How competitive is the Tom Ford Oud Wood niche on Amazon United Kingdom?

9 brands and 127 sellers compete in Tom Ford Oud Wood on Amazon United Kingdom. The top 5 Tom Ford Oud Wood products take 39% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Tom Ford Oud Wood?

Tom Ford Oud Wood buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the Tom Ford Oud Wood niche?

Tom Ford Oud Wood sells for £63.55 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.97–£194.13. The average incumbent carries 2,028 reviews — the moat a new listing must climb.

Tom Ford Oud Wood

Tom Ford Oud Wood shows low returns (1.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

This niche Category average · 2,481 niches

Is Tom Ford Oud Wood profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tom Ford Oud Wood is a £406K/yr Amazon United Kingdom market (566K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Tom Ford Oud Wood: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.4% over the last 90 days and 1.1% of searches end in a purchase.

£406K

revenue / yr

Units sold / yr8K

Search volume / yr-5.4%566K

Conversion rate1.1%

Avg price£63.55

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers9 · 127

Top-5 product click share39%

Open market4%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 42 products

Top Tom Ford Oud Wood products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Oud Wood by Tom Ford Eau De Parfum For Men 50ml

Price: £144.19
Rating: 4.5/5
Reviews: 843
Age: 15y ago

DKNY Mens Giants T-Shirt Olive/Charcoal/Navy L (Pack of 3)

Price: £15.33
Rating: 4.3/5
Reviews: 3,903
Age: 3y ago

Tom Ford Black Orchid Eau De Parfum 100ml (Pack of 1)

Price: £98.60
Rating: 4.4/5
Reviews: 948
Age: 13y ago

Ombre Leather by Tom Ford Eau De Parfum For Men 50ml TOM-075145

Price: £72.36
Rating: 4.6/5
Reviews: 1,113
Age: 8y ago

Tom Ford Black Orchid Eau de Toilette 50ml

Price: £70.09
Rating: 4.7/5
Reviews: 17
Age: 3y ago

Newest

by launch date

Jean Lowe vibe by Maison Alhambra 100ml EDP Tropical Scent

Price: £22.06
Rating: 4.1/5
Reviews: 55
Age: 1y ago

Maison Alhambra Avant Silk Eau De Parfum Spray Plain 100ml

Price: £13.26
Rating: 4.0/5
Reviews: 18
Age: 1y ago

Jean Lowe Azure

Price: £20.96
Rating: 4.2/5
Reviews: 61
Age: 1y ago

Bellavita Luxury Mens Gift Set with CEO Man Klub Oud & G.O.A.T. | Woody Citrus Spicy Aromatic Scent Profiles | Gift Set (4×20 ml) | Perfume Gift Set for Men | Gift for Fathers Day

Price: £20.76
Rating: 4.2/5
Reviews: 40,710
Age: 1y ago

Maison Alhambra Perfume Jean Lowe Immortel (IMMORTAL) Eau de Parfum 100ml

Price: £19.41
Rating: 4.2/5
Reviews: 89
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

127

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

Tom Ford67%
Maison Alhambra14%
DKNY9%
Lattafa4%
QuiQia2%
Bella Vita Luxury2%
Open — no brand owns it (3 brands, 3%)

Tom Ford Oud Wood demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume566KCVR1.1%Products42Brands9Top 5 Brands96%OOS Rate2.3%Rating4.4★Reviews2,028Avg BSR#811

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Top Tom Ford Oud Wood search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tom ford perfume men177K/yr -2.6%0.8% conv.
tom ford117K/yr -1.4%0.5% conv.
maison alhambra81K/yr +9.3%0.7% conv.
tom ford perfume women47K/yr -23.2%0.7% conv.
tomford perfume for men23K/yr -11.2%0.5% conv.
tom ford oud wood27K/yr -8.5%1.5% conv.
maison alhambra perfume16K/yr -25.0%0.5% conv.
oud wood13K/yr -24.0%0.9% conv.
tom ford perfume12K/yr -16.0%0.4% conv.
oud wood perfume men7K/yr -18.4%1.0% conv.

What reviews say buyers love and hate about Tom Ford Oud Wood

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Smell60%

“Great fragrances”

Value For Money12%

“Worth the money”

Quality-Overall7%

“I got no complaints”

Durability5%

“also lasts along time once on”

Gifting Purpose5%

“Gift”

What buyers complain about

74% of reviews

Smell35%

“Smell does not last”

Durability13%

“Not lasting”

Value For Money10%

“Waste of money”

Quality-Overall5%

“The box is cheaply made”

Defective Material/Parts2%

“Products failed its standard”

Tom Ford Oud Wood return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

44%

2Size-Overall

19%

3Quality-Overall

4Advertised Vs Actual Product

5Leak-Proof

Common Tom Ford Oud Wood questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tom Ford Oud Wood 50/100 on Amazon United Kingdom — Worth a look. The niche generates £406K/yr across 42 tracked products. Search demand moved -5.4% over the last 90 days.