: £21.82
Rating: 4.3/5
Reviews: 1,636
Age: 8mo ago

Asad Elixir Eau de Parfum 100ml Long-Lasting Amber Woody Spicy Mens Fragrance with Tobacco Cedar & Vanilla Notes | Powerful Masculine Arabic Perfume

Price: £24.57
Rating: 3.7/5
Reviews: 6
Age: 8mo ago

Tobacco Vanilla EDP 100ml Perfume by Khalis Luxury collection

Price: £14.24
Rating: 4.0/5
Reviews: 90
Age: 4y ago

Vanille En Tobacco Eau De Parfum 80ml

Price: £18.04
Rating: 3.6/5
Reviews: 13
Age: 9mo ago

Tobacco Vanille by Tom Ford Eau de Parfum 50ml

Price: £151.74
Rating: 4.5/5
Reviews: 597
Age: 14y ago

Newest

by launch date

Asad Elixir Eau de Parfum 100ml Long-Lasting Amber Woody Spicy Mens Fragrance with Tobacco Cedar & Vanilla Notes | Powerful Masculine Arabic Perfume

Price: £24.57
Rating: 3.7/5
Reviews: 6
Age: 8mo ago

Lattafa Asad Elixir Eau de Parfum 100ml Long-Lasting Amber Woody Spicy Mens Fragrance with Tobacco Cedar & Vanilla Notes | Powerful Masculine Arabic Perfume

Price: £21.82
Rating: 4.3/5
Reviews: 1,636
Age: 8mo ago

Vanille En Tobacco Eau De Parfum 80ml

Price: £18.04
Rating: 3.6/5
Reviews: 13
Age: 9mo ago

Asad by Lattafa for Men - 3.4 oz EDP Spray

Price: £16.96
Rating: 4.4/5
Reviews: 27,730
Age: 3y ago

Tobacco Vanilla EDP 100ml Perfume by Khalis Luxury collection

Price: £14.24
Rating: 4.0/5
Reviews: 90
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Lattafa63%
Esme & Co.15%
Tom Ford14%
Khalis7%

Tom Ford Tobacco Vanille demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR4.7%Products8Brands4Top 5 Brands100%OOS Rate26.9%Rating4.2★Reviews3,911Avg BSR#1,354

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Tom Ford Tobacco Vanille search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

asad elixir14K/yr -37.9%4.7% conv.
lattafa asad elixir16K/yr -36.4%5.1% conv.
tom ford tobacco vanille11K/yr -21.6%0.9% conv.
tobacco vanilla perfume men6K/yr +2.0%1.7% conv.
tobacco vanille6K/yr -34.6%1.4% conv.
tom ford tobacco vanille for men3K/yr -7.8%0.7% conv.
lattafa elixir3K/yr -35.1%3.0% conv.

What reviews say buyers love and hate about Tom Ford Tobacco Vanille

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Smell71%

“Amazing Smell”

Value For Money10%

“Good value”

Quality-Overall8%

“Great product, long lasting with excellent projection”

Durability3%

“genuinely lasts all day”

Advertised Vs Actual Product1%

“Much better than I was expecting it to be”

What buyers complain about

74% of reviews

Smell35%

“has a very strong smell of alcohol”

Durability13%

“the lasting is really poor”

Leak-Proof8%

“Arrived damaged, leaking when opened the package”

Quality-Overall5%

“Rubbish”

Size-Overall4%

“The bottle is huge”

Tom Ford Tobacco Vanille return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

53%

2Durability

3Quality-Overall

4Leak-Proof

5Advertised Vs Actual Product

Common Tom Ford Tobacco Vanille questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tom Ford Tobacco Vanille 40/100 on Amazon United Kingdom — Skip it. The niche generates £210K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -30.7% over the last 90 days.