How competitive is the Todays Offers Special Deals niche on Amazon United Kingdom?

1 brands and 89 sellers compete in Todays Offers Special Deals on Amazon United Kingdom. The top 5 Todays Offers Special Deals products take 82% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Todays Offers Special Deals?

Todays Offers Special Deals buyers on Amazon United Kingdom complain most about Smell, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Todays Offers Special Deals niche?

Todays Offers Special Deals sells for £24.04 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £17.38–£43.49. The average incumbent carries 1,182 reviews — the moat a new listing must climb.

Todays Offers Special Deals

Todays Offers Special Deals shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

This niche Category average · 2,481 niches

Is Todays Offers Special Deals profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Todays Offers Special Deals is a £238K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Todays Offers Special Deals: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +23.5% over the last 90 days and 8.1% of searches end in a purchase.

£238K

revenue / yr

Units sold / yr13K

Search volume / yr+23.5%122K

Conversion rate8.1%

Avg price£24.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 89

Top-5 product click share82%

Open market0%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Todays Offers Special Deals products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aramis by Cologne/Eau De Toilette Spray 3.7 FL. OZ. 110 ml (Men)

Price: £17.59
Rating: 4.7/5
Reviews: 1,437
Age: 15y ago

ARAMIS Classic Eau de Toilette Spray 110ml (Pack of 1)

Price: £18.63
Rating: 4.6/5
Reviews: 593
Age: 8y ago

Aramis Classic 200 Milliliter After Shave Splash

Price: £43.49
Rating: 4.6/5
Reviews: 356
Age: 18y ago

Aramis by Aramis Eau De Toilette For Men 110ml

Price: £17.38
Rating: 4.6/5
Reviews: 9,033
Age: 19y ago

Aramis Classic Deluxe Edition Eau de Toilette 240ml

Price: £25.46
Rating: 4.7/5
Reviews: 719
Age: 8y ago

Newest

by launch date

ARAMIS Classic Eau de Toilette Spray 110ml (Pack of 1)

Price: £18.63
Rating: 4.6/5
Reviews: 593
Age: 8y ago

Aramis Classic Deluxe Edition Eau de Toilette 240ml

Price: £25.46
Rating: 4.7/5
Reviews: 719
Age: 8y ago

Aramis Classic Eau de Toilette Spray 240 ml

Price: £25.77
Rating: 4.5/5
Reviews: 216
Age: 10y ago

Aramis/Aramis Edt Spray 3.7 Oz (M)

Price: £19.02
Rating: 4.3/5
Reviews: 31
Age: 10y ago

Aramis by Aramis Cologne/Eau de Toilette Spray 100 ml for Men by Aramis

Price: £20.68
Rating: 4.5/5
Reviews: 160
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

ARAMIS100%

Todays Offers Special Deals demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume122KCVR8.1%Products12Brands1Top 5 Brands100%OOS Rate14.7%Rating4.6★Reviews1,182Avg BSR#463

Peak months: Nov, Dec · busiest ÷ quietest = 29.2×

Top Todays Offers Special Deals search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aramis aftershave for men54K/yr +24.9%7.5% conv.
aramis36K/yr +32.8%6.3% conv.
aramis eau de toilette spray 110ml12K/yr +23.0%10.5% conv.
aramis aftershave11K/yr -8.8%5.1% conv.
aramis perfume for men5K/yr +17.8%4.4% conv.
aramis 9004K/yr +16.6%0.4% conv.

What reviews say buyers love and hate about Todays Offers Special Deals

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Smell52%

“Great fragrance for great price”

Value For Money29%

“Good price”

Quality-Overall7%

“Excellent Product”

Advertised Vs Actual Product4%

“Just as described”

Size-Overall4%

“Big bottle all good”

What buyers complain about

92% of reviews

Smell61%

“Does not smell of anything”

Quality-Overall14%

“Lower than expected quality”

Durability5%

“Doesn't last as long as the original”

Size-Overall5%

“Big”

Value For Money5%

“Don't part with this sort of money for a PLASTIC bottle”

Todays Offers Special Deals return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

50%

2Durability

3Defective Material/Parts

4Water Resistance

5Weight Heavy

Common Todays Offers Special Deals questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Todays Offers Special Deals 50/100 on Amazon United Kingdom — Worth a look. The niche generates £238K/yr across 12 tracked products. Search demand moved +23.5% over the last 90 days.