Tinted Moisturiser
MaybeAn estimated 0.1% of orders come back. But products sell for $7.59 on average, outside the sweet spot, so Tinted Moisturiser is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £253K/yr700K searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 43%top-5 click share · 13 brands · 332 sellers
Flapen Score
Tinted Moisturiser against its category
The dotted line is the Beauty average. Past it, Tinted Moisturiser is stronger. Inside it, weaker.
Market
The Tinted Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tinted Moisturiser 700K times last year and spent an estimated £253K. The top 5 brands take 85% of clicks. Demand peaks in May. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 700K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.
- Searches, last 12 months
- 700K
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £253Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- tinted moisturiser406K searches a year
02 · Price
A sale here is worth £7.59.
Listings sell for £7.59 on average, from £2.98 to £21.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.59 that is £4K to £6K a year per listing.
- Average price
- £7.59under the $15 to $100 sweet spot
- Price range
- £2.98–£21.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #85 within Make-up. It carries 6,238 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 94%
- Out of stock, average day
- 0.4%
- Average rank
- #85in Make-up
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,238per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Tinted Moisturiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
332
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
15%
- Brand 126%
- Brand 223%
- Brand 315%
- Brand 47%
- Brand 56%
- Brand 66%
- Open — no brand owns it (7 brands, 15%)
Demand
Tinted Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Tinted Moisturiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tinted moisturiser406K/yr
- tinted moisturiser for older women45K/yr
- nivea tinted moisturiser32K/yr
- avon tinted moisturiser24K/yr
- tinted moisturiser spf14K/yr
- spf tinted moisturiser face13K/yr
- nivea tinted day cream14K/yr
- olay bb cream fair to medium18K/yr
- tinted moisturizer15K/yr
- skin tint spf7K/yr
Reviews and returns
What reviews say buyers love and hate about Tinted Moisturiser
We read the reviews and the return reasons for every product selling here.
“Too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tinted Moisturiser questions
Answered from the same tracked data.









