Tinted Lip Balm
brand-locked demand (top 5 brands take 100% of clicks) — Tinted Lip Balm doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Tinted Lip Balm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tinted Lip Balm is a £176K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 39/100.
Tinted Lip Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.4% over the last 90 days and 1.8% of searches end in a purchase.
£176K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 38 products
Top Tinted Lip Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KIKO Milano 3D Hydra Lipgloss 32 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 10,442
- Age
- 5y ago
KIKO Milano Coloured Balm 06 | Coloured Moisturizing Lip Balm With A Pleasant Fruity Aroma
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 5,714
- Age
- 4y ago
KIKO Milano 3D Hydra Lipgloss 20 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano
- Price
- £8.45
- Rating
- 4.6/5
- Reviews
- 14,687
- Age
- 6y ago
KIKO Milano 3D Hydra Lipgloss 17 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano
- Price
- £8.26
- Rating
- 4.6/5
- Reviews
- 10,442
- Age
- 6y ago
KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 11,986
- Age
- 2y ago
Trending
90-day click momentumKIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 11,986
- Age
- 2y ago
KIKO Milano Unlimited Double Touch 103 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
- Price
- £8.95
- Rating
- 4.4/5
- Reviews
- 11,986
- Age
- 2y ago
KIKO Milano 3D Hydra Lipgloss 20 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano
- Price
- £8.45
- Rating
- 4.6/5
- Reviews
- 14,687
- Age
- 6y ago
Burts Bees Tinted Lip Balm Duo Pack Limited Edition Gift Set With Rose & Red Dahlia 100% Natural Origin 2x4.25g
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 6mo ago
KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 13,126
- Age
- 1y ago
Newest
by launch dateBurts Bees Tinted Lip Balm Duo Pack Limited Edition Gift Set With Rose & Red Dahlia 100% Natural Origin 2x4.25g
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 6mo ago
Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Berry Haze
- Price
- £4.63
- Rating
- 4.3/5
- Reviews
- 2,752
- Age
- 1y ago
KIKO Milano Glossy Lip Set Make-Up Set: 2 Moisturising Lip Glosses And 1 Perfecting Lip Cream
- Price
- £17.55
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 1y ago
NIVEA Caring Beauty Rose Nude Lip Balm SPF30 (4.8g) 3-in-1 Buttery Lip and Cheek Tint Rich Colour and 24H Moisturisation with SPF 30 Protection
- Price
- £2.35
- Rating
- 4.3/5
- Reviews
- 377
- Age
- 1y ago
KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 13,126
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
146
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
0%
- Kiko Milano76%
- Burt's Bees17%
- NIVEA4%
- Maybelline2%
- MUA1%
Tinted Lip Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.0×
Top Tinted Lip Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kiko milano383K/yr
- kiko223K/yr
- tinted lip balm180K/yr
- kiko lipgloss161K/yr
- burts bees tinted lip balm85K/yr
- kiko milano lip gloss39K/yr
- lip balm tinted24K/yr
- kiko lip gloss30K/yr
- burts bees lip shimmer27K/yr
- kiko lip balm20K/yr
What reviews say buyers love and hate about Tinted Lip Balm
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Pretty natural colour”
“Nice and hydrating”
“Good value”
“the quality is perfect”
“Nice and smooth”
What buyers complain about
64% of reviews“bland colour”
“Very dry”
“Bad smell”
“Waste of money”
“becomes sticky”
Tinted Lip Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tinted Lip Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
