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Tom Ford Perfume Women

Fail

The top 5 brands take 100% of clicks, so Tom Ford Perfume Women is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£104K/yr52K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
47%top-5 click share · 3 brands · 35 sellers

Flapen Score

Tom Ford Perfume Women against its category

The dotted line is the Beauty average. Past it, Tom Ford Perfume Women is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tom Ford Perfume Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tom Ford Perfume Women 52K times last year and spent an estimated £104K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
1.9%
Market size, estimated
£104Ka year
Peak month
December5.0× the quietest month
Top search term
tom ford perfume women47K searches a year

02 · Price

A sale here is worth £101.74.

Listings sell for £101.74 on average, from £14.73 to £223.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £101.74 that is £0 to £10K a year per listing.

Average price
£101.74above the $15 to $100 sweet spot
Price range
£14.73–£223.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

4% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #2,225 within Bath & Body. It carries 743 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
29%
Out of stock, average day
13.5%
Average rank
#2,225in Bath & Body
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
743per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Tom Ford Perfume Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

0%

  • Brand 195%
  • Brand 24%
  • Brand 31%

Demand

Tom Ford Perfume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Reviews and returns

What reviews say buyers love and hate about Tom Ford Perfume Women

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.9%of orders come back
“Just not a great product, smells fake”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Tom Ford Perfume Women questions

Answered from the same tracked data.