How competitive is the Thomson Carter Perfume niche on Amazon United Kingdom?

5 brands and 35 sellers compete in Thomson Carter Perfume on Amazon United Kingdom. The top 5 Thomson Carter Perfume products take 58% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Thomson Carter Perfume niche?

Thomson Carter Perfume sells for £49.44 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.33–£144.19. The average incumbent carries 5,694 reviews — the moat a new listing must climb.

Thomson Carter Perfume

Thomson Carter Perfume shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

This niche Category average · 2,481 niches

Is Thomson Carter Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Thomson Carter Perfume is a £1.2M/yr Amazon United Kingdom market (768K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Thomson Carter Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.2% over the last 90 days and 3.0% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr15K

Search volume / yr-6.2%768K

Conversion rate3.0%

Avg price£49.44

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 35

Top-5 product click share58%

Open market0%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Top Thomson Carter Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bellavita Luxury Mens Gift Set with CEO Man Klub Oud & G.O.A.T. | Woody Citrus Spicy Aromatic Scent Profiles | Gift Set (4×20 ml) | Perfume Gift Set for Men | Gift for Fathers Day

Price: £20.76
Rating: 4.2/5
Reviews: 40,710
Age: 1y ago

Bellavita Luxury G.O.A.T. Eau de Parfum | Citrus Woody Scent profile with Bergamot Lavender and Pepper Top notes | 100 ml | Perfume for Men | Best gift for Valentines Day

Price: £15.97
Rating: 4.2/5
Reviews: 5,410
Age: 3y ago

Bellavita Luxury CEO MAN Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men | Mandarin Lemon Lavender and Vetiver Notes | Long Lasting Mens Fragrance | Gift for Fathers Day

Price: £15.87
Rating: 4.2/5
Reviews: 15,889
Age: 1y ago

DKNY Mens Giants T-Shirt Olive/Charcoal/Navy L (Pack of 3)

Price: £15.33
Rating: 4.3/5
Reviews: 3,903
Age: 3y ago

Oud Wood by Tom Ford Eau De Parfum For Men 50ml

Price: £144.19
Rating: 4.5/5
Reviews: 843
Age: 15y ago

Newest

by launch date

Bellavita Luxury Fantasy for him Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men | Oriental-Spicy Apple Clove and Cedarwood Notes | Long Lasting Mens Fragrance

Price: £20.92
Rating: 4.3/5
Reviews: 199
Age: 1y ago

Bellavita Luxury Narco Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Floral Bergamot Jasmine and White Musk Notes | Long Lasting Unisex Fragrance

Price: £16.96
Rating: 4.1/5
Reviews: 355
Age: 1y ago

Bellavita Luxury Unisex Perfume Gift Set with Honey Oud White Oud Skai and Fresh | 80ml | Perfume for Men and Women | Honey Artemisia Lemon Bergamot and Sweet Almond Notes | Womens Day Special

Price: £20.65
Rating: 4.3/5
Reviews: 21,817
Age: 1y ago

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud & Amber Notes | Long Lasting Unisex Fragrance

Price: £16.03
Rating: 4.2/5
Reviews: 15,620
Age: 1y ago

FM World Pure 473 EDP Best Seller!!! Inspired By popular Designer Perfumes Long-lasting Perfume with Bold and Masculine Scent 50ml Ideal for Daily Wear and Special Occasions and Gifting

Price: £16.31
Rating: 4.2/5
Reviews: 88
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

Bella Vita Luxury57%
Tom Ford29%
DKNY6%
FM World4%
BELLAVITA3%
Open — no brand owns it (0%)

Thomson Carter Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume768KCVR3.0%Products22Brands5Top 5 Brands100%OOS Rate0.2%Rating4.3★Reviews5,694Avg BSR#359

Top Thomson Carter Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bellavita perfume for men93K/yr +14.4%4.4% conv.
tom ford perfume men177K/yr -2.6%0.7% conv.
tom ford117K/yr -1.4%0.4% conv.
thomson carter perfume83K/yr -31.0%0.1% conv.
shelby lane thompson carter cologne45K/yr +67.6%0.3% conv.
smoke and mirrors perfume for men31K/yr -54.0%0.4% conv.
bellavita21K/yr +32.6%2.3% conv.
tom ford perfume women47K/yr -23.2%0.3% conv.
bellavita perfume13K/yr +119.2%2.6% conv.
tomford perfume for men23K/yr -11.2%0.5% conv.

What reviews say buyers love and hate about Thomson Carter Perfume

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Smell61%

“Smells lush”

Value For Money12%

“Good value for money”

Quality-Overall9%

“Excellent product”

Gifting Purpose4%

“Gift”

Durability4%

“it performs well with decent longevity”

What buyers complain about

82% of reviews

Smell43%

“weak scent”

Durability13%

“Not what it's cracked up to be I'm afraid”

Value For Money8%

“Not worth the price”

Quality-Overall6%

“I was not happy with the quality at all”

Advertised Vs Actual Product3%

“Absolutely does not do what claimed”

Thomson Carter Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

53%

2Size-Overall

12%

3Quality-Overall

4Leak-Proof

5Advertised Vs Actual Product

Common Thomson Carter Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thomson Carter Perfume 52/100 on Amazon United Kingdom — Worth a look. The niche generates £1.2M/yr across 22 tracked products. Search demand moved -6.2% over the last 90 days.

Thomson Carter Perfume buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.8%.