How competitive is the Tom Ford Perfume Women niche on Amazon United Kingdom?

3 brands and 35 sellers compete in Tom Ford Perfume Women on Amazon United Kingdom. The top 5 Tom Ford Perfume Women products take 47% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Tom Ford Perfume Women?

Tom Ford Perfume Women buyers on Amazon United Kingdom complain most about Smell, Strength, Durability, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Tom Ford Perfume Women niche?

Tom Ford Perfume Women sells for £101.74 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £14.73–£223.99. The average incumbent carries 743 reviews — the moat a new listing must climb.

Tom Ford Perfume Women

brand-locked demand (top 5 brands take 100% of clicks) — Tom Ford Perfume Women doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

This niche Category average · 2,481 niches

Is Tom Ford Perfume Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tom Ford Perfume Women is a £104K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Tom Ford Perfume Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.9% over the last 90 days and 1.9% of searches end in a purchase.

£104K

revenue / yr

Units sold / yr750

Search volume / yr-21.9%52K

Conversion rate1.9%

Avg price£101.74

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 35

Top-5 product click share47%

Open market0%

Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Tom Ford Perfume Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Velvet Orchid by Tom Ford Eau De Parfum for Women 50ml

Price: £75.44
Rating: 4.6/5
Reviews: 595
Age: 12y ago

Tom Ford Neroli Portofino - Eau De Parfum

Price: £95.60
Rating: 4.4/5
Reviews: 517
Age: 11y ago

Tom Ford Black Orchid Eau De Parfum 100ml (Pack of 1)

Price: £98.60
Rating: 4.4/5
Reviews: 948
Age: 13y ago

Black Orchid by Tom Ford for Women - 0.34 oz EDP Spray (Mini)

Price: £28.86
Rating: 4.7/5
Reviews: 3,468
Age: 7y ago

Tom Ford Black Orchid Parfum Spray 50ml

Price: £89.45
Rating: 4.4/5
Reviews: 161
Age: 5y ago

Newest

by launch date

TOM FORD Vanilla Sex Eau de Parfum 50 ml

Price: £223.99
Rating: 4.4/5
Reviews: 21
Age: 1y ago

Lost Cherry- Inspired Alternative Strong Vegan Friendly Perfume Spray (EDP) Extrait De Parfum Unisex Fragrances For Men & Women- 50ml Cherry Power Fragrances (Made in UK)

Price: £16.86
Rating: 4.6/5
Reviews: 76
Age: 2y ago

Tom Ford Black Orchid Eau de Toilette 50ml

Price: £70.09
Rating: 4.7/5
Reviews: 17
Age: 3y ago

Tom Ford Black Orchid Eau de Toilette 100ml

Price: £92.98
Rating: 4.3/5
Reviews: 25
Age: 3y ago

Tom Ford Noir Extreme Parfum Spray Fresh Scent 100ml

Price: £131.20
Rating: 4.3/5
Reviews: 135
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

Tom Ford95%
Amour Scents4%
POWER FRAGRANCES1%

Tom Ford Perfume Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR1.9%Products24Brands3Top 5 Brands100%OOS Rate13.5%Rating4.5★Reviews743Avg BSR#2,225

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

What reviews say buyers love and hate about Tom Ford Perfume Women

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Smell70%

“Beautiful fragrance”

Value For Money13%

“Great price”

Quality-Overall6%

“Good product”

Gifting Purpose2%

“thank you for the extra gifts in my parcel x”

Size-Overall2%

“Perfect purse size”

What buyers complain about

60% of reviews

Smell29%

“Just not a great product, smells fake”

Strength12%

“Was labelled fragile”

Durability12%

“doesn't last that long”

Value For Money7%

“Its just expensive”

Tom Ford Perfume Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

46%

2Size-Overall

17%

3Advertised Vs Actual Product

13%

4Functionality-Overall

5Product Condition

Common Tom Ford Perfume Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tom Ford Perfume Women 41/100 on Amazon United Kingdom — Skip it. The niche generates £104K/yr across 24 tracked products. Search demand moved -21.9% over the last 90 days.