Tinted Lip Balm

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

1.8%

Market size, estimated

£176Ka year

Peak month

July2.0× the quietest month

Top search term

kiko milano383K searches a year

Listings sell for £7.63 on average, from £1.60 to £22.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.63 that is £6K to £8K a year per listing.

Average price

£7.63under the $15 to $100 sweet spot

Price range

£1.60–£22.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£6K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #43 within Make-up. It carries 7,930 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#43in Make-up

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,930per listing

Listings tracked

38

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months