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Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £238K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

+23.5%

Conversion, latest week

8.1%

Market size, estimated

£238Ka year

Peak month

November29.2× the quietest month

Top search term

aramis aftershave for men54K searches a year

Listings sell for £24.04 on average, from £17.38 to £43.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £24.04 that is £18K to £24K a year per listing.

Average price

£24.04inside the $15 to $100 sweet spot

Price range

£17.38–£43.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

£18K–£24K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #463 within Fragrances. It carries 1,182 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

58%

Out of stock, average day

14.7%

Average rank

#463in Fragrances

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,182per listing

Listings tracked

12

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

85 months