Tom Ford Oud Wood

Shoppers searched for this 566K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £406K a year.

Searches, last 12 months

566K

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

1.1%

Market size, estimated

£406Ka year

Peak month

December5.3× the quietest month

Top search term

tom ford perfume men177K searches a year

Listings sell for £63.55 on average, from £12.97 to £194.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £63.55 that is £6K to £16K a year per listing.

Average price

£63.55inside the $15 to $100 sweet spot

Price range

£12.97–£194.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£6K–£16K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

14% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #811 within Fragrances. It carries 2,028 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

14%

Prime listings

57%

Out of stock, average day

2.3%

Average rank

#811in Fragrances

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,028per listing

Listings tracked

42

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months