Tinted Moisturiser
Tinted Moisturiser shows low returns (0.1%), but pricing outside the sweet spot ($7.59 avg) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Tinted Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tinted Moisturiser is a £253K/yr Amazon United Kingdom market (700K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.
Tinted Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +6.6% over the last 90 days and 4.8% of searches end in a purchase.
£253K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Tinted Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 5mo ago
Garnier SkinActive Anti-Age BB Cream Shade Medium Tinted Moisturiser SPF 15 Softens Fine Lines & Firms Skin With Hyaluronic Acid Aloe & Mineral Pigments 50 m
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 8,020
- Age
- 5y ago
Wet n Wild Bare Focus Tinted Hydrator Oil-Free Tinted Moisturizer with Hyaluronic Acid Semi-Matte Sheer-to-Medium Coverage Light
- Price
- £5.00
- Rating
- 4.3/5
- Reviews
- 28,535
- Age
- 5y ago
NIVEA BB Tinted Moisturiser SPF 15 Light (3 x 50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Light Skin Tones
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 1,717
- Age
- 10y ago
Olay Total Effects SPF15 BB Day Face Cream Medium to Dark 7-in-1 Skin Care Moisturiser Foundation with Vitamin C & Niacinamide Hydration Glow and Anti-Wrinkle Nourishes and Protects in 1 Step 50ml
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 2,985
- Age
- 17y ago
Trending
90-day click momentumNIVEA BB Tinted Moisturiser SPF 15 Light (3 x 50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Light Skin Tones
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 1,717
- Age
- 10y ago
Garnier Oil-Free Perfecting All-in-1 BB Cream Shade Medium Tinted Moisturiser SPF25 Mattifies Skin & Evens Complexion With Hyaluronic Acid Aloe & Mineral Pigments 50ml
- Price
- £6.52
- Rating
- 4.4/5
- Reviews
- 2,003
- Age
- 4y ago
NIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 5mo ago
Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 9mo ago
Nivea Daily Essentials Tinted Moisturising Day Cream Natural SPF 15 50 ml
- Price
- £3.75
- Rating
- 4.4/5
- Reviews
- 826
- Age
- 17y ago
Newest
by launch dateNIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 5mo ago
Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 9mo ago
e.l.f. Halo Glow Skin Tint SPF 50 Tinted Moisturiser For Light Buildable Coverage Creates A Natural Glow Vegan & Cruelty-Free 4 Light Neutral
- Price
- £10.60
- Rating
- 4.0/5
- Reviews
- 2,118
- Age
- 1y ago
Revlon Illuminance Serum Skin Tint Lightweight Hydrating NaturalFinish Foundation with Buildable Coverage Hyaluronic Acid & SPF 15 for Radiant Dewy Skin Cool Beige
- Price
- £4.20
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 2y ago
LOréal Paris Multi-Use Glow Enhancer 24h Hydration with Shea Butter and Glycerin for Face and Body Paradise Lumi Glotion Shade 903: Medium Glow 40 ml
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 6,974
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
332
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
15%
- NIVEA26%
- Garnier23%
- Wet n Wild15%
- Clinique7%
- L'Oreal Paris6%
- Avon6%
- Open — no brand owns it (7 brands, 15%)
Tinted Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.7×
Top Tinted Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tinted moisturiser406K/yr
- tinted moisturiser for older women45K/yr
- nivea tinted moisturiser32K/yr
- avon tinted moisturiser24K/yr
- tinted moisturiser spf14K/yr
- spf tinted moisturiser face13K/yr
- nivea tinted day cream14K/yr
- olay bb cream fair to medium18K/yr
- tinted moisturizer15K/yr
- skin tint spf7K/yr
What reviews say buyers love and hate about Tinted Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Good for skin”
“Buildable coverage”
“Very nice quality makeup”
“gives a nice glow”
“A good moisturiser”
What buyers complain about
50% of reviews“Too dark”
“I thought it was maybe a little thick as it came out of the tube”
“Irritated skin”
“Its not full coverage”
“Not a moisturiser”
Tinted Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tinted Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
