tom ford oud wood
Worth a lookShows low returns (1.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£63.55avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£406K£406K/yr · 566K searches
Price range
Okay£12.97–£194.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,027.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tom ford oud wood is a £406K/yr Amazon United Kingdom market (566K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
tom ford oud wood market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £381K–£508K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #811
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 14%
- Out of stock
- 2.3%
- Avg brand age
- 60 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
9 flat
Sellers
127
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
3%
- Tom Ford67%
- Maison Alhambra14%
- DKNY9%
- Lattafa4%
- QuiQia2%
- Bella Vita Luxury2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Top tom ford oud wood search terms
- tom ford perfume men177K/yr
- tom ford117K/yr
- maison alhambra81K/yr
- tom ford perfume women47K/yr
- tomford perfume for men23K/yr
- tom ford oud wood27K/yr
- maison alhambra perfume16K/yr
- oud wood13K/yr
- tom ford perfume12K/yr
- oud wood perfume men7K/yr
Top tom ford oud wood products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oud Wood by Tom Ford Eau De Parfum For Men 50ml
Tom Ford£144.194.5★843 rev
DKNY Mens Giants T-Shirt Olive/Charcoal/Navy L (Pack of 3)
DKNY£15.334.3★3,903 rev
Tom Ford Black Orchid Eau De Parfum 100ml (Pack of 1)
Tom Ford£98.604.4★948 rev
Ombre Leather by Tom Ford Eau De Parfum For Men 50ml TOM-075145
Tom Ford£72.364.6★1,113 rev
Tom Ford Black Orchid Eau de Toilette 50ml
Tom Ford£70.094.7★17 rev
Newest
by launch date
Jean Lowe vibe by Maison Alhambra 100ml EDP Tropical Scent
Maison Alhambra£22.0655 rev
Maison Alhambra Avant Silk Eau De Parfum Spray Plain 100ml
Maison Alhambra£13.2618 rev
Jean Lowe Azure
Maison Alhambra£20.9661 rev
Bellavita Luxury Mens Gift Set with CEO Man Klub Oud & G.O.A.T. | Woody Citrus Spicy Aromatic Scent Profiles | Gift Set (4×20 ml) | Perfume Gift Set for Men | Gift for Fathers Day
Bella Vita Luxury£20.7640,710 rev
Maison Alhambra Perfume Jean Lowe Immortel (IMMORTAL) Eau de Parfum 100ml
Maison Alhambra£19.4189 rev
Trending
90-day click momentumDKNY Mens Giants T-Shirt Olive/Charcoal/Navy L (Pack of 3)
DKNY£15.334.3★
Tom Ford Black Orchid Eau de Toilette 50ml
Tom Ford£70.094.7★
Maison Alhambra Avant Silk Eau De Parfum Spray Plain 100ml
Maison Alhambra£13.264.0★
Jean Lowe vibe by Maison Alhambra 100ml EDP Tropical Scent
Maison Alhambra£22.064.1★
Tom Ford NOIR FOR MEN Eau De Parfum Spray 100ml (3.4 Fl.Oz) EDP
Tom Ford£102.874.6★
What buyers say about tom ford oud wood
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrances”
“Worth the money”
“I got no complaints”
“also lasts along time once on”
“Gift”
“Good fit”
“Its perfect for evenings, special occasions, or colder weather,”
“Easy to use”
“Exactly what is advertised on Amazon bottle wise”
“beautiful and floral”
What buyers complain about
“Smell does not last”
“Not lasting”
“Waste of money”
“The box is cheaply made”
“Products failed its standard”
“Didnt fit”
“Not very strong so doesnt last”
“Absolutely does not do what claimed”
“Thin out of shape rubbish”
“Bad material”
Top return reasons
Common questions
- Is tom ford oud wood profitable to sell on Amazon United Kingdom?
- The niche generates £406K/yr across 42 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the tom ford oud wood niche?
- 9 brands and 127 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in tom ford oud wood?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.2%.
- When does demand for tom ford oud wood peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the tom ford oud wood niche?
- Listings span £12.97–£194.13; the average listing price is £63.55 (sweet spot $15–$100). The average incumbent carries 2,028 reviews — the moat a new listing must climb.