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52

thomson carter perfume

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 80Growth 22Conversion 38Competition 45Returns 96Price range 66Avg price 93Brand share 0Review moat 24Quality gap 68

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£49.44

avg listing price — sweet spot $15–$100

Market size

Great£1.2M

£1.2M/yr · 768K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£15.33–£144.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,694.41

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, thomson carter perfume is a £1.2M/yr Amazon United Kingdom market (768K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

thomson carter perfume market data

Units sold / yr
13K–15K
avg 250–500/product
Revenue / yr
£618K–£742K
units × avg price
Conversion rate
3.0%
Avg BSR
#359
Page quality
0%
Prime
77%
Sponsored
55%
Out of stock
0.2%
Avg brand age
63 months
Avg seller age
155 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

0%

  • Bella Vita Luxury57%
  • Tom Ford29%
  • DKNY6%
  • FM World4%
  • BELLAVITA3%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 18 weeks — -6.2% search growth over the last 90 days.
18K13KSpike '26Prime Day '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Top thomson carter perfume search terms

  • bellavita perfume for men93K/yr
  • tom ford perfume men177K/yr
  • tom ford117K/yr
  • thomson carter perfume83K/yr
  • shelby lane thompson carter cologne45K/yr
  • smoke and mirrors perfume for men31K/yr
  • bellavita21K/yr
  • tom ford perfume women47K/yr
  • bellavita perfume13K/yr
  • tomford perfume for men23K/yr
All search terms

Top thomson carter perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£116K20%£232K30%£348K40%£464K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about thomson carter perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell61%

“Smells lush”

Value For Money12%

“Good value for money”

Quality-Overall9%

“Excellent product”

Gifting Purpose4%

“Gift”

Durability4%

“it performs well with decent longevity”

Size-Overall1%

“Good fit”

Advertised Vs Actual Product1%

“the product is as described”

Ease Of Use0%

“It was so easy and quick”

Soft Feel0%

“Definitely feels luxurious and worth trying”

Hair Styling0%

“Like 👍 Awesome amazing aftershave”

What buyers complain about

Smell43%

“weak scent”

Durability13%

“Not what it's cracked up to be I'm afraid”

Value For Money8%

“Not worth the price”

Quality-Overall6%

“I was not happy with the quality at all”

Advertised Vs Actual Product3%

“Absolutely does not do what claimed”

Strength3%

“not as strong as promised”

Leak-Proof2%

“Bottle leaked everywhere”

Size-Overall2%

“Didnt fit”

Defective Material/Parts2%

“Products failed its standard”

Allergies1%

“Rash”

Top return reasons

Smell53%
Size-Overall12%
Quality-Overall8%
Leak-Proof5%
Advertised Vs Actual Product5%
Durability3%
Value For Money3%
Functionality-Overall2%
Product Condition2%
Defective Material/Parts2%

Common questions

Is thomson carter perfume profitable to sell on Amazon United Kingdom?
The niche generates £1.2M/yr across 22 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the thomson carter perfume niche?
5 brands and 35 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in thomson carter perfume?
Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.8%.
What does it cost to enter the thomson carter perfume niche?
Listings span £15.33–£144.19; the average listing price is £49.44 (sweet spot $15–$100). The average incumbent carries 5,694 reviews — the moat a new listing must climb.