Is thunderbird skin rescue balm profitable to sell on Amazon United Kingdom?

The niche generates £242K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (44/100).

How competitive is the thunderbird skin rescue balm niche?

3 brands and 15 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in thunderbird skin rescue balm?

Top complaints mined from reviews: Allergies, Functionality-Overall, Skin Health. The return rate is 0.1%.

What does it cost to enter the thunderbird skin rescue balm niche?

Listings span £5.02–£22.12; the average listing price is £13.55 (sweet spot $15–$100). The average incumbent carries 2,240 reviews — the moat a new listing must climb.

thunderbird skin rescue balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.55

avg listing price — sweet spot $15–$100

Market size

Okay£242K

£242K/yr · 185K searches

Review moat

Okay2,240.1

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£5.02–£22.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, thunderbird skin rescue balm is a £242K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

thunderbird skin rescue balm market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £203K–£271K; units × avg price
Conversion rate: 9.7%
Avg BSR: #247
Page quality: 0%
Prime: 80%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Balmonds64%
WildMint33%
The Ilex Wood2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 45 weeks — -19.4% search growth over the last 90 days.

Open Trend

Top thunderbird skin rescue balm search terms

balmonds skin salvation46K/yr -12.3%17.3% conv.
thunderbird skin rescue balm22K/yr -12.7%1.2% conv.
balmonds21K/yr -4.2%8.7% conv.
calm balm26K/yr -55.3%7.2% conv.
wild mint calm balm14K/yr -6.5%11.2% conv.
calm balm wild mint13K/yr +3.6%12.3% conv.
rescue balm8K/yr -24.5%0.7% conv.
thunderbird skin6K/yr -9.3%0.6% conv.
skin balm4K/yr -14.2%0.5% conv.
eczema balm5K/yr -18.6%2.0% conv.

All search terms

Top thunderbird skin rescue balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Balmonds Skin Salvation Moisturising Balm 30ml - Natural Eczema & Psoriasis Treatment Suitable for All Ages Handmade in UK

Balmonds£7.554.3★5,548 rev

WildMint Calm Balm 100% Natural Relief Treatment for Sore Itchy & Dry Skin | Intensive Shea Butter Moisturiser Suitable for Baby with Sensitive Skin Prone to Eczema Redness & Irritation | 120ml

WildMint£15.554.0★387 rev

Balmonds Skin Salvation Moisturising Balm 120ml - Ointment for Dry or Sensitive Skin Suitable for Babies Children & Adults - Made in UK

Balmonds£15.884.3★5,548 rev

WildMint Calm Cream 100% Natural Magnesium Cream for Baby Sensitive Skin Prone to Eczema Irritation Sore Itchy & Dry Skin | Skin Relief Hydrating Moisturiser Dermatologically Tested Vegan 120ml

WildMint£16.404.0★36 rev

Balmonds Dry Cracked Hands Set - Help For Hands When Constantly Washing

Balmonds£14.514.5★231 rev

Newest

by launch date

WildMint Calm Cream 100% Natural Magnesium Cream for Baby Sensitive Skin Prone to Eczema Irritation Sore Itchy & Dry Skin | Skin Relief Hydrating Moisturiser Dermatologically Tested Vegan 120ml

WildMint£16.4036 rev

8mo ago

WildMint Calm Balm 100% Natural Relief Treatment for Sore Itchy & Dry Skin | Intensive Shea Butter Moisturiser Suitable for Baby with Sensitive Skin Prone to Eczema Redness & Irritation | 120ml

WildMint£15.55387 rev

1y ago

Balmonds Skin Salvation Moisturising Balm 50ml - Natural Eczema & Psoriasis Treatment Suitable for All Ages Handmade in UK

Balmonds£12.455,548 rev

1y ago

Balmonds Dry Cracked Hands Set - Help For Hands When Constantly Washing

Balmonds£14.51231 rev

6y ago

The Ilex Wood Calendula Salve All-Natural Skin Balm 100ml

The Ilex Wood£13.481,817 rev

7y ago

What buyers say about thunderbird skin rescue balm

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great product, really helped and helps my baby from 3months to now. he is with 8 to improve his skin”

Allergies12%

“I experienced no irritation”

Moist/Dry12%

“Worked well on dry”

Smell8%

“neutral scent”

Suitability Dry Skin7%

“For dry skin”

Value For Money5%

“Definitely worth the price”

Advertised Vs Actual Product3%

“As described”

Ease Of Application2%

“easy to apply”

Durability2%

“This will last a long time”

Soft Feel2%

“gentle enough for my kids too”

What buyers complain about

Allergies25%

“sore rash all over my face”

Functionality-Overall9%

“Did not help at all”

Skin Health9%

“eczema and does nothing,”

Value For Money8%

“It's a bit pricey for the small size”

Size-Overall7%

“Size of the tub was very small”

Smell6%

“Didn't help and unpleasant smell”

Oily/Greasy4%

“It is a bit greasy”

Sensitivity-Overall2%

“Not great for sensitive skin”

Moist/Dry2%

“it not getting better with normal moisturiser”

Adhesion/Stickiness1%

“It's sticky, feel the car oil, glue”

Top return reasons

Functionality-Overall29%

Advertised Vs Actual Product12%

Value For Money7%

Size-Overall7%

Smell7%

Suitability Dry Skin5%

Motor Power5%

Defective Material/Parts5%

Skin Health5%

Product Condition2%

Common questions

Is thunderbird skin rescue balm profitable to sell on Amazon United Kingdom?: The niche generates £242K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (44/100).
How competitive is the thunderbird skin rescue balm niche?: 3 brands and 15 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in thunderbird skin rescue balm?: Top complaints mined from reviews: Allergies, Functionality-Overall, Skin Health. The return rate is 0.1%.
What does it cost to enter the thunderbird skin rescue balm niche?: Listings span £5.02–£22.12; the average listing price is £13.55 (sweet spot $15–$100). The average incumbent carries 2,240 reviews — the moat a new listing must climb.