tinted lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£176K£176K/yr · 1.3M searches
Price range
Okay£1.60–£22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,929.87avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tinted lip balm is a £176K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
tinted lip balm market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £229K–£305K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.9%
- Avg brand age
- 40 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
146
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
0%
- Kiko Milano76%
- Burt's Bees17%
- NIVEA4%
- Maybelline2%
- MUA1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.0×
Top tinted lip balm search terms
- kiko milano383K/yr
- kiko223K/yr
- tinted lip balm180K/yr
- kiko lipgloss161K/yr
- burts bees tinted lip balm85K/yr
- kiko milano lip gloss39K/yr
- lip balm tinted24K/yr
- kiko lip gloss30K/yr
- burts bees lip shimmer27K/yr
- kiko lip balm20K/yr
Top tinted lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KIKO Milano 3D Hydra Lipgloss 32 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano
Kiko Milano£8.914.6★10,442 rev
KIKO Milano Coloured Balm 06 | Coloured Moisturizing Lip Balm With A Pleasant Fruity Aroma
Kiko Milano£5.344.5★5,714 rev
KIKO Milano 3D Hydra Lipgloss 20 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano
Kiko Milano£8.454.6★14,687 rev
KIKO Milano 3D Hydra Lipgloss 17 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano
Kiko Milano£8.264.6★10,442 rev
KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
Kiko Milano£9.964.4★11,986 rev
Newest
by launch date
Burts Bees Tinted Lip Balm Duo Pack Limited Edition Gift Set With Rose & Red Dahlia 100% Natural Origin 2x4.25g
Burt's Bees£8.86129 rev
Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Berry Haze
Maybelline£4.632,752 rev
KIKO Milano Glossy Lip Set Make-Up Set: 2 Moisturising Lip Glosses And 1 Perfecting Lip Cream
Kiko Milano£17.55289 rev
NIVEA Caring Beauty Rose Nude Lip Balm SPF30 (4.8g) 3-in-1 Buttery Lip and Cheek Tint Rich Colour and 24H Moisturisation with SPF 30 Protection
NIVEA£2.35377 rev
KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish
Kiko Milano£5.2213,126 rev
Trending
90-day click momentumKIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
Kiko Milano£9.964.4★
KIKO Milano Unlimited Double Touch 103 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
Kiko Milano£8.954.4★
KIKO Milano 3D Hydra Lipgloss 20 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano
Kiko Milano£8.454.6★
Burts Bees Tinted Lip Balm Duo Pack Limited Edition Gift Set With Rose & Red Dahlia 100% Natural Origin 2x4.25g
Burt's Bees£8.864.7★
KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish
Kiko Milano£5.224.4★
What buyers say about tinted lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty natural colour”
“Nice and hydrating”
“Good value”
“the quality is perfect”
“Nice and smooth”
“Smell is gentle also”
“Applies beautifully”
“Lovely texture”
“This creamy stick is lovely, looks great on and lasts”
“Shimmery glow”
What buyers complain about
“bland colour”
“Very dry”
“Bad smell”
“Waste of money”
“becomes sticky”
“Doesn't really last”
“Different”
“Terrible product”
“Not glossy at all”
“smaller than expected”
Top return reasons
Common questions
- Is tinted lip balm profitable to sell on Amazon United Kingdom?
- The niche generates £176K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the tinted lip balm niche?
- 5 brands and 146 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tinted lip balm?
- Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 0.1%.
- When does demand for tinted lip balm peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the tinted lip balm niche?
- Listings span £1.60–£22.64; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 7,930 reviews — the moat a new listing must climb.